{"id":23255,"date":"2026-03-16T14:44:17","date_gmt":"2026-03-16T14:44:17","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&p=23255"},"modified":"2026-03-17T09:16:44","modified_gmt":"2026-03-17T09:16:44","slug":"blog-social-media-benchmark-insights-for-2026-infographic","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog-social-media-benchmark-insights-for-2026-infographic\/","title":{"rendered":"Blog: Social Media Benchmark Insights for 2026 [Infographic]"},"content":{"rendered":"","protected":false},"featured_media":23261,"parent":0,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[52,51],"resource_types_tax":[400],"resource_industries_tax":[18,17,404,105,106,107,108,109],"resource_visibility_tax":[],"class_list":["post-23255","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-analytics-and-reporting","resource_topics_tax-social-media-management","resource_types_tax-infographic","resource_industries_tax-agencies","resource_industries_tax-consumer-packaged-goods","resource_industries_tax-high-education","resource_industries_tax-media-entertainment","resource_industries_tax-restaurants","resource_industries_tax-retail-ecommerce","resource_industries_tax-sports","resource_industries_tax-travel-hospitality"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"Social media is entering 2026 with sharper differences between platforms than ever before. Audience growth, engagement behaviors, and paid media performance are no longer moving in lockstep, forcing brands to rethink where and how they invest their social strategies.","hero_headline":"[Infographic] Social media benchmark insights for 2026 ","hero_read_time":"3","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

Social media performance is diverging across platforms as we head into 2026. Audience growth, engagement patterns, and paid media results are no longer moving in sync, forcing brands to rethink where and how they invest their social strategies.<\/p>\n

To help marketers benchmark their performance, we analyzed activity from thousands of brands across major platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube, and X.<\/p>\n

The infographic below highlights the most important insights from our 2026 Social media benchmarks report<\/strong>, covering platform growth trends, engagement rates, content performance, and paid media benchmarks.<\/p>\n

Use these benchmarks to see how your brand compares and identify where to focus your efforts in the year ahead. For a deeper breakdown of the data and industry comparisons, explore the full Social media benchmarks report 2026<\/a>.<\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

\"An<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"

Want the full benchmarks?<\/a><\/h3>\n

Download the\u00a0Social media benchmarks 2026 report<\/a><\/strong>\u00a0to compare your performance to industry trends and uncover deeper insights.<\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"

Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"[Infographic] Social media benchmark insights for 2026 ","hero_hide_subhead":true,"hero_button":{"title":"Download full report","url":"https:\/\/emplifi.io\/resources\/social-media-benchmark-report\/","target":"_blank"},"left_sidebar_add_cta":true,"sidebar_left_featured_resource":1844,"faqs_group":{"show_section":false,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"How often should I post on YouTube?","content":"

Consistency matters more than volume. Posting on a predictable schedule, such as weekly or bi-weekly, signals reliability to both your audience and <\/span>YouTube\u2019s algorithm<\/span><\/a>. Over time, this helps build authority and stronger engagement.<\/span>
\n<\/span><\/p>\n"},{"title":"Do I need a big budget to succeed on YouTube?","content":"

You don\u2019t need massive spending to grow on YouTube. Smart content distribution, repurposing, and data-driven targeting can amplify results organically. Paid promotion can accelerate reach, but a focused strategy drives sustainable growth.<\/span><\/p>\n

 <\/p>\n"},{"title":"How can I measure ROI from YouTube?","content":"

Views and likes are helpful, but real ROI comes from measurable business outcomes. Track conversions, demo requests, or downloads and map them to your CRM. Multi-touch attribution ensures you understand how YouTube influences the full customer journey.<\/span>
\n<\/span><\/p>\n"},{"title":"Should I work with influencers or creators?","content":"

Partnering with trusted <\/span>influencers<\/span><\/a> can extend your reach and boost credibility with the right audience. Focus on those whose followers align with your target market. User-Generated Content (UGC) can also be powerful with <\/span>65% of consumers<\/span><\/a> saying it influences them.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":15855,"left_sidebar_cta_headline":"Product tour: How to simplify reporting with Unified Analytics","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Watch now","url":"https:\/\/emplifi.io\/product-tours\/how-to-simplify-reporting-with-unified-analytics\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"},"hero_image":{"ID":23261,"id":23261,"title":"EMP1009-Social Media Benchmarks Report - Feature 2 (1)","filename":"EMP1009-Social-Media-Benchmarks-Report-Feature-2-1.png","filesize":1241890,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1.png","link":"https:\/\/emplifi.io\/resources\/blog-social-media-benchmark-insights-for-2026-infographic\/emp1009-social-media-benchmarks-report-feature-2-1\/","alt":"","author":"29","description":"","caption":"","name":"emp1009-social-media-benchmarks-report-feature-2-1","status":"inherit","uploaded_to":23255,"date":"2026-03-16 14:35:25","modified":"2026-03-16 14:35:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/03\/EMP1009-Social-Media-Benchmarks-Report-Feature-2-1-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"left_sidebar_type":"sticky"},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/23255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/23261"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=23255"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=23255"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=23255"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=23255"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=23255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}