{"id":21085,"date":"2026-03-03T16:56:40","date_gmt":"2026-03-03T16:56:40","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=customer_posts&#038;p=21085"},"modified":"2026-03-12T14:03:17","modified_gmt":"2026-03-12T14:03:17","slug":"follett-higher-education","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/","title":{"rendered":"Follett Higher Education"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","customer_solutions_tax":[7],"customer_topics_tax":[147,149,151,160],"customer_industries_tax":[405],"resource_visibility_tax":[],"class_list":["post-21085","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-social-marketing","customer_topics_tax-analytics-and-reporting","customer_topics_tax-community-management","customer_topics_tax-content-management","customer_topics_tax-social-media-management","customer_industries_tax-higher-education"],"acf":{"remove_gtm":false,"customer_card_logo":{"ID":21092,"id":21092,"title":"Follett-color","filename":"Follett-color.png","filesize":15321,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follett-color\/","alt":"","author":"18","description":"","caption":"","name":"follett-color","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:27:11","modified":"2026-02-25 22:27:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":600,"height":157,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-300x79.png","medium-width":300,"medium-height":79,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","medium_large-width":600,"medium_large-height":157,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","large-width":600,"large-height":157,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","1536x1536-width":600,"1536x1536-height":157,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","2048x2048-width":600,"2048x2048-height":157,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","fullscreen-width":600,"fullscreen-height":157,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-24x6.png","menu-24x24-width":24,"menu-24x24-height":6,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-36x9.png","menu-36x36-width":36,"menu-36x36-height":9,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-48x13.png","menu-48x48-width":48,"menu-48x48-height":13}},"customer_card_logo_white":{"ID":21087,"id":21087,"title":"Follett-white","filename":"Follett-white.png","filesize":13307,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follett-white\/","alt":"","author":"18","description":"","caption":"","name":"follett-white","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:26:57","modified":"2026-02-25 22:26:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":600,"height":157,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-300x79.png","medium-width":300,"medium-height":79,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","medium_large-width":600,"medium_large-height":157,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","large-width":600,"large-height":157,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","1536x1536-width":600,"1536x1536-height":157,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","2048x2048-width":600,"2048x2048-height":157,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","fullscreen-width":600,"fullscreen-height":157,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-24x6.png","menu-24x24-width":24,"menu-24x24-height":6,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-36x9.png","menu-36x36-width":36,"menu-36x36-height":9,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-48x13.png","menu-48x48-width":48,"menu-48x48-height":13}},"customer_card_description":"With Emplifi, Follett Higher Education scaled authentic student-led content across 20 universities, streamlining workflows and proving performance with real-time reporting.","customer_card_subhead":"Case Study ","customer_card_headline":"How student-led storytelling became a measurable growth engine","customer_card_quote":"\u201cBefore this tool, I didn\u2019t have any historical data\u2026 I could only go back 90 days. So I couldn\u2019t tell you how we performed last year during back to school,\u201d","customer_card_quote_author":"Kelso Imboden-Brown","customer_card_quote_author_title":"Senior Social Media Manager & Strategy Operations for Follett Higher Education","customer_card_stats":[{"stat":"77 Million:","description":" Organic impressions generated through the SMD program"},{"stat":"180\u00b0 shift: ","description":"From spreadsheet-driven reporting to automated, real-time dashboards"},{"stat":"95%","description":"Reduction in manual publishing and reporting tasks"}],"customer_card_button_text":"Read the full story","customer_card_cover_image":{"ID":21097,"id":21097,"title":"Follette - Hero","filename":"Follette-Hero.png","filesize":3207605,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follette-hero\/","alt":"","author":"18","description":"","caption":"","name":"follette-hero","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:41:05","modified":"2026-02-25 22:41:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-24x14.png","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-36x20.png","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-48x27.png","menu-48x48-width":48,"menu-48x48-height":27}},"tab_card_stat":"95%","tab_card_stat_description":"Reduction in manual publishing and reporting tasks","tab_card_small_text":"Follett Higher Education","tab_card_large_text":"Scaled authentic student-led content across 20 universities","hero_customer_group":{"image":{"ID":21097,"id":21097,"title":"Follette - Hero","filename":"Follette-Hero.png","filesize":3207605,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follette-hero\/","alt":"","author":"18","description":"","caption":"","name":"follette-hero","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:41:05","modified":"2026-02-25 22:41:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero.png","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-24x14.png","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-36x20.png","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follette-Hero-48x27.png","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"50","subhead":"Case Study ","headline":"How student-led storytelling became a measurable growth engine","text":"<p>With Emplifi, Follett Higher Education scaled authentic student-led content across 20 universities, streamlining workflows and proving performance with real-time reporting.<\/p>\n","button_1":null,"button_2":null,"video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":21087,"id":21087,"title":"Follett-white","filename":"Follett-white.png","filesize":13307,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follett-white\/","alt":"","author":"18","description":"","caption":"","name":"follett-white","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:26:57","modified":"2026-02-25 22:26:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":600,"height":157,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-300x79.png","medium-width":300,"medium-height":79,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","medium_large-width":600,"medium_large-height":157,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","large-width":600,"large-height":157,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","1536x1536-width":600,"1536x1536-height":157,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","2048x2048-width":600,"2048x2048-height":157,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white.png","fullscreen-width":600,"fullscreen-height":157,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-24x6.png","menu-24x24-width":24,"menu-24x24-height":6,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-36x9.png","menu-36x36-width":36,"menu-36x36-height":9,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-white-48x13.png","menu-48x48-width":48,"menu-48x48-height":13}},"logo_2":{"ID":21102,"id":21102,"title":"Emplifi Logo 2024 - Monocolor White","filename":"Emplifi-Logo-2024-Monocolor-White.png","filesize":22798,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/emplifi-logo-2024-monocolor-white\/","alt":"","author":"18","description":"","caption":"","name":"emplifi-logo-2024-monocolor-white","status":"inherit","uploaded_to":21085,"date":"2026-02-25 23:19:08","modified":"2026-02-25 23:19:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1860,"height":500,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-300x81.png","medium-width":300,"medium-height":81,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-768x206.png","medium_large-width":768,"medium_large-height":206,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-1024x275.png","large-width":1024,"large-height":275,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-1536x413.png","1536x1536-width":1536,"1536x1536-height":413,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White.png","2048x2048-width":1860,"2048x2048-height":500,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White.png","fullscreen-width":1860,"fullscreen-height":500,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-24x6.png","menu-24x24-width":24,"menu-24x24-height":6,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-36x10.png","menu-36x36-width":36,"menu-36x36-height":10,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Emplifi-Logo-2024-Monocolor-White-48x13.png","menu-48x48-width":48,"menu-48x48-height":13}}},"stats_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","stats":[{"stat":"77 Million","description":"Organic impressions generated through the SMD program","logo":false},{"stat":"180\u00b0 shift","description":"From spreadsheet-driven reporting to automated, real-time dashboards","logo":false},{"stat":"95%","description":"Reduction in manual publishing and reporting tasks","logo":false}]},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Follett Higher Education supports campus bookstores across the U.S., helping students access the gear, materials, and essentials they need throughout the academic year. But reaching students today requires more than polished campaigns. It requires relevance, speed, and content that feels like it comes from campus, not corporate.<\/p>\n<p>That\u2019s where Follett\u2019s Student Marketing Directors (SMDs) come in. Across 20 universities, students create and publish content designed to connect with their peers. The program was already strong, but behind the scenes, managing and measuring performance was becoming unsustainable.<\/p>\n<p>With a growing network of student creators and dozens of accounts to support, Follett needed a better way to maintain brand consistency while keeping content authentic and local. Emplifi helped the team transform student-led social into a scalable program, complete with centralized reporting, streamlined approvals, and clear proof of performance.<\/p>\n<h2>Scaling student-led content without centralized visibility<\/h2>\n<p>Managing social media across dozens of universities meant the team was constantly juggling accounts, spreadsheets, and manual reporting. Without a centralized platform, performance tracking required logging into individual handles one by one, then manually compiling results.<\/p>\n<p>&#8220;I really didn&#8217;t have any visibility into how the program was doing unless I was going to spend countless hours every single week logging into every single handle and doing the manual math.&#8221; -Kelso Imboden-Brown, Senior Social Media Manager of Strategy Operations at Follett Higher Education.<\/p>\n<p>The time spent on reporting pulled focus away from strategy and program growth. And because native social platforms only offered limited historical data, it was difficult to compare results year over year \u2014 a critical need for a business shaped by the seasonal cycles of the academic calendar.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Before this tool, I didn\u2019t have any historical data\u2026 I could only go back 90 days. So I couldn\u2019t tell you how we performed last year during back to school.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations, Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Emplifi as the Intelligent Copilot<\/h2>\n<p>When Follett adopted Emplifi, it quickly became the central hub for strategy, social media publishing, and reporting across the entire program. Custom dashboards became the backbone of their operations, giving Kelso a clear view of how individual schools, from NYU to Virginia Tech, were performing year over year.<\/p>\n<p>Instead of logging into separate accounts and rebuilding spreadsheets each week, the team now has unified visibility in one workspace. Students can track their own performance in real time, gaining hands-on experience with a professional-grade tool while contributing to measurable brand growth.<\/p>\n<p>With Emplifi\u2019s unified analytics, the team can filter by top-performing posts to understand exactly what resonates, whether it\u2019s meme-driven content, campus trends, or brand ambassador videos. Insights that once took hours to compile are now available in minutes.<\/p>\n"},{"acf_fc_layout":"quote","quote":"I can pull that report in a matter of minutes.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations, Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Proving that authentic student content outperforms traditional ads<\/h2>\n<p>With manual reporting dramatically reduced, the team gained the freedom to focus on performance and creative experimentation. The data made one thing clear: authentic, student-led content consistently outperformed traditional studio ads and paid campaigns.<\/p>\n<p>\u201cThis organic student-led content is the best content we have as a company. And I will advocate and die on that hill if I have to,\u201d said Kelso.<\/p>\n<p>\u201cWe have data to prove it\u2026 what\u2019s performing the best is student-led.\u201d<\/p>\n<p>The ability to deliver consistent, real-time reporting also strengthened executive visibility. Leadership now receives clear performance insights week over week and year over year, reinforcing the program\u2019s value across the organization.<\/p>\n"},{"acf_fc_layout":"quote","quote":"It\u2019s about being better than the last week. This tool helps us prove the success of this program to our CEO and leadership every single month.","quote_author":"Kelso Imboden-Brown","quote_author_description":" Senior Social Media Manager & Strategy Operations, Follett Higher Education"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>A scalable model for digital-first campus engagement<\/h2>\n<p>Today, Follett operates a high-performing, student-powered social program built on visibility, efficiency, and measurable impact. What was once a spreadsheet-heavy process has become a streamlined system that supports both brand growth and student development.<\/p>\n<p>\u201cMost of our SMDs have never used a social media management tool before\u2026 we\u2019re talking about providing real-world experience\u2026 they can put this on their resume and their portfolio,\u201d said Kelso.<\/p>\n<p>By combining authentic campus storytelling with unified analytics and streamlined workflows, Follett Higher Education has created a scalable growth engine, one that strengthens bookstore traffic, builds campus loyalty, and prepares the next generation of marketers.<\/p>\n"}],"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":{"ID":13928,"id":13928,"title":"Case Study Icon Challenge","filename":"Case-Study-Icon-Challenge.png","filesize":819,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","link":"https:\/\/emplifi.io\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-challenge\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-challenge","status":"inherit","uploaded_to":13902,"date":"2025-04-18 17:23:10","modified":"2025-04-18 17:23:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Challenge.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Challenge","description":"With student teams managing content across 20 universities, Follett needed a scalable way to centralize reporting, reduce manual work, and gain clear year-over-year performance insights"},{"icon":{"ID":13923,"id":13923,"title":"Case Study Icon Solution","filename":"Case-Study-Icon-Solution.png","filesize":783,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","link":"https:\/\/emplifi.io\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-solution\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-solution","status":"inherit","uploaded_to":13902,"date":"2025-04-18 17:23:09","modified":"2025-04-18 17:23:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Solution.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Solution","description":"Emplifi unified publishing, approvals, and analytics in one platform, replacing manual reporting with automated dashboards and providing real-time visibility for students and leadership."},{"icon":{"ID":13918,"id":13918,"title":"Case Study Icon Outcome","filename":"Case-Study-Icon-Outcome.png","filesize":1282,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","link":"https:\/\/emplifi.io\/customers\/how-tui-used-ai-to-lower-cost-per-engagement-by-81-percent\/case-study-icon-outcome\/","alt":"","author":"46","description":"","caption":"","name":"case-study-icon-outcome","status":"inherit","uploaded_to":13902,"date":"2025-04-18 17:23:08","modified":"2025-04-18 17:23:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":36,"height":36,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","thumbnail-width":36,"thumbnail-height":36,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium-width":36,"medium-height":36,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","medium_large-width":36,"medium_large-height":36,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","large-width":36,"large-height":36,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","1536x1536-width":36,"1536x1536-height":36,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","2048x2048-width":36,"2048x2048-height":36,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","fullscreen-width":36,"fullscreen-height":36,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/04\/Case-Study-Icon-Outcome.png","menu-48x48-width":36,"menu-48x48-height":36}},"title":"Outcome","description":"Manual reporting decreased by 95%, student-led content drove 77 million organic impressions, and the team demonstrated that authentic campus storytelling outperforms traditional studio campaigns."}]},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"tab_card_bg_color":"#000066","tab_card_logo":{"ID":21092,"id":21092,"title":"Follett-color","filename":"Follett-color.png","filesize":15321,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","link":"https:\/\/emplifi.io\/customers\/follett-higher-education\/follett-color\/","alt":"","author":"18","description":"","caption":"","name":"follett-color","status":"inherit","uploaded_to":21085,"date":"2026-02-25 22:27:11","modified":"2026-02-25 22:27:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":600,"height":157,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-300x79.png","medium-width":300,"medium-height":79,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","medium_large-width":600,"medium_large-height":157,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","large-width":600,"large-height":157,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","1536x1536-width":600,"1536x1536-height":157,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","2048x2048-width":600,"2048x2048-height":157,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color.png","fullscreen-width":600,"fullscreen-height":157,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-24x6.png","menu-24x24-width":24,"menu-24x24-height":6,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-36x9.png","menu-36x36-width":36,"menu-36x36-height":9,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Follett-color-48x13.png","menu-48x48-width":48,"menu-48x48-height":13}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_posts\/21085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/customer_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=21085"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_solutions_tax?post=21085"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_topics_tax?post=21085"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/customer_industries_tax?post=21085"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=21085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}