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It saves our customers\u2019 time and any frustration in having to re-enter basic information that Raymour & Flanigan already has.","quote_author":"Sara Ravesi","quote_author_description":"Director of Digital Marketing, Raymour & Flanigan"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The challenge: How to get more verified reviews<\/h2>\n<p>Buying furniture is a big deal for most people. Shoppers weigh a lot of information, including the opinions of their peers. \u201cCustomer reviews are very important to Raymour &amp; Flanigan because furniture is such a considered purchase,\u201d says Sara Ravesi, Director of Digital Marketing for Raymour &amp; Flanigan. \u201cThe more legitimate reviews we have, the better informed our customers are to make more confident buying decisions. They are also particularly great for SEO.\u201d<\/p>\n<p>But getting those reviews turned out to be challenging. To ensure authenticity, the Raymour &amp; Flanigan team decided to only accept reviews from verified buyers. But verifying the users involved a multi-step sign-in process that ultimately discouraged customers. The team needed a streamlined platform to make it simpler for customers to verify themselves.<\/p>\n<h2>The solution: Emplifi\u2019s one-click verification process<\/h2>\n<p>Raymour &amp; Flanigan found their answer in Emplifi, which gave them the ability to use existing customer profile information to make review authentication simpler. Emplifi was able to instantly match Raymour &amp; Flanigan reviewers to their purchase history. Through Emplifi, past Raymour &amp; Flanigan customers receive personalized emails inviting them to assign a simple star rating to a product they purchased.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/rf-1.svg\"><img decoding=\"async\" class=\"aligncenter wp-image-3379 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/rf-1.svg\" alt=\"Raymour &amp; Flanigan review chart\" \/><\/a><\/p>\n<p>After taking that step, the customer is invited to leave a longer review. Authentication happens seamlessly, so the user doesn\u2019t hit a login roadblock or have to remember a password. Emplifi\u2019s review tools are fully optimized for mobile devices, another bonus for that makes things easier for customers.<\/p>\n<p>The bottom line: The volume of verified reviews doubled from the first day Raymour &amp; Flanigan implemented Emplifi.<\/p>\n<p>What\u2019s more, the Raymour &amp; Flanigan team benefited from greater customization and improved reporting and administration. Emplifi empowered Raymour &amp; Flanigan to gain new merchandising insights and share reviews across SKUs with variants such as color and fabric.<\/p>\n<p>Emplifi is the perfect fit for a retailer who wants to start getting a high volume of authentic, quality reviews fast. And it made all the difference at Raymour &amp; Flanigan, where furniture shoppers now have access to more reviews than ever before to help them make informed buying decisions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3380 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2.png\" alt=\"verified buyer reviews\" width=\"986\" height=\"782\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2.png 986w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2-300x238.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2-768x609.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2-36x29.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/Rf-2-48x38.png 48w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi always takes great care of us. 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The team needed a streamlined platform to make it simpler for customers to verify themselves.<\/p>\n<h2>The solution: Emplifi\u2019s one-click verification process<\/h2>\n<p>Raymour &amp; Flanigan found their answer in Emplifi, which gave them the ability to use existing customer profile information to make review authentication simpler. Emplifi was able to instantly match Raymour &amp; Flanigan reviewers to their purchase history. Through Emplifi, past Raymour &amp; Flanigan customers receive personalized emails inviting them to assign a simple star rating to a product they purchased.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/rf-1.svg\"><img decoding=\"async\" class=\"aligncenter wp-image-3379 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/rf-1.svg\" alt=\"Raymour &amp; Flanigan review chart\" \/><\/a><\/p>\n<p>After taking that step, the customer is invited to leave a longer review. Authentication happens seamlessly, so the user doesn\u2019t hit a login roadblock or have to remember a password. Emplifi\u2019s review tools are fully optimized for mobile devices, another bonus for that makes things easier for customers.<\/p>\n<p>The bottom line: The volume of verified reviews doubled from the first day Raymour &amp; Flanigan implemented Emplifi.<\/p>\n<p>What\u2019s more, the Raymour &amp; Flanigan team benefited from greater customization and improved reporting and administration. Emplifi empowered Raymour &amp; Flanigan to gain new merchandising insights and share reviews across SKUs with variants such as color and fabric.<\/p>\n<p>Emplifi is the perfect fit for a retailer who wants to start getting a high volume of authentic, quality reviews fast. 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