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known for providing individuals who work outdoors with commercial-grade equipment and gear since 1939.<\/p>\n<p>As a retailer selling both private label products and merchandise from other brands like Carhartt and Leatherman, Gemplers boasts a large ecommerce catalog. To convey more customer satisfaction for all products on-site and through marketing content like social media and emails, Gemplers chose Emplifi.<\/p>\n<h2>\u200dImproved review coverage with syndication and analytics<\/h2>\n<p>With Emplifi\u2019s syndication services, Gemplers automatically collects and publishes reviews originating from well-known brand websites like Carhartt, YETI, and Under Armour \u2014 including reviews dating back to 2008.<\/p>\n<p>With\u00a0<b>97% of the company\u2019s reviews coming from syndication<\/b>, this mutually-beneficial approach to cultivate shopper trust\u00a0<b>increased monthly review volume by 232%<\/b>.<\/p>\n<p>&#8220;Carhartt, which is such a high volume company, syndicates to us and we\u2019re able to receive hundreds of reviews per product without having to do any manual work. We\u2019re really grateful for that.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3426 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1000\" height=\"289\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-300x87.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-768x222.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-24x7.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-36x10.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-48x14.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Emplifi\u2019s analytics capabilities give Gemplers a streamlined way to determine which products should be prioritized when syndicating reviews.<\/p>\n<p>The Gemplers team also highlights this high volume of positive sentiment from shoppers by featuring reviews in emails and on social media channels. Overall, Gemplers has\u00a0<b>syndicated 293,000 reviews<\/b> in less than three years with Emplifi.<\/p>\n<p>&#8220;The data we collect via Emplifi helps us communicate and collaborate with multiple teams to identify which products we should target to collect more reviews.&#8221;<\/p>\n<p>Gemplers values Emplifi\u2019s customizable, user-friendly dashboard to track campaign analytics and convey success metrics to other teams internally in a way that\u2019s easy to digest.<\/p>\n<h2>Feedback management across two owned sites<\/h2>\n<p>In addition to Gemplers, the team behind the retailer also utilized Emplifi\u2019s review suite for their sister company, Iron Mercantile. Instead of switching between different technology tools, the Gemplers team is able to manage review content for both websites in one place.<\/p>\n<p>\u201cFor our consumers, we like how they\u2019re able to jump from one site to another and not get confused when they see all of our reviews because it\u2019s all hosted through Emplifi,\u201d Kaiser said. \u201cInternally, it\u2019s easy for us to manage both sites without having to log into separate accounts and use different tools.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3427\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1080\" height=\"238\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-300x66.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-1024x226.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-768x169.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-24x5.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>This consolidation allows the Gemplers team to spend more time and effort promoting positive reviews and addressing customer concerns, and less time collecting that content in the first place.<\/p>\n<h2>Review Incentives to maximize customer proof<\/h2>\n<p>Along with review syndication and general management of customer feedback, Gemplers launched a Review Incentives program with Emplifi to boost native review volume. This is especially valuable for the company\u2019s private-label products that aren\u2019t sold by other brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3428\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>&#8220;We\u2019re currently focusing on our private label brand, Sugar River, because it&#8217;s so new. These reviews have helped us innovate our current products and they give us better ideas for future product development.&#8221;<\/p>\n<p>Though Review Incentives are still a relatively new endeavor, Gemplers has already seen an uptick in review collection by offering incentives like 10% discount codes. Syndication, incentives, and overall efficient review management platform set Gemplers up for success as the company explores new avenues of customer proof.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"quote","quote":"One of the most exciting highlights is how Emplifi has been able to syndicate reviews from our biggest brands, which ultimately helps customers in their decision-making process","quote_author":"Lindsey Kaiser","quote_author_description":"Marketing Operations Specialist, Gemplers"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Farm and home supply company Gemplers is known for providing individuals who work outdoors with commercial-grade equipment and gear since 1939.<\/p>\n<p>As a retailer selling both private label products and merchandise from other brands like Carhartt and Leatherman, Gemplers boasts a large ecommerce catalog. To convey more customer satisfaction for all products on-site and through marketing content like social media and emails, Gemplers chose Emplifi.<\/p>\n<h2>\u200dImproved review coverage with syndication and analytics<\/h2>\n<p>With Emplifi\u2019s syndication services, Gemplers automatically collects and publishes reviews originating from well-known brand websites like Carhartt, YETI, and Under Armour \u2014 including reviews dating back to 2008.<\/p>\n<p>With\u00a0<b>97% of the company\u2019s reviews coming from syndication<\/b>, this mutually-beneficial approach to cultivate shopper trust\u00a0<b>increased monthly review volume by 232%<\/b>.<\/p>\n<p>&#8220;Carhartt, which is such a high volume company, syndicates to us and we\u2019re able to receive hundreds of reviews per product without having to do any manual work. We\u2019re really grateful for that.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3426 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1000\" height=\"289\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1.jpeg 1000w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-300x87.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-768x222.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-24x7.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-36x10.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-1-48x14.jpeg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Emplifi\u2019s analytics capabilities give Gemplers a streamlined way to determine which products should be prioritized when syndicating reviews.<\/p>\n<p>The Gemplers team also highlights this high volume of positive sentiment from shoppers by featuring reviews in emails and on social media channels. Overall, Gemplers has\u00a0<b>syndicated 293,000 reviews<\/b> in less than three years with Emplifi.<\/p>\n<p>&#8220;The data we collect via Emplifi helps us communicate and collaborate with multiple teams to identify which products we should target to collect more reviews.&#8221;<\/p>\n<p>Gemplers values Emplifi\u2019s customizable, user-friendly dashboard to track campaign analytics and convey success metrics to other teams internally in a way that\u2019s easy to digest.<\/p>\n<h2>Feedback management across two owned sites<\/h2>\n<p>In addition to Gemplers, the team behind the retailer also utilized Emplifi\u2019s review suite for their sister company, Iron Mercantile. Instead of switching between different technology tools, the Gemplers team is able to manage review content for both websites in one place.<\/p>\n<p>\u201cFor our consumers, we like how they\u2019re able to jump from one site to another and not get confused when they see all of our reviews because it\u2019s all hosted through Emplifi,\u201d Kaiser said. \u201cInternally, it\u2019s easy for us to manage both sites without having to log into separate accounts and use different tools.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3427\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1080\" height=\"238\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-300x66.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-1024x226.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-768x169.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-24x5.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-36x8.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-2-48x11.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>This consolidation allows the Gemplers team to spend more time and effort promoting positive reviews and addressing customer concerns, and less time collecting that content in the first place.<\/p>\n<h2>Review Incentives to maximize customer proof<\/h2>\n<p>Along with review syndication and general management of customer feedback, Gemplers launched a Review Incentives program with Emplifi to boost native review volume. This is especially valuable for the company\u2019s private-label products that aren\u2019t sold by other brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3428\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg\" alt=\"gemplers ratings and reviews\" width=\"1080\" height=\"484\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-300x134.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-1024x459.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-768x344.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-24x11.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-36x16.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/gemplers-3-48x22.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>&#8220;We\u2019re currently focusing on our private label brand, Sugar River, because it&#8217;s so new. These reviews have helped us innovate our current products and they give us better ideas for future product development.&#8221;<\/p>\n<p>Though Review Incentives are still a relatively new endeavor, Gemplers has already seen an uptick in review collection by offering incentives like 10% discount codes. Syndication, incentives, and overall efficient review management platform set Gemplers up for success as the company explores new avenues of customer proof.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"challenge","description":"Gemplers needed an effective way to capture and showcase customer feedback across diverse brands and product lines. "},{"icon":false,"title":"solution","description":"Gemplers implemented Emplifi\u2019s robust syndication and analytics solution, seamlessly collecting reviews from major brands like Carhartt and Under Armour. 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