{"id":23672,"date":"2026-03-17T15:49:05","date_gmt":"2026-03-17T15:49:05","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=23672"},"modified":"2026-03-17T15:53:00","modified_gmt":"2026-03-17T15:53:00","slug":"social-media-strategy-for-fashion","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/social-media-strategy-for-fashion\/","title":{"rendered":"A complete guide to creating a social media strategy for fashion brands"},"content":{"rendered":"","protected":false},"featured_media":23673,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[63,51,59],"resource_types_tax":[48],"resource_industries_tax":[107],"resource_visibility_tax":[],"class_list":["post-23672","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-social-commerce","resource_topics_tax-social-media-management","resource_topics_tax-user-generated-content","resource_types_tax-blogs","resource_industries_tax-retail-ecommerce"],"acf":{"hide_main_menu":false,"resource_description":"A modern fashion brand\u2019s social media strategy needs to do more than post beautiful images. It needs to turn inspiration into engagement, community, and sales. In this guide, we\u2019ll show how to tailor content for each platform, use User-Generated Content (UGC) to build buyer confidence, and unify your social media strategy with Emplifi.\r\n","hero_default_group":{"image":false,"subhead":"","headline":"","text":"","button_1":"","button_2":"","video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},"hero_default_clone":{"hero_default_group":{"image":false,"subhead":"","headline":"","text":"","button_1":"","button_2":"","video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}}},"icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false},"icon_blocks_clone":{"icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","section_button":null,"blocks":false}},"media_embed_group":{"show_section":false,"section_icon":false,"section_subhead":"","section_headline":"","section_text":"","background_height":"half","media_type":"image","image":false,"lottie_animation":false,"code_embed":"","":null,"video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"media_embed_clone":{"media_embed_group":{"show_section":false,"section_icon":false,"section_subhead":"","section_headline":"","section_text":"","background_height":"half","media_type":"image","image":false,"lottie_animation":false,"code_embed":"","":null,"video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"stats_clone":{"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false}},"resource_wysiwyg":"<p>Social media has become a pivotal arena for brands to engage with their audience, build lasting relationships, and drive business growth.<\/p>\n<p>Whether you&#8217;re a social media manager, a marketer, or a business owner, understanding the dynamics of engagement in the digital space is crucial. From grasping the basics of what social media engagement entails to mastering the art of increasing it, consider this your go-to resource for harnessing the power of social media interactions to bolster your brand&#8217;s presence and success.<\/p>\n<p>Let\u2019s explore the nuances of social media engagement to understand its importance, measurement, and strategies to enhance it across various platforms.<\/p>\n<h2>Table of contents<\/h2>\n<p><a href=\"#what-is-social-media-engagement\">What is social media engagement?<\/a><br \/>\n<a href=\"#examples-of-social-media-engagement\">What are some examples of social media engagement?<\/a><br \/>\n<a href=\"#how-social-media-engagement-differs\">How does social media engagement differ across different platforms?<\/a><br \/>\n<a href=\"#why-social-media-engagement-is-important\">Why is social media engagement important for brands?<\/a><br \/>\n<a href=\"#social-media-engagement-stakeholders\">What role does social media play in stakeholder engagement?<\/a><br \/>\n<a href=\"#social-media-engagement-measurement\">How is social media engagement measured?<\/a><br \/>\n<a href=\"#social-media-engagement-calculate\">How do you calculate a social media engagement rate?<\/a><br \/>\n<a href=\"#social-media-engagement-rate\">What is a good social media engagement rate?<\/a><br \/>\n<a href=\"#highest-social-media-engagement\">Which social media channel averages the greatest engagement levels?<\/a><br \/>\n<a href=\"#increase-social-media-engagement\">How can you increase social media engagement?<\/a><br \/>\n<a href=\"#engaging-social-media-content\">How do you create engaging social media content?<\/a><\/p>\n<h2 id=\"what-is-social-media-engagement\">What is social media engagement?<\/h2>\n<p>Social media engagement refers to users&#8217; interactions, reactions, and connections with content on various <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-platforms-and-apps-to-watch\/\">social media platforms<\/a>. It goes beyond just counting likes and shares for your social media posts, encompassing a spectrum of activities that indicate the level of <a href=\"https:\/\/emplifi.io\/resources\/blog\/the-social-media-metrics-that-really-matter\">audience involvement<\/a> and interest in a brand or its content. This engagement is a vital metric for businesses, as it reflects the effectiveness of their <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-marketing-strategy\/\">social media strategies<\/a> in fostering meaningful <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-consumer-engagement\">relationships<\/a> with their audience.<\/p>\n<p>While the core of social media engagement involves actions such as likes, comments, shares, and clicks, its true value lies in the quality of these interactions. Meaningful engagement occurs when users actively participate in discussions, share personalized experiences, or contribute <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/user-generated-content-for-marketing\">user-generated content<\/a> (UGC). It&#8217;s a two-way street where brands not only broadcast their messages, but also listen and respond to their audience.<\/p>\n<p>This type of <a href=\"https:\/\/emplifi.io\/resources\/blog\/brand-authenticity\/\">authentic engagement<\/a> fosters a sense of community and builds trust between brands and their followers. It also allows for valuable feedback and <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-analytics-the-complete-guide\/\">insights<\/a> that brands can use to improve products and services. This sort of social media engagement is essential for brands to stay relevant and connect with their target audience, as it&#8217;s a powerful tool that can increase <a href=\"https:\/\/emplifi.io\/resources\/blog\/steps-to-spread-brand-awareness-on-social-media\">brand awareness<\/a>, drive <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-increase-your-social-media-traffic\">website traffic<\/a>, and ultimately lead to conversions.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"5 things you need to know about social media engagement\" src=\"https:\/\/player.vimeo.com\/video\/911652988?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<h2 id=\"examples-of-social-media-engagement\">What are some examples of social media engagement?<\/h2>\n<p>Social media engagement between brands and customers can take various forms, showcasing these connections&#8217; dynamic and interactive nature.<\/p>\n<p>One prevalent example is <a href=\"https:\/\/emplifi.io\/products\/social-customer-care\">social customer care<\/a>. This is where brands actively <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\">monitor their social media mentions<\/a> and promptly address customer inquiries, concerns, and issues. This real-time interaction resolves problems efficiently and demonstrates a commitment to customer satisfaction.<\/p>\n<p>Another common engagement tactic involves brands running interactive <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-gamification-can-help-boost-your-social-media-strategy\/\">contests and giveaways<\/a>, most commonly on TikTok and Instagram. By encouraging users to share content with a branded hashtag, participate in <a href=\"https:\/\/emplifi.io\/?post_type=resource_posts&#038;p=1607\">challenges<\/a>, or submit entries for giveaways, brands create a buzz and foster a sense of community. Responding to UGC with likes and comments further strengthens the connection between the brand and its audience.<\/p>\n<p>Brands can also engage customers through immersive experiences such as live Q&amp;A sessions, behind-the-scenes glimpses, and live-streamed <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-get-started-with-livestream-shopping\/\">product demos<\/a>. This direct interaction allows brands to showcase <a href=\"https:\/\/emplifi.io\/resources\/blog\/brand-authenticity\/\">authenticity<\/a>, answer questions, and build a more personal connection with their audience.<\/p>\n<p>In some cases, a brand might want to take on a professional tone, actively participating in industry discussions, sharing valuable insights, and responding thoughtfully to comments. LinkedIn is often the forum for this sort of engagement, allowing brands to position themselves as thought leaders and establish credibility within their professional community.<\/p>\n<p>In essence, social media engagement involves active participation, responsiveness, and creativity. Whether it&#8217;s addressing customer concerns, running interactive contests, hosting live video sessions, or creating entertaining content, successful engagement strategies contribute to building meaningful relationships between brands and their customers across various social media platforms and beyond.<\/p>\n<p>That engagement can extend outside social channels because this dynamic can both build trust and drive sales with your customers. Social media content is <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-deploy-social-proof-within-your-marketing-strategy\/\">extremely effective at delivering social proof<\/a> across the customer journey depending on where the engagement happens and how social content is deployed.<br \/>\npublished<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3216\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-300x297.jpg\" alt=\"How social media delivers value at each stage of the customer journey\" width=\"300\" height=\"297\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-300x297.jpg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-1024x1012.jpg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-150x150.jpg 150w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-768x759.jpg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-1536x1518.jpg 1536w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-24x24.jpg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-36x36.jpg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel-48x48.jpg 48w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/emplifi_social-funnel.jpg 1823w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2 id=\"how-social-media-engagement-differs\">How does social media engagement differ across social media platforms?<\/h2>\n<p>Social media engagement manifests in diverse ways across different platforms, reflecting the unique features and user behaviors inherent to each. All your social media management efforts should keep in mind these differences to ensure your posts drive as much engagement as possible with your audiences on these platforms.<\/p>\n<h3>Facebook<\/h3>\n<p>On Facebook, engagement often involves likes, comments, and shares on posts, as well as participation in polls and discussions within groups.<\/p>\n<p>Brands can also leverage <a href=\"https:\/\/emplifi.io\/resources\/blog\/9-tips-for-businesses-using-facebook-live-video\">Facebook Live<\/a> to interact with their audience in real time, fostering immediate and authentic connections, while <a href=\"https:\/\/emplifi.io\/resources\/blog\/5-ways-brands-can-make-the-best-use-of-facebook-stories\">Facebook Stories<\/a> can generate immediacy for followers to watch the latest video from your brand.<\/p>\n<h3>X\/Twitter<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/things-you-should-never-do-on-twitter\/\">X\/Twitter<\/a> thrives on concise interactions, with engagement measured through reposts, likes, replies, and the use of <a href=\"https:\/\/emplifi.io\/resources\/blog\/why-tiktokmademebuyit-is-so-effective-for-brands\/\">hashtags<\/a>. The platform encourages real-time conversations, making it ideal for quick updates, industry trends, and timely engagement with followers.<\/p>\n<h3>LinkedIn<\/h3>\n<p>LinkedIn sees engagement through likes, comments, and shares of industry-specific articles and updates. It&#8217;s a hub for professional discussions, networking, and sharing valuable insights within relevant communities. Brands often use it to share content from their website, company updates, and highlight office culture.<\/p>\n<h3>TikTok<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-use-tiktok-for-business\/\">TikTok<\/a> thrives on user participation through likes, comments, shares, and the creation of duets or reaction videos. <a href=\"https:\/\/emplifi.io\/resources\/blog\/the-ultimate-guide-to-hashtags\/\">Hashtag challenges<\/a> are a popular way for brands to encourage UGC and increase visibility, and some <a href=\"https:\/\/emplifi.io\/resources\/blog\/why-tiktokmademebuyit-is-so-effective-for-brands\/\">hashtags<\/a> can really take on a life of their own when it comes to consumer engagement.<\/p>\n<h3>Instagram<\/h3>\n<p>Instagram gauges engagement through likes, comments, and shares of photos and videos. Stories and <a href=\"https:\/\/emplifi.io\/resources\/blog\/instagram-reels\">Reels<\/a> contribute to real-time engagement, and features like polls and quizzes encourage interactive content.<\/p>\n<h3>Snapchat<\/h3>\n<p>Engagement on Snapchat is primarily measured through interactions such as views, screenshots, and replies to snaps. When a user sends a snap to their friends or posts it on their story, they can see how many people have viewed it. This metric provides a sense of how many people are actively engaging with the content.<\/p>\n<p>Across these platforms, successful engagement involves creating content that resonates with the unique audience of each platform. Whether it&#8217;s fostering discussions on Facebook, embracing the brevity of X\/Twitter, maintaining a professional tone on LinkedIn, embracing creativity on <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-use-tiktok-for-business\/\">TikTok<\/a>, or showcasing visually appealing content on Instagram, understanding the nuances of each platform is key to cultivating meaningful interactions with diverse audiences.<\/p>\n<h2 id=\"why-social-media-engagement-is-important\">Why is social media engagement important for brands?<\/h2>\n<p>Social media engagement is essential for brands across virtually all industries, playing a pivotal role in building and sustaining a positive <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-branding\">brand image<\/a>, building a strong and engaged online community, as well as collecting and <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-deploy-social-proof-within-your-marketing-strategy\/\">deploying social proof<\/a>.<\/p>\n<h3>Authenticity<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/brand-authenticity\/\">Authenticity<\/a> is a big part of that, as active social engagement allows brands to humanize their presence. By <a href=\"https:\/\/emplifi.io\/resources\/blog\/contact-center-industry-standards\/\">responding promptly<\/a> to customer service inquiries, concerns, and comments on social, brands showcase transparency and a genuine commitment to <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-measure-customer-satisfaction\">customer satisfaction<\/a>, fostering a more human and relatable connection with their audience.<\/p>\n<h3>Credibility<\/h3>\n<p>Credibility is another key factor that gets a boost from social media engagement. Regularly participating in industry discussions, sharing valuable insights, and addressing <a href=\"https:\/\/emplifi.io\/solutions\/voice-of-customer-feedback\">customer feedback<\/a> contributes to positioning a brand as an authoritative voice within its industry. This not only builds trust among the audience but also establishes the brand as a reliable source of information and expertise.<\/p>\n<h3>Customer loyalty<\/h3>\n<p>A byproduct of building credibility, <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-retention-guide\/\">customer loyalty<\/a> is one of the biggest potential benefits of meaningful social media engagement. When brands <a href=\"https:\/\/emplifi.io\/resources\/blog\/why-is-social-listening-important\">actively listen<\/a> to their audience, respond to their needs, and create a sense of <a href=\"https:\/\/go.emplifi.io\/community-management-engagement.html\">community<\/a>, it cultivates a loyal customer base. Engaged customers are more likely to advocate for the brand, making recommendations and contributing to positive <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-reviews-ratings-ugc-purchase-decisions\/\">word-of-mouth<\/a> marketing that can&#8217;t be bought for any price.<\/p>\n<h3>Brand awareness<\/h3>\n<p>Social media engagement is also instrumental in improving brand awareness. Active participation in conversations, sharing relevant content, and leveraging UGC contribute to increased reach and visibility. Engaged audiences are more likely to share brand content with their networks, amplifying the brand&#8217;s presence and attracting new followers.<\/p>\n<p>Social media engagement is crucial for brands to establish authenticity and credibility, foster customer loyalty, and enhance brand awareness. It&#8217;s an essential piece of any successful social media strategy, which goes beyond mere marketing, creating a genuine and lasting connection with the audience, ultimately contributing to the overall success and positive perception of the brand in the competitive landscape.<\/p>\n<h2 id=\"social-media-engagement-stakeholders\">What role does social media play in stakeholder engagement?<\/h2>\n<p>Social media serves as a powerful arena for stakeholder <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-consumer-engagement\">engagement<\/a>, particularly for large brands seeking to connect with their diverse audience. The various <a href=\"https:\/\/emplifi.io\/resources\/blog\/which-social-media-channels-your-brand-needs-to-know\">social media channels<\/a> offer unique features that contribute to fostering meaningful relationships between brands and customers.<\/p>\n<p>The real-time nature of social media platforms allows for immediate and direct interaction, giving brands the space to <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-expectations-for-social-customer-care\/\">respond promptly<\/a> to customer inquiries, <a href=\"https:\/\/emplifi.io\/resources\/blog\/empathy-and-customer-service\">address concerns<\/a>, and <a href=\"https:\/\/emplifi.io\/resources\/blog\/conversational-commerce-social-media-roi\">engage in conversations<\/a>, creating a dynamic and responsive relationship. This instant communication contributes to a sense of accessibility and focus on the customer.<\/p>\n<p>Visual-centric platforms like Instagram and <a href=\"https:\/\/emplifi.io\/resources\/blog\/why-tiktok-is-more-than-a-social-media-platform\/\">TikTok<\/a> allow brands to showcase their products and services creatively. Through visually appealing content, brands can not only capture attention but also convey their <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-gen-z-needs-from-brands\">brand personality<\/a>, fostering a more <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-brands-embrace-nostalgia-to-connect-with-todays-audience\/\">emotional connection<\/a> with their audience.<\/p>\n<p>Platforms such as Facebook and X\/Twitter facilitate community-building through groups, discussions, and <a href=\"https:\/\/emplifi.io\/resources\/blog\/the-ultimate-guide-to-hashtags\/\">hashtags<\/a>. This sense of <a href=\"https:\/\/emplifi.io\/resources\/blog\/5-stages-for-effective-social-media-community-management\">community<\/a> creates a space for stakeholders to connect with each other, share experiences, and express their affinity for the brand. Brands can actively participate in these communities, further solidifying their role as central figures in the stakeholder ecosystem.<\/p>\n<p>Moreover, social media enables brands to gather valuable <a href=\"https:\/\/emplifi.io\/solutions\/voice-of-customer-feedback\">feedback<\/a> and insights directly from their audience. Conducting <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-instagram-polls-can-enhance-influencer-marketing\">polls<\/a>, surveys, and monitoring discussions help brands understand customer preferences, expectations, and concerns. This information is invaluable for shaping product development, marketing strategies, and overall business decisions.<\/p>\n<p>Social media&#8217;s unique features, including real-time communication, visual storytelling, community-building, and direct feedback mechanisms, make it an ideal arena for stakeholder engagement. Brands can leverage these attributes to create a vibrant and interactive relationship with their stakeholders, ultimately contributing to brand loyalty and sustained success.<\/p>\n<h2 id=\"social-media-engagement-measurement\">How is social media engagement measured?<\/h2>\n<p>Social media engagement is measured through a <a href=\"https:\/\/emplifi.io\/resources\/blog\/the-social-media-metrics-that-really-matter\">range<\/a> of <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-benchmarks\">metrics<\/a> that provide insights into the depth and effectiveness of interactions between consumers and brands. Key social media metrics include:<\/p>\n<p><strong>Likes and Reactions<\/strong>: These quantify the positive response to content. The more likes and reactions, the higher the <a href=\"https:\/\/emplifi.io\/resources\/blog\/engagement-rate-a-metric-you-can-count-on\">engagement level<\/a>.<\/p>\n<p><strong>Comments<\/strong>: The number of comments reflects direct interaction and engagement. Meaningful conversations contribute to a higher engagement score.<\/p>\n<p><strong>Shares and Retweets<\/strong>: Sharing content amplifies its reach. The more users share your content, the broader the impact and higher the engagement.<\/p>\n<p><strong>Click-Through Rate (CTR)<\/strong>: CTR measures the percentage of users who clicked on a link within a post. It indicates the effectiveness of content in driving further engagement.<\/p>\n<p><strong>Follower Growth<\/strong>: An increase in <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-get-followers-on-tiktok-a-guide-for-brands\/\">followers<\/a> indicates a growing audience interested in the brand&#8217;s content, contributing to long-term engagement potential.<\/p>\n<p><strong>Impressions and Reach<\/strong>: These metrics provide an overview of how many users have seen the content. High impressions and reach suggest broad visibility, but engagement metrics reveal the quality of that visibility.<\/p>\n<p><strong>Conversion Rate<\/strong>: For brands focusing on specific actions like sign-ups or purchases, tracking the conversion rate from social media interactions is crucial in understanding the impact on business <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-goals\">goals<\/a>.<\/p>\n<p><strong>Time Spent on Page or Post<\/strong>: Monitoring how much time users spend engaging with content provides insights into the level of interest and its ability to capture attention.<\/p>\n<p><strong>Sentiment Analysis<\/strong>: Understanding the <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-use-sentiment-analysis-for-brand-building\">sentiment<\/a> expressed in comments and mentions helps gauge the overall perception of the brand and the nature of engagement.<\/p>\n<p><strong>User-Generated Content (UGC)<\/strong>: The amount and quality of <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-boost-your-bottom-line-with-ugc\/\">UGC<\/a> can be a powerful indicator of brand affinity and active community engagement.<\/p>\n<p>By analyzing these <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-benchmarks\">metrics<\/a> collectively, brands can gain a comprehensive understanding of the effectiveness of their social media engagement strategies and make informed decisions to optimize future efforts.<\/p>\n<p>&nbsp;<\/p>\n<p><em>A look at Emplifi Unified Analytics, and the TikTok overview dashboard empowering brands to perform better social analysis.<\/em><\/p>\n<p><em>Social media management solutions like Emplifi Social Marketing Cloud capture and unify engagement data into one place for faster insights and reaction.<\/em><\/p>\n<h2 id=\"social-media-engagement-calculate\">How do you calculate a social media engagement rate?<\/h2>\n<p>Social media engagement rates measure the level of interaction between a brand and its audience on social media. They\u2019re calculated by dividing the number of interactions (likes, comments, shares, etc.) by the number of followers. The resulting percentage is a metric that can be used to track the success of a social media campaign and identify areas for improvement.<\/p>\n<p>Here&#8217;s a straightforward formula and instructions for its application:<\/p>\n<h3>Social media engagement rate formula<\/h3>\n<p>The most commonly used formula for calculating \u200cengagement rate is:<\/p>\n<blockquote><p>Engagement Rate = (Total engagements on a post \/ Total followers) * 100%<\/p><\/blockquote>\n<h3>Definitions<\/h3>\n<p><strong>Total engagements on a post<\/strong>: This includes all interactions your content receives, such as likes, comments, shares, saves, etc.<\/p>\n<p><strong>Total followers<\/strong>: The number of followers or subscribers on your profile at the time of measuring.<\/p>\n<h3>Instructions for calculation<\/h3>\n<p><strong>Gather data<\/strong>: First, identify the post for which you want to calculate the engagement rate. Collect the total number of engagements for this post.<\/p>\n<p><strong>Total engagements<\/strong>: Add up all forms of interactions on the post (likes, comments, shares, etc.). Some social media platforms provide these analytics directly in their insights or analytics sections.<\/p>\n<p><strong>Total followers<\/strong>: Note the number of followers or subscribers you have. This should be the current count at the time of your calculation.<\/p>\n<p><strong>Apply the formula<\/strong>: Plug these numbers into the formula.<\/p>\n<p><strong>Calculate<\/strong>: Perform the division followed by multiplication to get the engagement rate as a percentage.<\/p>\n<p><strong>Interpreting results<\/strong>: A higher percentage typically indicates better engagement. However, remember that what constitutes a &#8220;good&#8221; engagement rate can vary by industry, platform, and audience.<\/p>\n<h3>Example<\/h3>\n<p>Suppose you have a post with 250 engagements (likes, comments, shares, etc.), and you have 5,000 followers. The engagement rate would be:<\/p>\n<blockquote><p>Engagement Rate = (200 \/ 5000) * 100 = 4%<\/p><\/blockquote>\n<p>This formula gives you a clear and quantifiable way to measure how well your audience interacts with your content relative to your follower base. It&#8217;s an essential metric for evaluating the performance of your social media strategy and understanding your audience&#8217;s engagement level.<\/p>\n<p>While it\u2019s important to understand the process, it is considerably easier to <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-social-media-management-tools\/\">utilize social media management tools<\/a> to gather, calculate, and visualize your engagement rate. You will even be able to automate certain activities over time to support improvement and connect your rate to other customer data.<\/p>\n<h2 id=\"social-media-engagement-rate\">What is a good social media engagement rate?<\/h2>\n<p>A good engagement rate is one that signifies a meaningful and active relationship between a brand and its audience. Typically, anything between 1%-6% is considered good social media engagement, depending on platform, industry, and other factors like organic versus paid engagement.<\/p>\n<p>High-quality interactions, such as thoughtful comments or shares, are more valuable indicators of engagement than mere likes. It&#8217;s also important to consider the context of your specific audience, as well as <a href=\"https:\/\/emplifi.io\/resources\/industry-benchmarks\">industry benchmarks<\/a> for a more accurate assessment.<\/p>\n<p>Ultimately, the best way to determine what a good engagement rate is for your business is to track your own results over time and compare them to your industry peers <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-social-media-management-tools\/\">through a social media management tool<\/a>.<\/p>\n<h2 id=\"highest-social-media-engagement\">Which social media channel averages the greatest engagement levels?<\/h2>\n<p>Aligning with your comprehensive overview of different platforms, the platform with the greatest engagement levels often depends on the target audience and content type. For example, TikTok has emerged as the <a href=\"https:\/\/www.statista.com\/statistics\/1274133\/engagement-rate-per-post-social-media\/#:~:text=According%20to%20a%20global%20report,was%204.25%20percent%20in%202022.\">leader in post engagement<\/a>, but tends to be stronger with younger demographics.<\/p>\n<p>Instagram, combined with Facebook, has the <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">largest available audience<\/a>, while YouTube and WhatsApp follow closely behind. For B2B interactions, LinkedIn is notable but doesn\u2019t have the overall reach of the other platforms. The key is understanding where your specific audience is most active and tailoring content to each platform&#8217;s unique environment.<\/p>\n<p>Engagement levels shift annually, so <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-benchmarks\">evaluate your social media benchmarks<\/a> to understand where your audience lives and, thereby, where to engage them. Across 2023, Instagram enjoyed higher engagement \u2013 and was the only channel to see any meaningful shift in the final quarter of the year \u2013 across 2024 and enjoyed its best numbers in two years.<\/p>\n<p>Tracking these types of shifts and benchmarks can be the difference between effectively deploying your resources and reaching your audience.<\/p>\n<h2 id=\"increase-social-media-engagement\">How can you increase social media engagement?<\/h2>\n<p>To increase social media engagement in line with your existing content, consider the following strategies:<\/p>\n<p><strong>Know your audience<\/strong>: Create content that resonates with your <a href=\"https:\/\/emplifi.io\/resources\/blog\/target-audience-analysis-guide-everything-digital-marketers-need-to-know\/\">target audience<\/a>. That means it should align with their interests, needs, and behaviors.<\/p>\n<p><strong>Consistent and quality posting<\/strong>: Regularly post content that is both engaging and relevant to maintain a consistent presence.<\/p>\n<p><strong>Active engagement<\/strong>: Respond to comments, participate in conversations, and <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-practices-for-leveraging-ugc-in-2023\/\">encourage UGC<\/a> to foster a two-way communication channel.<\/p>\n<p><strong>Utilize visuals and interactive features<\/strong>: Incorporate images, videos, polls, and quizzes to make your content more engaging and shareable. This content is ideal for <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-customers-pursue-authenticity-on-path-to-purchase-and-loyalty\/\">authenticity<\/a>, which could be a great way to increase engagement.<\/p>\n<p><strong>Leverage analytics<\/strong>: Use <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-analytics-tools\">social media analytics<\/a> to understand what types of content are performing best and refine your strategy accordingly.<\/p>\n<h2 id=\"engaging-social-media-content\">How do you create engaging social media content?<\/h2>\n<p>There are a few key elements to creating engaging social media content:<\/p>\n<p><strong>Relevance<\/strong>: Your content should be relevant to your audience and their interests. This means understanding what they care about and what kind of content they&#8217;re looking for through <a href=\"https:\/\/emplifi.io\/resources\/blog\/persona-mapping\">developing personas<\/a> or tactics like <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\">social listening<\/a>.<\/p>\n<p><strong>Value<\/strong>: Your content should provide value to your audience. This could be in the form of information, entertainment, or inspiration.<\/p>\n<p><strong>Engagement<\/strong>: Your content should encourage engagement from your audience. This could be through likes, comments, shares, or even clicks through to your website.<\/p>\n<p><strong>Consistency<\/strong>: You need to be consistent with your social media content. This means posting regularly and on a schedule that works for your audience. If you can follow these tips, you&#8217;ll be well on your way to creating engaging social media content.<\/p>\n<div class=\"hero-banner-alt__content\" style=\"text-align: left; max-width: 1000px; margin: 40px auto 20px auto; line-height: normal; padding-bottom: 20px;\">\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Best practices for leveraging user-generated content\" src=\"https:\/\/player.vimeo.com\/video\/857019573?badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479&amp;texttrack=en-x-autogen\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<\/div>\n<p>Once you plan for those considerations, there are specific tactics that help brands increase engagement:<\/p>\n<p><strong>Encourage UGC<\/strong>: Engage your audience by featuring their content or creating campaigns that encourage their participation. Your audience likes hearing from and <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-boost-your-bottom-line-with-ugc\/\">engaging with people like them<\/a>.<\/p>\n<p><strong>Utilize storytelling<\/strong>: Share stories and content that reflect your brand&#8217;s values and mission authentically. The more human, the better.<\/p>\n<p><strong>Create visually appealing media<\/strong>: Use high-quality images, videos, and graphics to capture attention. This is where <a href=\"https:\/\/emplifi.io\/resources\/blog\/best-practices-for-leveraging-ugc-in-2023\/\">UGC becomes particularly powerful<\/a>.<\/p>\n<p><strong>Deploy interactive elements<\/strong>: Incorporate polls, quizzes, and questions to encourage audience participation.<\/p>\n<p><strong>Deliver value-driven content<\/strong>: Provide content that educates, entertains, or solves problems for your audience.<\/p>\n<p><strong>Share timely and trending topics<\/strong>: Stay relevant by posting content related to current events, trends, or seasonal themes.<\/p>\n<p><strong>Partner with influencers<\/strong>: All <a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencers-vs-macro-influencers\/\">levels of influencers<\/a> bring \u200cestablished trust and expectations from your audience. By including them in your social media marketing mix, you\u2019ll find immediate boosts to your engagement rate.<\/p>\n<h2>Ready to track your social media engagement?<\/h2>\n<p>The fastest and easiest way to collect, analyze, and react to your social media engagement is <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\">through a social media management solution<\/a>. With custom dashboards, you can pull all of your social media data into one place and track all aspects of engagement through automated reporting.<\/p>\n<p>Combined with AI, a <a href=\"https:\/\/emplifi.io\/products\/social-media-marketing\/analytics\">social media management solution with unified analytics<\/a> will allow you to quickly identify opportunities to improve social media engagement and turn disparate data into actionable insights. If you would like to learn more about how Emplifi can help improve your social media engagement, <a href=\"https:\/\/emplifi.io\/demo\/\">book a demo<\/a> today!<\/p>\n","page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"hero_headline":"A complete guide to creating a social media strategy for fashion brands","hero_read_time":"6","hero_image":{"ID":23673,"id":23673,"title":"EMP1067-Blog SM Strategy for fashion brand Feature","filename":"EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature.png","filesize":1239776,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature.png","link":"https:\/\/emplifi.io\/resources\/social-media-strategy-for-fashion\/emp1067-blog-sm-strategy-for-fashion-brand-feature\/","alt":"Content creator filming a fashion video while holding clothing on hangers","author":"45","description":"","caption":"","name":"emp1067-blog-sm-strategy-for-fashion-brand-feature","status":"inherit","uploaded_to":23672,"date":"2026-03-17 11:17:20","modified":"2026-03-17 11:23:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1067-Blog-SM-Strategy-for-fashion-brand-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points:<\/h2>\n<ul>\n<li>From TikTok trends to Instagram lookbooks, <strong>social platforms are where fashion discovery, brand identity, and purchasing decisions now begin.<\/strong><\/li>\n<li><strong>User-generated content (UGC) and creator styling videos help customers see how clothing fits and looks in real life<\/strong>, building trust and increasing purchase confidence.<\/li>\n<li>With platforms like Emplifi,<strong> fashion brands can track influencer ROI, monitor customer sentiment, and turn social commerce experiences into consistent growth. <\/strong><\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>A social media strategy for fashion brands defines how brands use platforms like Instagram, TikTok, and Pinterest to drive discovery, engagement, and sales.<\/p>\n<p>Nowadays, the front row of fashion week lives on TikTok. Trends emerge from Get Ready With Me (GRWM) videos before they appear in magazines. And a single creator styling a jacket can influence more shoppers than a billboard campaign.<\/p>\n<p>For fashion brands, social channels have become integral to the customer journey. They act as your storefront, look-book, community hub, and checkout experience, all in one.<\/p>\n<p>That\u2019s why a modern fashion brand\u2019s social media strategy needs to do more than post beautiful images. It needs to turn inspiration into engagement, community, and sales.<\/p>\n<p>In this guide, we\u2019ll show how to tailor content for each platform, use <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">User-Generated Content (UGC)<\/a> to build buyer confidence, and unify your social media strategy with Emplifi.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"blue","wysiwyg":"<h3>What you&#8217;ll learn in this guide<\/h3>\n<p>In this guide we cover:<\/p>\n<ul>\n<li aria-level=\"1\">How fashion brands use social media as a discovery channel<\/li>\n<li aria-level=\"1\">How to tailor content for Instagram, TikTok, and Pinterest<\/li>\n<li aria-level=\"1\">How UGC builds trust and increases purchase confidence<\/li>\n<li aria-level=\"1\">How social commerce shortens the path from inspiration to purchase<\/li>\n<li aria-level=\"1\">How platforms like Emplifi help manage campaigns at scale<\/li>\n<\/ul>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Social media as your storefront<\/h2>\n<p>Far from being just a promotional channel, social media is often where the customer journey begins for fashion brands, especially among younger audiences. In fact, <a href=\"https:\/\/techcrunch.com\/2022\/07\/12\/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps\/\" target=\"_blank\" rel=\"noopener\">40% of Gen Z consumers<\/a> prefer to discover brands on TikTok or Instagram rather than Google.<\/p>\n<p>A single viral styling video can drive thousands of product views overnight. Conversely, a poorly received campaign can trigger negative sentiment just as quickly.<\/p>\n<p>That\u2019s why having a solid social media presence, and consistent brand identity, can be just as important as the window displays in your physical stores.<\/p>\n<p>Think of your social channels as digital storefronts, where every post contributes to how customers perceive the brand.<\/p>\n<p>In fashion, a \u201csocial media storefront\u201d refers to the way social platforms act as digital shop windows where customers discover products, explore styling ideas, and often complete purchases without ever leaving the app.<\/p>\n<p>That\u2019s why many fashion brands use creator-led styling videos and \u2018Get Ready With Me\/Get Dressed With Me\u2019 content to show how pieces fit and move in real life, like this TikTok video from Ali Gordon. By helping customers visualize how items might work in their own wardrobe, these posts can strongly influence purchasing decisions.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@aligordon89\/video\/7564096840036093206\" data-video-id=\"7564096840036093206\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@aligordon89\" href=\"https:\/\/www.tiktok.com\/@aligordon89?refer=embed\">@aligordon89<\/a> Brioni, one of those names you might not hear often, but once you do, it\u2019s hard to forget\u2026 <a title=\"menswear\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/menswear?refer=embed\">#menswear<\/a> <a title=\"london\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/london?refer=embed\">#london<\/a> <a target=\"_blank\" title=\"\u266c original sound - AliGordon\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7564096835049048854?refer=embed\">\u266c original sound - AliGordon<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Visual storytelling: tailoring content to each platform<\/h2>\n<p>While fashion thrives on visuals, not every social platform tells your story the same way.<\/p>\n<p>Each social platform plays a different role in the fashion discovery journey, which means brands need to adapt their content strategy to match how audiences use each channel.<\/p>\n<p>Let\u2019s take a look at each one:<\/p>\n<h3>Instagram: the digital lookbook<\/h3>\n<p>Instagram is often the primary platform for curated fashion storytelling, where brands present collections through polished imagery, campaign visuals, and creator collaborations.<\/p>\n<p>Fashion brands typically focus on:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Editorial campaign photography<\/strong> showcases collections in a polished, high-fashion style that reinforces brand identity.<\/li>\n<li aria-level=\"1\"><strong>Lifestyle imagery<\/strong> places products in everyday settings, helping audiences visualize how pieces fit into their daily lives.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">Influencer collaborations<\/a><\/strong> introduce collections through trusted creators who connect with specific fashion communities.<\/li>\n<li aria-level=\"1\"><strong>Polished outfit inspiration<\/strong> highlights styled looks that inspire followers to recreate outfits using your products.<\/li>\n<\/ul>\n<p>Everlane\u2019s Instagram post, for example, demonstrates how polished, cohesive visuals can strengthen brand identity while giving audiences a clear, aspirational view of how pieces are styled.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVtqlCcFKz3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DVtqlCcFKz3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DVtqlCcFKz3\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by EVERLANE (@everlane)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>TikTok: the fitting room<\/h3>\n<p>TikTok has become one of the most powerful discovery platforms for fashion, where creators, styling videos, and trend-driven content can rapidly influence purchasing decisions. Audiences want authentic content like:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>GRWM (Get Ready With Me)<\/strong> videos walk audiences through outfit choices in real time, helping viewers see how pieces are styled from start to finish.<\/li>\n<li aria-level=\"1\"><strong>Outfit transitions<\/strong> showcase quick transformations between looks, highlighting the versatility of different pieces in a visually engaging format.<\/li>\n<li aria-level=\"1\"><strong>Styling hacks <\/strong>offer practical tips on how to combine, layer, or accessorize clothing to create multiple outfits from the same items.<\/li>\n<li aria-level=\"1\"><strong>Behind-the-scenes design stories<\/strong> give audiences a glimpse into the creative process, from sketching concepts to bringing new collections to life, like this<\/li>\n<\/ul>\n<p>For instance, Zara\u2019s TikTok content uses fast-paced styling and movement to show how pieces look and feel in real time.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@zara\/video\/7607038803106188566\" data-video-id=\"7607038803106188566\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@zara\" href=\"https:\/\/www.tiktok.com\/@zara?refer=embed\">@zara<\/a> From Jump to Fit @KL0VER <a title=\"zara\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zara?refer=embed\">#zara<\/a> <a target=\"_blank\" title=\"\u266c sonido original - ZARA\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-7607038823935183638?refer=embed\">\u266c sonido original - ZARA<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Pinterest: the inspiration board<\/h3>\n<p>Pinterest acts as a visual planning platform where shoppers collect outfit ideas, seasonal trends, and wardrobe inspiration that often guide future purchasing decisions.<\/p>\n<p>Content that performs well includes:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Capsule wardrobe guide<\/strong>s show how a small collection of versatile pieces can be mixed and matched to create multiple outfits.<\/li>\n<li aria-level=\"1\"><strong>Seasonal trend boards<\/strong> highlight key colours, silhouettes, and styles that define each fashion season.<\/li>\n<li aria-level=\"1\"><strong>Outfit planning inspiration<\/strong> helps audiences visualize complete looks for different occasions or everyday wear.<\/li>\n<li aria-level=\"1\"><strong>Style guides <\/strong>provide curated advice on how to wear specific pieces or trends in a way that fits the brand\u2019s aesthetic.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23690\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-scaled.png\" alt=\"Gucci Pinterest\" width=\"2560\" height=\"1029\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-scaled.png 2560w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-300x121.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-1024x411.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-768x309.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-1536x617.png 1536w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-2048x823.png 2048w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-24x10.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-36x14.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-17-at-13.34.36-48x19.png 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Together, these platforms form a powerful discovery ecosystem.<\/p>\n<p>Using <a href=\"https:\/\/emplifi.io\/\" target=\"_blank\" rel=\"noopener\">Emplifi\u2019s social marketing platform<\/a>, brands can plan campaigns from a single calendar while optimizing content for each platform. Emplifi is a social media management and customer engagement platform that helps brands publish content, manage influencers, analyze performance, monitor customer sentiment, and activate user-generated content across marketing and commerce channels. For instance, your team can:<\/p>\n<ul>\n<li aria-level=\"1\">Plan and schedule content across networks<\/li>\n<li aria-level=\"1\">Track engagement and <a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment<\/a> in real time<\/li>\n<li aria-level=\"1\">Identify which formats drive conversions on which channels<\/li>\n<\/ul>\n<p>Instead of guessing what resonates, you can make data-backed content decisions while streamlining your social media management.<\/p>\n"},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"Stay ahead of the competition ","headline":"Download the latest social media benchmarks for fashion brands","text":"","button_1":{"title":"Download now ","url":"https:\/\/emplifi.io\/industry-benchmarks-search\/?search=&industries%5B%5D=443","target":"_blank"},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Scaling \u2018how to style\u2019 content with UGC<\/h2>\n<p>One of the biggest barriers to online fashion purchases is uncertainty. Without trying items on, shoppers often struggle to imagine how a piece will fit, look, or work with the rest of their wardrobe. <a href=\"https:\/\/emplifi.io\/resources\/ai-in-social-media-consumer-expectations-2025\/\" target=\"_blank\" rel=\"noopener\">77% of consumers<\/a> feel positively about AI in shopping, nearly double the number who express concerns, so it\u2019s the perfect opportunity to help them visualize products more confidently and make informed purchase decisions.<\/p>\n<p>Customers often ask:<\/p>\n<ul>\n<li aria-level=\"1\">Will this fit me the same way?<\/li>\n<li aria-level=\"1\">How do I style this piece?<\/li>\n<li aria-level=\"1\">Will it work for my lifestyle?<\/li>\n<\/ul>\n<p>This is where <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">user-generated content (UGC)<\/a> becomes powerful. Seeing real people style clothing builds buying confidence. In fact, <a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">65% of consumers<\/a> say UGC influences their purchasing decisions, compared to just 14% influenced by celebrities.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@socialswithclaudia\/video\/7543256579651505430\" data-video-id=\"7543256579651505430\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@socialswithclaudia\" href=\"https:\/\/www.tiktok.com\/@socialswithclaudia?refer=embed\">@socialswithclaudia<\/a> So good when you don\u2019t spend a penny \ud83c\udf80\ud83e\udea9 <a title=\"ootd\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ootd?refer=embed\">#ootd<\/a> <a title=\"grwm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/grwm?refer=embed\">#grwm<\/a> <a title=\"zaraoutfit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zaraoutfit?refer=embed\">#zaraoutfit<\/a> <a title=\"pinterestoutfit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pinterestoutfit?refer=embed\">#pinterestoutfit<\/a> <a title=\"fashiontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontiktok?refer=embed\">#fashiontiktok<\/a> <a target=\"_blank\" title=\"\u266c Sippin - Milco &#38; DEJA\" href=\"https:\/\/www.tiktok.com\/music\/Sippin-7533699246634715152?refer=embed\">\u266c Sippin - Milco &#38; DEJA<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/emplifi.io\/customers\/carhartts-real-world-legacy-how-user-stories-keep-the-brand-true-to-its-roots\/\" target=\"_blank\" rel=\"noopener\">Carhartt<\/a> uses Emplifi to manage UGC content, and keep the brand rooted in real-world experiences. By amplifying stories from its community, including tradespeople and everyday customers, Carhartt showcases how its products are worn and tested in authentic environments.<\/p>\n<p>This approach has resulted in:<\/p>\n<ul>\n<li aria-level=\"1\">85K+ real customer interactions with UGC<\/li>\n<li aria-level=\"1\">27% conversion rate from UGC gallery engagement<\/li>\n<li aria-level=\"1\">$150K in revenue driven by user-submitted content<\/li>\n<\/ul>\n<p>By putting real users at the center of its strategy, Carhartt demonstrates product value in a way traditional campaigns can\u2019t, turning everyday customer stories into both engagement and revenue.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Carhartt customers like seeing real people wearing our gear, which encourages them to buy with confidence. And I love how we can just provide all of it with the help of Emplifi.","quote_author":"Kaleena Ocasio","quote_author_description":"D2C Digital Content Specialist at Carhartt Inc"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Turning #OOTD posts into marketing assets<\/h2>\n<p>UGC can be the perfect way to build a community around your fashion brand, and also ensure a steady stream of authentic content from your fanbase.<\/p>\n<p>You could curate:<\/p>\n<ul>\n<li aria-level=\"1\">Outfit-of-the-day posts<\/li>\n<li aria-level=\"1\">Creator styling videos<\/li>\n<li aria-level=\"1\">Community fashion challenges<\/li>\n<li aria-level=\"1\">Customer lookbooks<\/li>\n<\/ul>\n<p><a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">28% of consumers<\/a> say seeing people \u201clike them\u201d in marketing content significantly increases purchase intent, so a variety of diverse customer content is the perfect way to move them closer to conversion. Your community styling their own pieces helps customers see how clothing works for different body types, lifestyles, and occasions.<\/p>\n<p>For example, this kind of TikTok video from Sarah Roberts shows how products look in real life, making it easier for customers to picture themselves wearing them and increasing purchase intent.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sarahrroberts_\/video\/7503215364948659458\" data-video-id=\"7503215364948659458\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@sarahrroberts_\" href=\"https:\/\/www.tiktok.com\/@sarahrroberts_?refer=embed\">@sarahrroberts_<\/a> ZARA ON THE MODEL VS ON ME \ud83e\udd0e\ud83d\udc1a\u2728 linked in my bio on my LTK! I loved both of these colours in this set, but couldn\u2019t choose which one I loved more! Which is your fave? Ecru or Brown \ud83e\udd70 <a title=\"zara\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zara?refer=embed\">#zara<\/a> <a title=\"zaranewin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zaranewin?refer=embed\">#zaranewin<\/a> <a title=\"newinzara\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newinzara?refer=embed\">#newinzara<\/a> <a title=\"tryon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tryon?refer=embed\">#tryon<\/a> <a title=\"onthemodelvsonme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/onthemodelvsonme?refer=embed\">#onthemodelvsonme<\/a> <a title=\"zaratryon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zaratryon?refer=embed\">#zaratryon<\/a> <a title=\"zarawoman\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zarawoman?refer=embed\">#zarawoman<\/a> <a title=\"zarafashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zarafashion?refer=embed\">#zarafashion<\/a> <a target=\"_blank\" title=\"\u266c son original - TechNostalgia\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7334840527552301857?refer=embed\">\u266c son original - TechNostalgia<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Collecting and managing all of this content manually can quickly become overwhelming.<\/p>\n<p>With a centralized <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC management tool<\/a> like Emplifi, you can:<\/p>\n<ul>\n<li aria-level=\"1\">Discover styling content across social platforms<\/li>\n<li aria-level=\"1\">Request rights to reuse creator posts<\/li>\n<li aria-level=\"1\">Curate high-performing UGC<\/li>\n<li aria-level=\"1\">Publish it across social channels, product pages, and emails<\/li>\n<\/ul>\n<p>UGC can even be turned into shoppable experiences, allowing customers to purchase items directly from styling content.<\/p>\n<p>The impact is significant with UGC contributing nearly <a href=\"https:\/\/emplifi.io\/resources\/impact-of-ugc-report\/\" target=\"_blank\" rel=\"noopener\">$8 billion in annual revenue<\/a> for Emplifi social commerce clients.<\/p>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":13000,"id":13000,"title":"emplifi-influencers-filming-ugc","filename":"emplifi-influencers-filming-ugc.webp","filesize":15956,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","link":"https:\/\/emplifi.io\/resources\/blog\/types-of-influencers\/emplifi-influencers-filming-ugc\/","alt":"UGC creator filming on phone","author":"46","description":"","caption":"","name":"emplifi-influencers-filming-ugc","status":"inherit","uploaded_to":12959,"date":"2025-03-12 22:55:13","modified":"2026-03-17 14:26:58","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":187,"height":125,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-150x125.webp","thumbnail-width":150,"thumbnail-height":125,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium-width":187,"medium-height":125,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","medium_large-width":187,"medium_large-height":125,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","large-width":187,"large-height":125,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","1536x1536-width":187,"1536x1536-height":125,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","2048x2048-width":187,"2048x2048-height":125,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc.webp","fullscreen-width":187,"fullscreen-height":125,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-24x16.webp","menu-24x24-width":24,"menu-24x24-height":16,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-36x24.webp","menu-36x36-width":36,"menu-36x36-height":24,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2022\/11\/emplifi-influencers-filming-ugc-48x32.webp","menu-48x48-width":48,"menu-48x48-height":32}},"cta_headline":"See how social proof can help you boost conversions","cta_text":"And learn best practices for every stage of the funnel","cta_button":{"title":"Take a 20 minute product tour","url":"https:\/\/emplifi.io\/product-tours\/boost-conversions-with-social-proof\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>The era of social shopping and fashion drops<\/h2>\n<p>Fashion has always relied on hype. Limited collections, seasonal releases, and <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">influencer collaborations<\/a> drive urgency, and social media amplifies this effect.<\/p>\n<p>Many fashion brands now use <a href=\"https:\/\/emplifi.io\/resources\/blog\/introduction-to-social-commerce\/\" target=\"_blank\" rel=\"noopener\">social commerce<\/a> to shorten the path from inspiration to purchase. Social commerce refers to shopping experiences that allow customers to discover, explore, and purchase products directly within social media platforms.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li aria-level=\"1\">Instagram Shops where customers browse collections<\/li>\n<li aria-level=\"1\">TikTok Shop enabling in-app checkout<\/li>\n<li aria-level=\"1\">Tag-to-buy posts linking products to content<\/li>\n<li aria-level=\"1\">Live shopping events with real-time purchasing<\/li>\n<\/ul>\n<p>These tools create frictionless shopping experiences, allowing your customers to shop as soon as they see a product they love.<\/p>\n<p>Plus, you can often build anticipation using:<\/p>\n<ul>\n<li aria-level=\"1\">Story countdowns<\/li>\n<li aria-level=\"1\">Influencer previews<\/li>\n<li aria-level=\"1\">Limited inventory releases<\/li>\n<li aria-level=\"1\">Live launch streams<\/li>\n<\/ul>\n<h2>Managing content workflows across global fashion teams<\/h2>\n<p>For global fashion brands, creating social content is only part of the challenge; managing how that content moves from concept to publication is just as important.<\/p>\n<p>A single seasonal campaign, for example, can involve campaign photography, styling videos, influencer collaborations, and product launch announcements. These assets often need to be adapted for multiple markets, translated into different languages, and scheduled across several platforms.<\/p>\n<p>Without clear workflows, social media management can quickly become difficult to coordinate. Your team might struggle with:<\/p>\n<ul>\n<li aria-level=\"1\">Coordinating approvals between marketing, brand, and legal teams<\/li>\n<li aria-level=\"1\">Maintaining visual consistency across regions<\/li>\n<li aria-level=\"1\">Avoiding duplicate content across global teams<\/li>\n<li aria-level=\"1\">Scheduling posts around campaign launches and product drops<\/li>\n<\/ul>\n<p>This is where a centralized <a href=\"http:\/\/emplifi.io\" target=\"_blank\" rel=\"noopener\">social media management platform<\/a> can be invaluable. By unifying campaigns in one platform, you can align stakeholders and ensure every asset has been approved for use.<\/p>\n<p>With Emplifi, for instance, teams can benefit from a shared content calendar, coordinated approvals, and scheduled posts across multiple platforms. Instead of juggling disconnected tools, teams gain a clear view of their entire social pipeline while keeping campaigns on schedule.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@romitavlz\/video\/7502478485181517061\" data-video-id=\"7502478485181517061\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@romitavlz\" href=\"https:\/\/www.tiktok.com\/@romitavlz?refer=embed\">@romitavlz<\/a> Dresses!! @Fashion Nova <a target=\"_blank\" title=\"\u266c Shake It To The Max (FLY) (Remix) - MOLIY &#38; Skillibeng &#38; Shenseea\" href=\"https:\/\/www.tiktok.com\/music\/Shake-It-To-The-Max-FLY-Remix-7468711641658525713?refer=embed\">\u266c Shake It To The Max (FLY) (Remix) - MOLIY &#38; Skillibeng &#38; Shenseea<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Listening to the threads: turning feedback into insight<\/h2>\n<p>Customers constantly discuss fashion products on social media, from sizing and fabric quality to delivery experiences and sustainability concerns.<\/p>\n<p>These conversations offer valuable signals about how products are actually performing in the real world.<\/p>\n<p>With <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Emplifi\u2019s AI-powered social listening platform<\/a>, brands can:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">Track sentiment<\/a> around products and campaigns<\/li>\n<li aria-level=\"1\">Identify recurring complaints or quality issues<\/li>\n<li aria-level=\"1\">Detect emerging fashion trends<\/li>\n<li aria-level=\"1\">Monitor brand perception in real time<\/li>\n<\/ul>\n<p>Listening also helps brands <a href=\"https:\/\/emplifi.io\/resources\/blog\/real-time-crisis-management\/\" target=\"_blank\" rel=\"noopener\">catch problems<\/a> before they evolve into bigger crises. For example, teams might spot:<\/p>\n<ul>\n<li aria-level=\"1\">Complaints about defective items<\/li>\n<li aria-level=\"1\">Negative reactions to campaign imagery<\/li>\n<li aria-level=\"1\">Discussions around inconsistent sizing<\/li>\n<\/ul>\n<p>By identifying these signals early, you can respond quickly, protecting both <a href=\"https:\/\/emplifi.io\/resources\/blog\/reputation-management-guide\/\" target=\"_blank\" rel=\"noopener\">reputation<\/a> and revenue.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Designing a winning fashion social media strategy<\/h2>\n<p>A strong fashion social media strategy balances creativity with <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-kpis\/\" target=\"_blank\" rel=\"noopener\">measurable performance<\/a>.<\/p>\n<p>Leading brands combine:<\/p>\n<ul>\n<li aria-level=\"1\">Visual storytelling tailored to each platform<\/li>\n<li aria-level=\"1\">Influencer partnerships that drive authentic engagement<\/li>\n<li aria-level=\"1\">Scalable UGC programs<\/li>\n<li aria-level=\"1\">Integrated social commerce<\/li>\n<li aria-level=\"1\">Social listening insights<\/li>\n<\/ul>\n<p>With centralized tools like the Emplifi platform, you can manage campaigns, measure impact, and adapt quickly as trends evolve.<\/p>\n<h2>Final thoughts: Move your audience from inspiration to conversion<\/h2>\n<p>Fashion discovery increasingly starts on social media. The brands that stand out are the ones that turn that inspiration into meaningful engagement, and ultimately, into sales.<\/p>\n<p>With Emplifi, fashion teams can:<\/p>\n<ul>\n<li aria-level=\"1\">Manage cross-platform campaigns from a single dashboard<\/li>\n<li aria-level=\"1\">Track influencer performance and measure real <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-roi\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a><\/li>\n<li aria-level=\"1\">Activate styling UGC across marketing and commerce<\/li>\n<li aria-level=\"1\">Turn <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">social engagement<\/a> into measurable revenue<\/li>\n<\/ul>\n<p>When your campaigns, creators, and customer insights live in one place, it becomes much easier to understand what resonates with your audience, and build a social strategy that grows with them.<\/p>\n<p><strong>Ready to elevate your fashion social strategy? <a href=\"https:\/\/emplifi.io\/demo\/\" target=\"_blank\" rel=\"noopener\">Get a demo<\/a> of the Emplifi platform.<\/strong><\/p>\n"}],"sidebar_type":"static","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"custom_card_title":"A complete guide to creating a social media strategy for fashion brands","remove_gtm":false,"hero_hide_subhead":false,"left_sidebar_add_cta":true,"sidebar_left_featured_resource":15663,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","faqs":[{"title":"How often should a fashion brand post on social media?","content":"<p><span style=\"font-weight: 400;\">Most fashion brands post several times per week on Instagram and daily on TikTok. Consistency matters more than frequency; brands should focus on high-quality content and track performance to refine their strategy.<\/span><\/p>\n"},{"title":"What is the best social platform for sustainable fashion brands?","content":"<p><span style=\"font-weight: 400;\">TikTok and Instagram are particularly effective for sustainable fashion storytelling. Brands can showcase materials, manufacturing processes, and behind-the-scenes production to build trust with conscious consumers.<\/span><\/p>\n"},{"title":"How do you measure the success of a fashion influencer campaign?","content":"<p><span style=\"font-weight: 400;\">Brands should evaluate engagement rate, audience alignment, traffic, and conversions. Platforms like Emplifi help measure <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\" target=\"_blank\" rel=\"noopener\">influencer performance<\/a> and <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-roi\/\" target=\"_blank\" rel=\"noopener\">calculate ROI<\/a><\/span><\/p>\n<h3><b>How can small apparel brands compete with fast-fashion giants on social?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">across campaigns.<\/span><\/p>\n"},{"title":"How can small apparel brands compete with fast-fashion giants on social?","content":"<p><span style=\"font-weight: 400;\">Authenticity and niche communities are key advantages. Smaller brands can leverage creator partnerships, storytelling, and community-driven <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">UGC<\/a> to build stronger trust with audiences.<\/span><\/p>\n"},{"title":"How does Emplifi help fashion brands manage social media campaigns?","content":"<p>Emplifi brings social media <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a>, <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\" target=\"_blank\" rel=\"noopener\">influencer management<\/a>, customer engagement, and social listening into one platform. Fashion teams can plan campaigns across multiple channels, monitor performance in real time, and understand which content, creators, and trends are driving engagement and sales, while also listening to their community to capture feedback, track sentiment, and respond in the moments that matter.<\/p>\n"},{"title":"How can Emplifi help fashion brands use UGC more effectively?","content":"<p><span style=\"font-weight: 400;\">Emplifi helps brands discover authentic <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UGC<\/span><\/a><span style=\"font-weight: 400;\"> across social platforms, request permission to reuse it, and publish it across social channels, product pages, and marketing campaigns. This allows fashion brands to scale styling content that builds trust and encourages purchase decisions.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":15855,"left_sidebar_cta_headline":"Product tour: How to boost conversions with social proof","left_sidebar_cta_text":"","left_sidebar_type":"sticky","hero_button":{"title":"Explore the Emplifi platform","url":"https:\/\/emplifi.io\/platform-overview\/","target":"_blank"},"left_sidebar_cta_button":{"title":"Take a product tour","url":"https:\/\/emplifi.io\/product-tours\/boost-conversions-with-social-proof\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/23672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/23673"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=23672"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=23672"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=23672"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=23672"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=23672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}