{"id":2996,"date":"2023-11-05T16:33:17","date_gmt":"2023-11-05T16:33:17","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/definitions\/influencer-marketing-manager\/"},"modified":"2025-09-22T12:47:25","modified_gmt":"2025-09-22T12:47:25","slug":"influencer-marketing-manager","status":"publish","type":"glossary_term_posts","link":"https:\/\/emplifi.io\/definitions\/influencer-marketing-manager\/","title":{"rendered":"Influencer Marketing Manager"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","glossary_term_letter_tax":[30],"class_list":["post-2996","glossary_term_posts","type-glossary_term_posts","status-publish","hentry","glossary_term_letter_tax-i"],"acf":{"name":"Influencer Marketing Manager","description":"","hero_subhead":"","hero_headline":"What is an Influencer Marketing Manager?","hero_text":"<p>Definition: Influencer Marketing Manager<\/p>\n","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>An <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing<\/a> Manager discovers, manages, and launches campaigns (often on social media) with influencers to drive brand message and awareness to a specific audience. They may also manage vetting creators, influencer compensation, and other elements of campaign strategy.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing<\/a> Managers often use <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\">influencer management software<\/a> to streamline processes and ensure the creators they work with align well with their brand.<\/p>\n<hr \/>\n"}],"sidebar_type":"static","resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"remove_gtm":false},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts\/2996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/glossary_term_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=2996"}],"wp:term":[{"taxonomy":"glossary_term_letter_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_letter_tax?post=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}