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Emplifi really appealed to us because they built a relationship and then gave us the tools to do just that.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>How Emplifi Ratings &amp; Review&#8217;s syndication capability supercharges customer-generated content<\/h2>\n<p>Founded in 1977, The Vitamin Shoppe first launched as a company that focused on\u2014you guessed it\u2014selling vitamins and other nutritional supplements.<\/p>\n<p>Since then, the company has leaned into the blossoming wellness sector by expanding its catalog to include items like vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and beauty aids.<\/p>\n<p>Today, The Vitamin Shoppe offers its customers access to their expansive online catalog produced by over 700 brands\u2014all of these items are designed to let its customers lead healthier, happier lives.<\/p>\n<h2>The challenge<\/h2>\n<p>The Vitamin Shoppe wanted to bulk up its collection of ratings &amp; reviews to help shoppers better compare products and zero in on the items they were looking for.<\/p>\n<p>Unfortunately, the company felt that its existing ratings &amp; reviews product was overly complicated. It also didn\u2019t allow customers to submit product reviews directly from within an email, a sticking point with the company.<\/p>\n<p>&#8220;We were looking for a solutions provider that could be more than just a vendor\u2014someone who could help us grow the business and be a true strategic partner. Emplifi really appealed to us because they built a relationship and then gave us the tools to do just that.&#8221; \u2014 Tamara Pircz, Senior Director of eCommerce<\/p>\n<h2>The solutions<\/h2>\n<h3>Syndication<\/h3>\n<p>The company\u2019s main goal was simple\u2014collect more ratings and reviews for its online products. Luckily, the answer was equally simple.<\/p>\n<p>The Vitamin Shoppe\u2019s ability to increase its content collection was supercharged thanks to Emplifi&#8217;s review syndication feature. With Emplifi Syndication, The Vitamin Shoppe was able to collect and display product reviews that had been gathered by its brand partners on their own sites.<\/p>\n<p>The Vitamin Shoppe\u2019s brand partners faced no fees from Emplifi, even if they used another platform to collect and manage their Customer-Generated Content. All the brands needed to do was give Emplifi permission to syndicate their reviews to retailers into its network.<\/p>\n<p>This syndication proved to be a highly effective way for The Vitamin Shoppe to increase its catalog\u2019s coverage rate\u2014the percentage of products on its site that had a review. With review syndication, brands could share their Customer-Generated Content for display on The Vitamin Shoppe\u2019s online store.\u00a0<b>As a result, more than 60% of the company\u2019s expansive online catalog featured a review.<\/b><\/p>\n<p>In their first full year with Emplifi Ratings &amp; Reviews, The Vitamin Shoppe saw the number of total reviews (native reviews plus syndicated reviews)\u00a0<b>shoot up by more than 150%<\/b>.<\/p>\n<p>Research shows how getting more reviews for products can have a dramatic impact on conversion rates. In fact, a study from Northwestern University\u2019s Spiegel Center found that a product with just five reviews was 270% more likely to be purchased than a product with no reviews.<\/p>\n<h3>Ratings &amp;\u00a0Reviews<\/h3>\n<p>In addition to the positive results from our syndication capabilities, The Vitamin Shoppe was also able to collect more native reviews\u00a0thanks to Emplifi Ratings &amp; Reviews broad collection features. How? Through a set of features that\u2019s been proven to deliver better results.<\/p>\n<p>Customers who submitted reviews to The Vitamin Shoppe were asked to \u201cDo More,\u201d a feature that incorporates their purchase history and asks them to write additional reviews. Do More is designed to make a request of shoppers when they\u2019re already primed to write Customer-Generated Content\u2014these personalized requests can\u00a0<b>increase product review submissions for Emplifi&#8217;s clients by 20% to 30%<\/b>.<\/p>\n<p>Thanks to features like Do More, the average number of native reviews collected monthly by The Vitamin Shoppe increased by 58% after adopting Emplifi&#8217;s Ratings &amp; Reviews product.<\/p>\n<h3>Inbox Submission<\/h3>\n<p>In addition, The Vitamin Shoppe took full advantage of Emplifi Ratings &amp; Reviews inbox submission feature, which lets shoppers submit product reviews directly from the body of an email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3397\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png\" alt=\"\" width=\"470\" height=\"804\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1.png 470w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-175x300.png 175w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-14x24.png 14w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-21x36.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/vita-1-28x48.png 28w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>The inbox submission feature was built with a mobile-first approach, making it particularly effective at gathering Customer-Generated Content from those on mobile devices.<\/p>\n<p>The feature yielded dividends immediately. Over the year-long period following The Vitamin Shoppe\u2019s implementation of Emplifi&#8217;s Ratings &amp; Reviews, the company found that\u00a0<b>62% of its Ratings &amp; Reviews submissions were made on a mobile device<\/b>.<\/p>\n<p>&#8220;Our mobile review submission rate skyrocketed after we implemented Emplifi. It became a key element of strengthening our product review collection strategy right out of the gate.&#8221;<\/p>\n<h3>Top-notch customer service<\/h3>\n<p>One of the most important characteristics the company needed in a Ratings &amp; Reviews vendor was the ability to navigate the complex regulations surrounding the collection and display of Customer-Generated Content about vitamins and other products sold by The Vitamin Shoppe.<\/p>\n<p>Emplifi made sure that The Vitamin Shoppe received the individual attention it needed to stay on the right side of regulatory rules.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi really helped us nail the complexities of our business to make sure we were doing everything the right way. The people that we work with at Emplifi are by far the most impressive. They\u2019re always responsive and happy to work with us to develop new ways to grow our business.","quote_author":"Tamara Pircz","quote_author_description":"Senior Director of eCommerce, Vitamin Shoppe"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The bottom\u00a0line<\/h2>\n<p>With a very high number of SKUs to manage on their online store, The Vitamin Shoppe was in search of a Customer-Generated Content product that would help it get more reviews and increase its coverage rate. 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