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in customer-generated content collection","logo":false},{"stat":"90%","description":"Of questions sent to previous shoppers receive an answer","logo":false}]},"stats_clone":{"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"88x","description":"Increase in customer-generated content collection","logo":false},{"stat":"90%","description":"Of questions sent to previous shoppers receive an answer","logo":false}]}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The challenge<\/h2>\n<p>Bob\u2019s Red Mill realized that some powerful word-of-mouth marketing was slipping through their fingers. The company had been using a stock product review feature from their eCommerce platform and had been passively collecting reviews with a \u201cwrite a review\u201d button on the product detail page that offered an unsatisfactory user experience.<\/p>\n"},{"acf_fc_layout":"quote","quote":"I had grown adults break down in tears in front of me, saying that we changed their lives\u2014often because they had been diagnosed with a disease or allergy. Then I looked at our website, and none of that emotion was present.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>To top it off, they couldn\u2019t actively solicit reviews or other types of Customer-Generated Content from shoppers. As a result, their review collection rates were far below desired levels.<\/p>\n"},{"acf_fc_layout":"quote","quote":"My hypothesis for improving our Customer-Generated Content was, if we gave customers a platform to voice their love for us and our products, we would get lots of good content. And with Emplifi\u2019s platform, I\u2019ve proven that hypothesis to be dramatically correct.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The solution<\/h2>\n<h3>Emplifi Ratings &amp; Reviews<\/h3>\n<p>Instead of waiting around for reviews to trickle in, Bob\u2019s Red Mill tapped\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-commerce\/ratings-and-reviews\">Emplifi\u2019s Ratings &amp; Reviews product<\/a>\u00a0to actively solicit Customer-Generated Content by email. The review collection process was also streamlined by Emplifi\u2019s Inbox Submission feature, which lets shoppers submit product reviews directly from within the body of an email\u2014eliminating a friction point during the collection process.<\/p>\n<p>Emplifi\u2019s implementation engineers and customer success team also worked closely with Bob\u2019s Red Mill to make sure their Customer-Generated Content strategy was tailor-made to deliver the best outcomes.<\/p>\n<p>The result? Collection rates skyrocketed, going from an average of a little over 1 per day, to an average of about 115 per day thanks to Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3454 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg\" alt=\"\" width=\"1000\" height=\"496\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-300x149.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-768x381.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;I had worked with other &#8216;top players&#8217; in the past and was really disappointed,&#8221; Irish said. &#8220;They nickeled and dimed us, lacked support, and weren\u2019t open to making changes to personalize or customize their platform. In contrast, Emplifi did a great job of laying out their platform\u2019s options, and we decided how we wanted it to look and what it would do.&#8221;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Emplifi Checkout Comments<\/h3>\n<p>Bob\u2019s Red Mill almost passed on integrating Emplifi\u2019s Checkout Comments\u2122 into their home page, something Irish says he\u2019s immensely grateful he reversed course on. With Checkout Comments, buyers are asked a simple question about why they bought a particular item immediately after making a purchase.<\/p>\n"},{"acf_fc_layout":"quote","quote":"The Checkout Comments product has been a huge success, and another feature we never thought of. What we\u2019re getting is absolutely content gold. So much so that we rebuilt part of our website based on its success.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Checkout Comments generates content that\u2019s suffused with positive sentiment and provides shoppers with reassurance about a potential purchase. It\u2019s a great way to build up Customer Generated Content for new products that haven\u2019t yet collected any reviews, or to quickly grab content for companies that have a lot of churn in their product catalogs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg\" alt=\"\" width=\"1000\" height=\"429\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-300x129.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-768x329.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-48x21.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>It\u2019s also really good at getting content from buyers who make repeat purchases of a product\u2014and thus are huge fans of it\u2014but have yet to submit a more traditional review. On average, Checkout Comments accumulate three times faster than reviews, and start working the moment a new product goes on sale.<\/p>\n<p>While Checkout Comments can appear right on a product detail page, Bob\u2019s Red Mill took things a step further by creating a visual pinboard on its home page. The board features a running list of recently purchased products that are accompanied by a Checkout Comment. Bob\u2019s Red Mill can tag the best Checkout Comments for display in the pinboard, reserving its site real estate for the most compelling Customer-Generated Content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg\" alt=\"\" width=\"1000\" height=\"540\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-300x162.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-768x415.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Emplifi Community Q&amp;A<\/h3>\n<p>Prior to adopting Emplifi, the recipe section of Bob\u2019s Red Mill\u2019s site was already a hit, generating about one-third of its total online traffic. But the company discovered that customers were often posting questions about recipes in the review section.<\/p>\n<p>The site was generating an enviable level of customer engagement\u2014the problem was that it wasn\u2019t being taken advantage of because the review section wasn\u2019t well-suited to answering the questions being asked.<\/p>\n"},{"acf_fc_layout":"quote","quote":"We were seeing one-star reviews on the old platform, with the comment in the review asking if someone could replace almond milk with cow\u2019s milk. It made the review data unreliable.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>To respond to those needs, Bob\u2019s Red Mill adopted Emplifi\u2019s Community Q&amp;A product. With Community Q&amp;A, shoppers started posting questions in a way that made them easily answered by both Bob\u2019s Red Mill\u2019s in-house experts, as well as by other customers. &#8220;They don\u2019t need to leave an inaccurate review, they simply ask our recipe pros what will work,&#8221; Irish said.&#8221;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Unsurprisingly, the marriage of Community Q&amp;A and the site\u2019s recipe section was a hit, helping to send content collection rates through the roof.<\/p>\n<p>Bob\u2019s Red Mill actually soft-launched Community Q&amp;A without telling its customers; 30 minutes later they had already collected their first recipe-related question.<\/p>\n<p>Community Q&amp;A also lived up to its name by giving Bob\u2019s Red Mill customers a place to share knowledge and exchange tips about using its products, helping to foster an online community built around its brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3458 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg\" alt=\"\" width=\"1000\" height=\"499\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-300x150.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-768x383.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>The bottom line<\/h2>\n<p>By tapping into Emplifi\u2019s products, Bob\u2019s Red Mill completely revamped their Customer-Generated Content capabilities to capture authentic content from some of their strongest brand advocates\u2014their own customers. The result was more content about the company\u2019s goods on product detail pages, greater support for an impassioned online customer community, and a better overall experience for online shoppers.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The challenge<\/h2>\n<p>Bob\u2019s Red Mill realized that some powerful word-of-mouth marketing was slipping through their fingers. The company had been using a stock product review feature from their eCommerce platform and had been passively collecting reviews with a \u201cwrite a review\u201d button on the product detail page that offered an unsatisfactory user experience.<\/p>\n"},{"acf_fc_layout":"quote","quote":"I had grown adults break down in tears in front of me, saying that we changed their lives\u2014often because they had been diagnosed with a disease or allergy. Then I looked at our website, and none of that emotion was present.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>To top it off, they couldn\u2019t actively solicit reviews or other types of Customer-Generated Content from shoppers. As a result, their review collection rates were far below desired levels.<\/p>\n"},{"acf_fc_layout":"quote","quote":"My hypothesis for improving our Customer-Generated Content was, if we gave customers a platform to voice their love for us and our products, we would get lots of good content. And with Emplifi\u2019s platform, I\u2019ve proven that hypothesis to be dramatically correct.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The solution<\/h2>\n<h3>Emplifi Ratings &amp; Reviews<\/h3>\n<p>Instead of waiting around for reviews to trickle in, Bob\u2019s Red Mill tapped\u00a0<a href=\"https:\/\/emplifi.io\/products\/social-commerce\/ratings-and-reviews\">Emplifi\u2019s Ratings &amp; Reviews product<\/a>\u00a0to actively solicit Customer-Generated Content by email. The review collection process was also streamlined by Emplifi\u2019s Inbox Submission feature, which lets shoppers submit product reviews directly from within the body of an email\u2014eliminating a friction point during the collection process.<\/p>\n<p>Emplifi\u2019s implementation engineers and customer success team also worked closely with Bob\u2019s Red Mill to make sure their Customer-Generated Content strategy was tailor-made to deliver the best outcomes.<\/p>\n<p>The result? Collection rates skyrocketed, going from an average of a little over 1 per day, to an average of about 115 per day thanks to Emplifi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3454 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg\" alt=\"\" width=\"1000\" height=\"496\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-300x149.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-768x381.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/6220236ec218fda91c2f8e96_image-_6__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;I had worked with other &#8216;top players&#8217; in the past and was really disappointed,&#8221; Irish said. &#8220;They nickeled and dimed us, lacked support, and weren\u2019t open to making changes to personalize or customize their platform. In contrast, Emplifi did a great job of laying out their platform\u2019s options, and we decided how we wanted it to look and what it would do.&#8221;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Emplifi Checkout Comments<\/h3>\n<p>Bob\u2019s Red Mill almost passed on integrating Emplifi\u2019s Checkout Comments\u2122 into their home page, something Irish says he\u2019s immensely grateful he reversed course on. With Checkout Comments, buyers are asked a simple question about why they bought a particular item immediately after making a purchase.<\/p>\n"},{"acf_fc_layout":"quote","quote":"The Checkout Comments product has been a huge success, and another feature we never thought of. What we\u2019re getting is absolutely content gold. So much so that we rebuilt part of our website based on its success.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Checkout Comments generates content that\u2019s suffused with positive sentiment and provides shoppers with reassurance about a potential purchase. It\u2019s a great way to build up Customer Generated Content for new products that haven\u2019t yet collected any reviews, or to quickly grab content for companies that have a lot of churn in their product catalogs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3455 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg\" alt=\"\" width=\"1000\" height=\"429\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-300x129.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-768x329.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-24x10.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-36x15.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622023ed356f3c17bc090264_image-_7__-48x21.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>It\u2019s also really good at getting content from buyers who make repeat purchases of a product\u2014and thus are huge fans of it\u2014but have yet to submit a more traditional review. On average, Checkout Comments accumulate three times faster than reviews, and start working the moment a new product goes on sale.<\/p>\n<p>While Checkout Comments can appear right on a product detail page, Bob\u2019s Red Mill took things a step further by creating a visual pinboard on its home page. The board features a running list of recently purchased products that are accompanied by a Checkout Comment. Bob\u2019s Red Mill can tag the best Checkout Comments for display in the pinboard, reserving its site real estate for the most compelling Customer-Generated Content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3456 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg\" alt=\"\" width=\"1000\" height=\"540\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-300x162.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-768x415.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-24x13.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-36x19.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/62202438bf65389495961eed_image-_8__-48x26.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Emplifi Community Q&amp;A<\/h3>\n<p>Prior to adopting Emplifi, the recipe section of Bob\u2019s Red Mill\u2019s site was already a hit, generating about one-third of its total online traffic. But the company discovered that customers were often posting questions about recipes in the review section.<\/p>\n<p>The site was generating an enviable level of customer engagement\u2014the problem was that it wasn\u2019t being taken advantage of because the review section wasn\u2019t well-suited to answering the questions being asked.<\/p>\n"},{"acf_fc_layout":"quote","quote":"We were seeing one-star reviews on the old platform, with the comment in the review asking if someone could replace almond milk with cow\u2019s milk. It made the review data unreliable.","quote_author":"Kevin Irish","quote_author_description":"Digital Marketing Manager at Bob\u2019s Red Mill"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>To respond to those needs, Bob\u2019s Red Mill adopted Emplifi\u2019s Community Q&amp;A product. With Community Q&amp;A, shoppers started posting questions in a way that made them easily answered by both Bob\u2019s Red Mill\u2019s in-house experts, as well as by other customers. &#8220;They don\u2019t need to leave an inaccurate review, they simply ask our recipe pros what will work,&#8221; Irish said.&#8221;<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Unsurprisingly, the marriage of Community Q&amp;A and the site\u2019s recipe section was a hit, helping to send content collection rates through the roof.<\/p>\n<p>Bob\u2019s Red Mill actually soft-launched Community Q&amp;A without telling its customers; 30 minutes later they had already collected their first recipe-related question.<\/p>\n<p>Community Q&amp;A also lived up to its name by giving Bob\u2019s Red Mill customers a place to share knowledge and exchange tips about using its products, helping to foster an online community built around its brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3458 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg\" alt=\"\" width=\"1000\" height=\"499\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-300x150.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-768x383.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-24x12.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-36x18.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/622024ed72281fcdfc516e6f_image-_9__-48x24.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>The bottom line<\/h2>\n<p>By tapping into Emplifi\u2019s products, Bob\u2019s Red Mill completely revamped their Customer-Generated Content capabilities to capture authentic content from some of their strongest brand advocates\u2014their own customers. The result was more content about the company\u2019s goods on product detail pages, greater support for an impassioned online customer community, and a better overall experience for online shoppers.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Challenge","description":"The company had been using a stock product review feature from their eCommerce platform and had been passively collecting reviews with a \u201cwrite a review\u201d button on the product detail page that offered an unsatisfactory user experience."},{"icon":false,"title":"Solution","description":"Emplifi\u2019s implementation engineers and customer success team worked closely with Bob\u2019s Red Mill to make sure their Customer-Generated Content strategy was tailor-made to deliver the best outcomes."},{"icon":false,"title":"Results","description":"By tapping into Emplifi\u2019s products, Bob\u2019s Red Mill completely revamped their Customer-Generated Content capabilities to capture authentic content from some of their strongest brand advocates\u2014their own customers."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"Challenge","description":"The company had been using a stock product review feature from their eCommerce platform and had been passively collecting reviews with a \u201cwrite a review\u201d button on the product detail page that offered an unsatisfactory user experience."},{"icon":false,"title":"Solution","description":"Emplifi\u2019s implementation engineers and customer success team worked closely with Bob\u2019s Red Mill to make sure their Customer-Generated Content strategy was tailor-made to deliver the best outcomes."},{"icon":false,"title":"Results","description":"By tapping into Emplifi\u2019s products, Bob\u2019s Red Mill completely revamped their Customer-Generated Content capabilities to capture authentic content from some of their strongest brand advocates\u2014their own customers."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_posts\/3452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/customer_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=3452"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_solutions_tax?post=3452"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_topics_tax?post=3452"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_industries_tax?post=3452"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=3452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}