{"id":20823,"date":"2026-02-19T16:06:23","date_gmt":"2026-02-19T16:06:23","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=20823"},"modified":"2026-02-26T17:57:27","modified_gmt":"2026-02-26T17:57:27","slug":"social-media-for-non-profit","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-for-non-profit\/","title":{"rendered":"Blog: How to create a social media strategy for non-profit organizations"},"content":{"rendered":"","protected":false},"featured_media":20824,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[57,50,51],"resource_types_tax":[48],"resource_industries_tax":[555],"resource_visibility_tax":[],"class_list":["post-20823","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-community-management","resource_topics_tax-digital-marketing","resource_topics_tax-social-media-management","resource_types_tax-blogs","resource_industries_tax-non-profit"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"For NGOs, charities, and mission-driven organizations, your social media channels can be a vital window into your impact. In this guide, we look at how to build a social media strategy that works for your non-profit organization through ethical storytelling, community campaigns, and efficient metric tracking. \r\n","hero_headline":"How to create a social media strategy for non-profit organizations","hero_read_time":"5","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points:<\/h2>\n<ul>\n<li aria-level=\"1\">Donors, volunteers, and advocates look to your s<strong>ocial channels for transparency, credibility, and real-time evidence <\/strong>that their support makes a difference.<\/li>\n<li aria-level=\"1\">Unified tools for <strong>publishing, community management, listening, and reporting<\/strong> allow non-profits to drive measurable outcomes without burning out.<\/li>\n<li aria-level=\"1\">Successful non-profit strategies <strong>connect social engagement directly to fundraising, volunteer recruitment, advocacy, and long-term supporter loyalty.<\/strong><\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>For NGOs, charities, and mission-driven organizations, your social media channels can be a vital window into your impact.<\/p>\n<p>It\u2019s where donors decide whether to give, volunteers decide whether to show up, and advocates decide whether to share your cause.<\/p>\n<p>That\u2019s why your social media strategy must do more than generate likes. It needs to prove impact and drive measurable outcomes, all without overwhelming your team.<\/p>\n<p>In this guide, we look at how to build a social media strategy that works for your non-profit organization through ethical storytelling, community campaigns, and efficient metric tracking.<\/p>\n<h2>Why social media matters for NGOs<\/h2>\n<h3>Social is proof of impact<\/h3>\n<p>Today\u2019s donors don\u2019t just read annual reports to see where their money goes &#8211; they look to social media.<\/p>\n<p><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/social-media\/\" target=\"_blank\" rel=\"noopener\">55% of people<\/a> who engage with nonprofits on social media end up taking some sort of action. Because of this, your social media channels need to show credibility and build trust with your audience.<\/p>\n<p>For non-profits, that means your social channels should focus on:<\/p>\n<ul>\n<li aria-level=\"1\">Showing how donations are used<\/li>\n<li aria-level=\"1\">Sharing real-time impact updates<\/li>\n<li aria-level=\"1\">Highlighting community outcomes<\/li>\n<\/ul>\n<h3>The resource gap is real<\/h3>\n<p>Unfortunately, most non-profits are working with limited resources. Many communications directors manage publishing, <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">community management<\/a>, reporting, and <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-campaign-planning-checklist\/\" target=\"_blank\" rel=\"noopener\">campaign planning<\/a> with just one or two people.<\/p>\n<p>Meanwhile:<\/p>\n<ul>\n<li aria-level=\"1\">Supporters expect quick responses: <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">35% of consumers<\/a> expect a brand response within an hour when engaging on social media<\/li>\n<li aria-level=\"1\">Crisis conversations move fast: Negative sentiment can escalate within minutes, especially during sensitive situations.<\/li>\n<li aria-level=\"1\">Campaigns demand constant content: From Giving Tuesday to emergency appeals, awareness months, volunteer drives, and impact updates, your calendar is rarely empty.<\/li>\n<\/ul>\n<p>That\u2019s where unified <a href=\"https:\/\/emplifi.io\/\" target=\"_blank\" rel=\"noopener\">social media marketing tools like Emplifi<\/a> matter. Instead of juggling spreadsheets, inboxes, and multiple platforms, non-profits benefit from a single hub that combines <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\" target=\"_blank\" rel=\"noopener\">community management<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening<\/a>, and <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a>.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/customers\/mercy-ships-success\/\" target=\"_blank\" rel=\"noopener\">Mercy Ships<\/a> is an international charity operating hospital ships across more than 55 countries. Their team turned to Emplifi to unify their social media operations across 16 country offices.<\/p>\n<p>By centralising content planning, publishing, and approvals onto a single platform, the organization saw a 236% increase in content impressions, a 328% increase in engagement rate, and 107% growth in community size, all while streamlining cross-team collaboration and establishing a consistent global brand voice.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi has simplified the way we work on social media and enabled more collaboration as multiple users can customize their access. The platform makes everyone more efficient and effective. We were able to create dashboards for each region so they can easily monitor their own campaigns.","quote_author":"Francesco Paolo Tuzzolino","quote_author_description":"Digital Marketing Director"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Strategic foundation for your NGO social strategy: Goals beyond \u201clikes\u201d<\/h2>\n<p>To build a solid foundation for your NGO social media strategy, focus on goals that will have the most impact. Likes and reach are useful, but they\u2019re not always an indicator of success.<\/p>\n<p>Instead, focus on <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-kpis\/\" target=\"_blank\" rel=\"noopener\">mission-driven KPIs<\/a> like:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Fundraising performance:<\/strong> Clicks to donation pages, completed donations, average gift size<\/li>\n<li aria-level=\"1\"><strong>Volunteer recruitment:<\/strong> Sign-ups via social, event registrations<\/li>\n<li aria-level=\"1\"><strong>Advocacy impact:<\/strong> Petition signatures, policy engagement, campaign shares<\/li>\n<li aria-level=\"1\"><strong>Community engagement:<\/strong> Meaningful comments, supporter conversations<\/li>\n<\/ul>\n<p>Rather than measuring engagement in isolation, connect it to real-world outcomes.<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">Did a LinkedIn post drive traffic spikes to your donation page?<\/li>\n<li aria-level=\"1\">Did a campaign increase recurring monthly supporters?<\/li>\n<li aria-level=\"1\">Did <a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment shift<\/a> positively after a transparency update on Instagram?<\/li>\n<\/ul>\n<h3>Segment your audience intentionally<\/h3>\n<p>Not all supporters behave the same, so your content across different platforms needs to cater for different audiences.<\/p>\n<p>For instance, you could segment your audience in this way:<\/p>\n<p><strong>Major donors<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Platforms: LinkedIn, email-integrated campaigns<\/li>\n<li aria-level=\"1\">Content: Impact reports, leadership updates, policy discussions<\/li>\n<li aria-level=\"1\">Tone: Strategic, data-led, forward-thinking<\/li>\n<\/ul>\n<p><strong>Monthly supporters<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Platforms: Instagram, Facebook<\/li>\n<li aria-level=\"1\">Content: Story-driven updates, milestone achievements, gratitude posts<\/li>\n<li aria-level=\"1\">Tone: Personal, community-focused<\/li>\n<\/ul>\n<p><strong>Youth activists<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Platforms: TikTok, Instagram Reels<\/li>\n<li aria-level=\"1\">Content: Short-form videos, behind-the-scenes action, call-to-action campaigns<\/li>\n<li aria-level=\"1\">Tone: Energetic, values-driven, culturally relevant<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">unified publishing platform like Emplifi<\/a> allows you to tailor messaging without duplicating work, scheduling platform-specific content in minutes while maintaining brand consistency.<\/p>\n"},{"acf_fc_layout":"navatic_embed","navatic_image":{"ID":20829,"id":20829,"title":"EMP1055-Create a Social Media Strategy for Non-profit Org Publisher","filename":"EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher.png","filesize":542068,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher.png","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-for-non-profit\/emp1055-create-a-social-media-strategy-for-non-profit-org-publisher\/","alt":"Publisher Emplifi screenshot","author":"45","description":"","caption":"","name":"emp1055-create-a-social-media-strategy-for-non-profit-org-publisher","status":"inherit","uploaded_to":20823,"date":"2026-02-19 14:57:33","modified":"2026-02-19 15:08:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":955,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-300x239.png","medium-width":300,"medium-height":239,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-768x611.png","medium_large-width":768,"medium_large-height":611,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-1024x815.png","large-width":1024,"large-height":815,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher.png","1536x1536-width":1200,"1536x1536-height":955,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher.png","2048x2048-width":1200,"2048x2048-height":955,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher.png","fullscreen-width":1200,"fullscreen-height":955,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-24x19.png","menu-24x24-width":24,"menu-24x24-height":19,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-36x29.png","menu-36x36-width":36,"menu-36x36-height":29,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Publisher-48x38.png","menu-48x48-width":48,"menu-48x48-height":38}},"navatic_hover_text":"See Emplifi's AI publishing in-action in this interactive demo ","navatic_embed":"<iframe src=\"https:\/\/capture.navattic.com\/cmi6b0n9n000004kzh7ko32ss\" style=\"border:none;width:100%;height:100%;\" data-navattic-demo-id=\"cmi6b0n9n000004kzh7ko32ss\" allow=\"fullscreen\"><\/iframe>"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p data-start=\"101\" data-end=\"208\"><em><strong data-start=\"143\" data-end=\"208\">Click the image to explore an interactive tour of Emplifi&#8217;s AI-powered publisher tool.\u00a0<\/strong><\/em><\/p>\n<h2>Storytelling with heart (and ethics)<\/h2>\n<p>The most powerful NGO content on social media puts the people impacted front and center, rather than your own organization.<\/p>\n<p>Instead of:<\/p>\n<p>\u201cWe provided 5,000 meals.\u201d<\/p>\n<p>Try:<\/p>\n<p>\u201cMeet Amina. Because of your support, she can now attend school without worrying about hunger.\u201d<\/p>\n<p>This \u201chero\u2019s journey\u201d approach creates emotional connection while reinforcing donor agency.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sharethemeal\/video\/7244485984820251909\" data-video-id=\"7244485984820251909\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@sharethemeal\" href=\"https:\/\/www.tiktok.com\/@sharethemeal?refer=embed\">@sharethemeal<\/a> \ud83d\udcabSchool meals are supporting these children\u2019s dreams! In Rwanda, The @WorldFoodProgramme\u2019s school feeding program provides daily meals to 81,250 children in 104 schools. The nutritious meals help children to focus on their learning and also helps support the school garden, as well as safe water and sanitation! <a title=\"sharethemeal\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sharethemeal?refer=embed\">#sharethemeal<\/a> <a title=\"zerohunger\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zerohunger?refer=embed\">#zerohunger<\/a> <a title=\"rwanda\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rwanda?refer=embed\">#rwanda<\/a> <a target=\"_blank\" title=\"\u266c original sound - ShareTheMeal\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7244486068894976773?refer=embed\">\u266c original sound - ShareTheMeal<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Ethical storytelling matters<\/h3>\n<p>In the non-profit sector, dignity is non-negotiable. You should avoid exploitative imagery or sensationalized suffering, and instead:<\/p>\n<ul>\n<li aria-level=\"1\">Highlight resilience, not just hardship<\/li>\n<li aria-level=\"1\">Obtain informed consent for media use<\/li>\n<li aria-level=\"1\">Focus on partnership, not pity<\/li>\n<\/ul>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/video-marketing-success\/\" target=\"_blank\" rel=\"noopener\">Video marketing<\/a> can be an extremely powerful way of getting your message across. <a href=\"https:\/\/emplifi.io\/resources\/state-of-social-media-marketing-report-2026\/\" target=\"_blank\" rel=\"noopener\">Short-form video<\/a> is now the top focus for marketers, making it even more essential to communicate your message quickly in the spaces where audiences already spend their time.<\/p>\n<p>Short-form formats can show:<\/p>\n<ul>\n<li aria-level=\"1\">Before-and-after transformations<\/li>\n<li aria-level=\"1\">Volunteer action in real time<\/li>\n<li aria-level=\"1\">Field updates during crisis response<\/li>\n<li aria-level=\"1\">Direct beneficiary testimonials<\/li>\n<\/ul>\n<p>And data can become shareable storytelling.<\/p>\n<p>For example:<\/p>\n<p>\u201cThis is what $50 provides.\u201d<\/p>\n<ul>\n<li aria-level=\"1\">3 school meals<\/li>\n<li aria-level=\"1\">2 mosquito nets<\/li>\n<li aria-level=\"1\">1 hygiene kit for a family<\/li>\n<\/ul>\n<p>Turning annual report statistics into digestible social visuals increases transparency, engagement, and shareability.<\/p>\n<h2><strong>Create an approval workflow\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For NGOs, social media is more than marketing. It\u2019s public advocacy, donor communication, and often a reflection of sensitive work happening in real communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why having a clear approval process for content can be a game-changer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of relying on last-minute Slack messages or \u201ccan someone quickly check this post?\u201d, NGOs can benefit from structured workflows like:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Volunteer drafts a post<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comms lead reviews tone and messaging<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Program team verifies facts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Leadership approves sensitive statements<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Post is scheduled and published<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This keeps messaging consistent and avoids mistakes that could damage trust with donors, partners, or communities.<\/span><\/p>\n<h2>Community &amp; donor care: The stewardship loop<\/h2>\n<p>Donors like to feel they\u2019re making a real difference, and that they\u2019re valued by a non-profit. <a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">58% of social media users say brand responses on social media are<\/a> important, so it\u2019s worth taking the time to craft a thoughtful reply.<\/p>\n<p>For example, when someone comments \u201cJust donated!\u201d on one of your social posts, a quick, \u201cThank you, Sarah! Your support helps fund 3 literacy sessions this month\u201d could transform a one-time donor into a lifelong advocate.<\/p>\n<h3>Volunteer management<\/h3>\n<p>Social can also be the first stop for potential volunteers asking:<\/p>\n<ul>\n<li aria-level=\"1\">\u201cHow do I sign up?\u201d<\/li>\n<li aria-level=\"1\">\u201cIs training provided?\u201d<\/li>\n<li aria-level=\"1\">\u201cWhat age do I need to be?\u201d<\/li>\n<\/ul>\n<p>To recruit volunteers effectively, you need to respond while interest is still high, answering questions quickly, and keeping that initial excitement moving toward action.<\/p>\n<p>Emplifi\u2019s unified inbox and routing capabilities can help you:<\/p>\n<ul>\n<li aria-level=\"1\">Monitor comments across platforms<\/li>\n<li aria-level=\"1\">Respond quickly to supporter messages<\/li>\n<li aria-level=\"1\">Maintain consistent tone across regions<\/li>\n<li aria-level=\"1\">Use pre-approved templates for FAQ<\/li>\n<li aria-level=\"1\">Track recurring questions to improve clarity<\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":18969,"id":18969,"title":"EMP966-Blog-Customer Care-Social Becomes Most Profitable Channel] Feature","filename":"EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature.png","filesize":1156133,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature.png","link":"https:\/\/emplifi.io\/resources\/blog\/dtc-customer-care\/emp966-blog-customer-care-social-becomes-most-profitable-channel-feature\/","alt":"Colleagues looking at customer care platform on laptop together","author":"45","description":"","caption":"","name":"emp966-blog-customer-care-social-becomes-most-profitable-channel-feature","status":"inherit","uploaded_to":18968,"date":"2025-11-18 20:33:16","modified":"2025-11-18 20:34:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/EMP966-Blog-Customer-Care-Social-Becomes-Most-Profitable-Channel-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"cta_headline":"Always be on-hand to answer your supporters","cta_text":"Never miss a message with Emplifi Customer Care","cta_button":{"title":"Find out more ","url":"https:\/\/emplifi.io\/product\/social-customer-care\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>The ambassador model<\/h3>\n<p>Your most passionate supporters are your best storytellers. They\u2019re the ones who know your organization inside and out, and who have likely seen the impact of your work first-hand.<\/p>\n<p>Consider giving your social media a boost with <a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">User-Generated Content (UGC)<\/a> such as:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Volunteer account takeovers:<\/strong> Let volunteers share a day in their life to build authenticity and trust with future supporters<\/li>\n<li aria-level=\"1\"><strong>Field staff Instagram Stories:<\/strong> Show real-time impact from the ground to prove transparency and bring your mission to life.<\/li>\n<li aria-level=\"1\"><strong>Youth activist TikTok features:<\/strong> Give young advocates the mic to drive peer-to-peer engagement and energize the next generation.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">65% of consumers<\/a> say UGC influences them to take action, so with the right approach, you could increase your donations, advocacy, and reach, by looping in brand ambassadors to create content for you.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@simplyyykatie\/video\/7215975029593607429\" data-video-id=\"7215975029593607429\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@simplyyykatie\" href=\"https:\/\/www.tiktok.com\/@simplyyykatie?refer=embed\">@simplyyykatie<\/a> building an orphanage in Kenya..\ud83d\udc77\ud83c\udffd\u200d\u2640\ufe0f\ud83d\udcda what a happy day this was\ud83e\udef6\ud83c\udffb <a title=\"volunteering\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/volunteering?refer=embed\">#volunteering<\/a> <a title=\"africa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/africa?refer=embed\">#africa<\/a> <a title=\"kenya\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kenya?refer=embed\">#kenya<\/a> <a target=\"_blank\" title=\"\u266c original sound - Simply Katie\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7215975048696515334?refer=embed\">\u266c original sound - Simply Katie<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Fundraising &amp; campaign strategy<\/h2>\n<p>Your fundraising appeals will always carry a sense of urgency, but campaigns like \u201cGiving Tuesday\u201d can be a good opportunity to mobilize your full community at once.<\/p>\n<p>Use engaging strategies like:<\/p>\n<ul>\n<li aria-level=\"1\">Progress thermometers<\/li>\n<li aria-level=\"1\">Live donation milestone updates<\/li>\n<li aria-level=\"1\">Real-time impact reporting<\/li>\n<\/ul>\n<p>Once you\u2019ve created your assets, you should also check your <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">customer journey<\/a> to make sure it\u2019s as easy as possible to donate.<\/p>\n<p>For instance, focus on:<\/p>\n<ul>\n<li aria-level=\"1\">Using clear \u201cDonate\u201d CTAs<\/li>\n<li aria-level=\"1\">Building link-in-bio donation hubs<\/li>\n<li aria-level=\"1\">Utilizing native donation buttons (where supported)<\/li>\n<li aria-level=\"1\">Story stickers and platform integrations<\/li>\n<\/ul>\n<p>The fewer steps between scroll and support, the better.<\/p>\n"},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"","headline":"Streamline your customer experience","text":"<p>Use our template to map your customer journey end-to-end<\/p>\n","button_1":{"title":"Download now","url":"https:\/\/emplifi.io\/resources\/customer-journey-mapping-template\/","target":"_blank"},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Peer-to-peer fundraising<\/h3>\n<p>One quick win for fundraising opportunities lies with your own supporters, who can fundraise on your behalf.<\/p>\n<p>Encourage them to launch:<\/p>\n<ul>\n<li aria-level=\"1\">Birthday fundraisers that turn personal milestones into meaningful moments<\/li>\n<li aria-level=\"1\">Event-based campaigns tied to marathons, school events, or community gatherings<\/li>\n<li aria-level=\"1\">Challenge-based drives like 5Ks, fitness goals, or creative social challenges<\/li>\n<\/ul>\n<p>Provide shareable templates and messaging guidelines so your advocates can amplify your mission consistently, making it easier for them to share their motivation for fundraising.<\/p>\n<h2>Measurement on a budget<\/h2>\n<p>Non-profits must justify every dollar they spend, not only to their finance department, but often to their supporters too.<\/p>\n<p>If you decide to invest in an <a href=\"https:\/\/emplifi.io\/resources\/blog\/emplifi-automation-and-ai\/\" target=\"_blank\" rel=\"noopener\">automated social media marketing tool<\/a>, for example, you should track efficiency metrics that prove its effectiveness.<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">Time saved through AI content creation and automated publishing<\/li>\n<li aria-level=\"1\">Time saved through automated reporting (especially if sent directly to stakeholders)<\/li>\n<li aria-level=\"1\">Response time improvements for customers on social media<\/li>\n<\/ul>\n<p>Emplifi customers report time savings of up to <a href=\"https:\/\/emplifi.io\/press\/ai-powered-tools-revolutionize-content-creation-and-data-insights-emplifi\/\" target=\"_blank\" rel=\"noopener\">50% when using AI<\/a> to help with content creation &#8211; a dramatic reduction in manual effort for small teams.<\/p>\n<h3>Measuring the ROI of awareness<\/h3>\n<p>Not every social post will equal immediate revenue, but it could be a huge boost to your brand awareness.<\/p>\n<p>Here\u2019s what to look for:<\/p>\n<ul>\n<li aria-level=\"1\">Sentiment improvements after transparency campaigns<\/li>\n<li aria-level=\"1\">Increased recurring donor retention<\/li>\n<li aria-level=\"1\">Traffic spikes following advocacy posts<\/li>\n<li aria-level=\"1\">Growth in engaged community members<\/li>\n<\/ul>\n<p>Building this trust with your community is crucial for turning your audience into dedicated donors and volunteers.<\/p>\n<h2>Crisis communications for NGOs: High stakes, fast response<\/h2>\n<p>When a <a href=\"https:\/\/emplifi.io\/resources\/blog\/real-time-crisis-management\/\" target=\"_blank\" rel=\"noopener\">crisis<\/a> hits, you need to be able to respond as quickly as possible to minimize reputational damage and the impact on donor trust.<\/p>\n<p>Crises for non-profits can include:<\/p>\n<ul>\n<li aria-level=\"1\">Misuse or misallocation allegations<\/li>\n<li aria-level=\"1\">Policy or political controversies<\/li>\n<li aria-level=\"1\">Incidents in field operations<\/li>\n<li aria-level=\"1\">Coordinated negative press cycles or activist backlash<\/li>\n<\/ul>\n<p>Being able to monitor your channels to intercept an emerging crisis is key. <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\" target=\"_blank\" rel=\"noopener\">AI-powered social listening<\/a> gives teams early visibility into brewing issues by detecting:<\/p>\n<ul>\n<li aria-level=\"1\">Sudden sentiment spikes<\/li>\n<li aria-level=\"1\">Clusters of repeated complaints<\/li>\n<li aria-level=\"1\">Influencer amplification before mainstream pickup<\/li>\n<\/ul>\n<p>With unified <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening<\/a> and <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\" target=\"_blank\" rel=\"noopener\">community management tools<\/a> like Emplifi, teams can move fast, escalating internally, correcting inaccuracies publicly, and shifting sensitive conversations into private channels when appropriate.<\/p>\n<h2>Final thoughts: Amplify your mission, not your workload<\/h2>\n<p>Non-profits carry enormous responsibility, often with limited resources.<\/p>\n<p>A strong social media strategy allows you to:<\/p>\n<ul>\n<li aria-level=\"1\">Demonstrate transparency<\/li>\n<li aria-level=\"1\">Build lasting donor relationships<\/li>\n<li aria-level=\"1\">Mobilize volunteers<\/li>\n<li aria-level=\"1\">Drive measurable fundraising<\/li>\n<li aria-level=\"1\">Protect your reputation in real time<\/li>\n<\/ul>\n<p>But you shouldn\u2019t have to manage it all manually.<\/p>\n<p>By unifying <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\" target=\"_blank\" rel=\"noopener\">community management<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening<\/a>, and <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a> in one platform, Emplifi acts as a force multiplier, giving small teams the infrastructure to create a big impact.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/demo\/\" target=\"_blank\" rel=\"noopener\">Get a demo<\/a> to see how we can help your organization increase engagement within your community and build lasting relationships to further your mission.<\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"How to create a social media strategy for non-profit organizations","hero_hide_subhead":false,"left_sidebar_add_cta":true,"sidebar_left_featured_resource":3419,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"How often should non-profits post on social media to maintain donor interest?","content":"<p><span style=\"font-weight: 400;\">Consistency matters more than volume. Most non-profits benefit from posting 3-5 times per week on core platforms, supplemented by Stories or short-form video for real-time updates. The key is <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">maintaining a steady presence<\/span><\/a><span style=\"font-weight: 400;\"> without overwhelming your team or your audience.<\/span><\/p>\n"},{"title":"What are the best platforms for non-profit fundraising?","content":"<p><span style=\"font-weight: 400;\">Facebook and Instagram remain strong for community engagement and recurring donors, while LinkedIn supports major donor and corporate partnerships. TikTok is increasingly effective for youth-driven advocacy and viral fundraising moments. The right mix depends on your audience segments and <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/social-campaign-planning-checklist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaign goals<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"title":"How can non-profits handle negative comments or controversy on social media?","content":"<p><span style=\"font-weight: 400;\">Respond quickly, transparently, and consistently. Move sensitive conversations into private channels when appropriate, while publicly acknowledging concerns. Unified inbox and <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sentiment monitoring tools<\/span><\/a><span style=\"font-weight: 400;\"> help teams stay ahead of escalation and maintain trust during high-stakes situations.<\/span><\/p>\n"},{"title":"How can we measure the ROI of social media for a non-profit?","content":"<p><span style=\"font-weight: 400;\">Track both direct and indirect impact. Direct metrics include donations, volunteer sign-ups, and petition signatures. Indirect metrics include sentiment shifts, recurring donor retention, and audience growth. <\/span><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unified analytics platforms<\/span><\/a><span style=\"font-weight: 400;\"> like Emplifi help connect engagement data to real-world outcomes, making impact measurable.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":15855,"left_sidebar_cta_headline":"See how other NGOs use social listening, community management, and care to turn spectators into supporters.","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Take a product tour","url":"https:\/\/emplifi.io\/product-tours\/master-the-three-pillars-of-social-success-listening-community-and-care\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"},"hero_image":{"ID":20824,"id":20824,"title":"EMP1055-Create a Social Media Strategy for Non-profit Org Feature","filename":"EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Feature.png","filesize":1308513,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1055-Create-a-Social-Media-Strategy-for-Non-profit-Org-Feature.png","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-for-non-profit\/emp1055-create-a-social-media-strategy-for-non-profit-org-feature\/","alt":"Non-profit team working on social strategy","author":"45","description":"","caption":"","name":"emp1055-create-a-social-media-strategy-for-non-profit-org-feature","status":"inherit","uploaded_to":20823,"date":"2026-02-19 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