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Su misi\u00f3n es hacer que los viajes en avi\u00f3n sean accesibles para todos, democratizando la industria. Aunque Volaris ha hecho un gran trabajo durante los \u00faltimos 17 a\u00f1os, convirti\u00e9ndose en una de las principales aerolineas con m\u00e1s de 30 millones de pasajeros al a\u00f1o y casi 15 millones de personas que vuelan por primera vez desde 2006, ahora se enfrenta a un desaf\u00edo mayor. Cuantos m\u00e1s pasajeros atienden, m\u00e1s alta es la barra para satisfacer sus demandas cada vez mayores. La industria del transporte a\u00e9reo es muy compleja y la calidad del servicio muchas veces depende en gran medida de factores externos, como el clima y los servicios aeroportuarios. Estos factores pueden afectar en gran medida la experiencia de los pasajeros durante momentos importantes, como viajar de vacaciones, asistir a una reuni\u00f3n muy importante o visitar a un pariente lejano que no has visto desde hace mucho tiempo.<\/p>\n<p>Entonces, el mayor desaf\u00edo de Volaris fue equilibrar la relaci\u00f3n de \u00abamor y odio\u00bb con sus clientes, especialmente cuando se trataba de gestionar los comentarios negativos y las quejas p\u00fablicas en las plataformas de redes sociales. Esto se volvi\u00f3 a\u00fan m\u00e1s desafiante a medida que extendieron su alcance a cuatro regiones a trav\u00e9s de cuatro plataformas digitales diferentes.<\/p>\n<p>Adem\u00e1s de gestionar las quejas de los clientes, Volaris ten\u00eda que gestionar la estrategia de contenido, el workflow de aprobaciones y comparar su desempe\u00f1o con el de la competencia en la industria.<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p>Ante esos desaf\u00edos, Volaris recurri\u00f3 a Emplifi para que los\u00a0 ayudara a administrar su proceso de gesti\u00f3n de contenido en las redes sociales y manejar su relaci\u00f3n con los clientes online.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Usar Emplifi me ha facilitado el trabajo. Con esta herramienta puedo trabajar de manera mas eficiente y desarrollar estrategias de comunicacion mas solidas con mis tareas diarias.","quote_author":"Lorena Ramos","quote_author_description":"Especialista en Contenido e innovacion"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>El uso de la plataforma de Emplifi le permite a Volaris realizar un seguimiento de las m\u00e9tricas relevantes para su estrategia de contenido y asegurarse de que est\u00e1n encaminados para lograr sus objetivos. La plataforma brinda insights y oportunidades para que Volaris mejore el desempe\u00f1o de su contenido, adem\u00e1s de hacer que su workflow de aprobaci\u00f3n y gesti\u00f3n de contenido sea m\u00e1s eficiente.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Con nuestro contenido distribuido en cuatro plataformas digitales diferentes y cuatro regiones, el seguimiento, la autorizacion y la generacion de reportes de resultados puenden ser una tarea lenta y compleja. Ademas, necesitamos poder responder a las preguntas y comentarios de nestros clientes actuales y potenciales. Emplifi nos ha ayudado a gestionar todas estas tareas de manera eficiente.","quote_author":"Juan Pablo Ganem","quote_author_description":"Head of Social Media & Content"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Los resultados<\/h2>\n<p>Volaris pudo mejorar<b>\u00a0su sentiment positivo en un 7% en sus contenidos UGC<\/b>\u00a0en comparaci\u00f3n con la creciente tendencia de sentimiento negativo de su principal competidor.<\/p>\n<p>Adem\u00e1s, su optimizaci\u00f3n de los workflows de gesti\u00f3n de contenido los llev\u00f3 a convertirse en la segunda marca de aerol\u00ednea m\u00e1s popular en M\u00e9xico y Estados Unidos. en 2022, de acuerdo a data de Emplifi que analizan la cantidad total de shares y love reactions que reciben en Facebook. Esto tambi\u00e9n es relevante\u00a0 ya que la aerol\u00ednea es la aerol\u00ednea latinoamericana que opera m\u00e1s rutas en los Estados Unidos.<\/p>\n<p>Cuando le preguntamos a Juan Pablo Ganem cu\u00e1l ha sido el impacto #1 de Emplifi, dijo:<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi nos ha ayudado a descubrir constantemente informaci\u00f3n sobre c\u00f3mo mejorar nuestro impacto org\u00e1nico y c\u00f3mo combinar nuestra estrategia pagada en todas nuestras regiones y plataformas. Adem\u00e1s, Emplifi ha hecho que nuestro flujo de trabajo de aprobaciones y gesti\u00f3n de contenido sea m\u00e1s eficiente, mejorando los tiempos de respuesta.","quote_author":"Juan Pablo Ganem","quote_author_description":"Head of Social Media & Content"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Los dashboards disponibles con informaci\u00f3n casi en tiempo real ayudaron a Volaris a medir el impacto de su comunicaci\u00f3n y analizar y comparar su desempe\u00f1o con el de la competencia. 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