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When it comes to travel marketing, user-generated content is a goldmine hidden in plain sight.","quote_author":"Whitney Reynolds","quote_author_description":"Director of Social Media, Kimpton Hotels"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Kimpton Hotels &amp; Restaurants is one of the best-loved brands in the hospitality industry. A destination for savvy travelers, visitors choose Kimpton hotels for their unique experiences and heartfelt customer service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png\" alt=\"kimpton ugc page\" width=\"916\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1.png 916w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-267x300.png 267w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-912x1024.png 912w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-768x863.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-21x24.png 21w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-32x36.png 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/kimpton-1-43x48.png 43w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/p>\n<p>Given the brand\u2019s fun-loving take on luxury boutique travel, it was looking to increase its <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\">social media engagement<\/a> and, ultimately, drive more online bookings. 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