{"id":20619,"date":"2026-02-10T12:55:59","date_gmt":"2026-02-10T12:55:59","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=20619"},"modified":"2026-02-17T17:08:45","modified_gmt":"2026-02-17T17:08:45","slug":"social-media-strategy-for-cpg","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy-for-cpg\/","title":{"rendered":"Blog: How to create a social media marketing strategy for CPG brands: Winning the digital shelf"},"content":{"rendered":"","protected":false},"featured_media":20620,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[62,50,51],"resource_types_tax":[48],"resource_industries_tax":[17],"resource_visibility_tax":[],"class_list":["post-20619","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-customer-care","resource_topics_tax-digital-marketing","resource_topics_tax-social-media-management","resource_types_tax-blogs","resource_industries_tax-consumer-packaged-goods"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"Whether they\u2019re saving a recipe or watching an unboxing video, shoppers are discovering new products via their favorite creators, and scrolling through comments to see what others are saying too. In this guide, we break down how CPG brands can build a modern social media marketing strategy that fuels discovery, protects brand reputation, and connects engagement to real commercial outcomes.\r\n","hero_headline":"How to create a social media marketing strategy for CPG brands: Winning the digital shelf","hero_read_time":"6","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2 data-start=\"74\" data-end=\"268\">Key points<\/h2>\n<ul>\n<li aria-level=\"1\">Discovery, evaluation, and purchase decisions now happen across TikTok, Instagram, YouTube, and Pinterest, making <strong>social media a critical driver of both CPG brand preference and sales.<\/strong><\/li>\n<li aria-level=\"1\">The strongest strategies <strong>unify high-volume publishing, UGC and influencer content, real-time customer care, and social commerce<\/strong> to protect brand trust while driving demand.<\/li>\n<li aria-level=\"1\"><strong>Tracking sentiment, share of voice, and intent-to-buy signals<\/strong> helps CPG teams link social engagement to real commercial outcomes.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>For Consumer Packaged Goods (CPG) brands, the shelf has become virtual.<\/p>\n<p>Today, shoppers aren\u2019t just browsing the aisles of brick and mortar stores; they\u2019re heading to TikTok, Instagram Reels, Pinterest, and YouTube to find genuine reviews.<\/p>\n<p>Whether they\u2019re saving a recipe or watching an unboxing video, shoppers are discovering new products via their favorite creators, and scrolling through comments to see what others are saying too.<\/p>\n<p>In this guide, we break down how CPG brands can build a modern social media marketing strategy that fuels discovery, protects brand reputation, and connects engagement to real commercial outcomes.<\/p>\n<h2>Why social media is critical for CPG<\/h2>\n<p>For decades, CPG brands obsessed over shelf placement, packaging, and in-store promotions. Those same principles still apply, but now the setting is digital.<\/p>\n<p>Social media has become a critical channel for consumer discovery and decision-making. According to Emplifi research, <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">39% of consumers<\/a> prefer engaging with brands on social media, and <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">nearly 50% have made a purchase<\/a> via social media in the last 90 days.<\/p>\n<p>Customers now discover products through content like:<\/p>\n<ul>\n<li aria-level=\"1\">TikTok recipe videos<\/li>\n<li aria-level=\"1\">Instagram Reels featuring \u201cwhat I actually buy\u201d hauls<\/li>\n<li aria-level=\"1\">YouTube reviews comparing flavors, formats, or value<\/li>\n<li aria-level=\"1\">Pinterest boards saved for future shopping trips<\/li>\n<\/ul>\n<h3>The CPG conversion journey is non-linear<\/h3>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"blue","wysiwyg":"<p>A single CPG purchase might look like this:<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Discover a recipe on TikTok<\/strong>, where the product appears naturally in use<\/li>\n<li aria-level=\"1\"><strong>Scroll the comments <\/strong>to gauge real opinions, substitutions, and taste feedback<\/li>\n<li aria-level=\"1\"><strong>Watch a longer YouTube review<\/strong> comparing formats, value, or alternatives<\/li>\n<li aria-level=\"1\"><strong>Complete the purchase<\/strong> either in-store at Target or online via Amazon<\/li>\n<\/ol>\n"},{"acf_fc_layout":"navatic_embed","navatic_image":{"ID":20641,"id":20641,"title":"Screenshot 2026-02-10 at 13.50.03","filename":"Screenshot-2026-02-10-at-13.50.03.png","filesize":316670,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03.png","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy-for-cpg\/screenshot-2026-02-10-at-13-50-03\/","alt":"AI Listening Summarization","author":"29","description":"","caption":"","name":"screenshot-2026-02-10-at-13-50-03","status":"inherit","uploaded_to":20619,"date":"2026-02-10 12:50:11","modified":"2026-02-23 13:43:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":2388,"height":1062,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-300x133.png","medium-width":300,"medium-height":133,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-768x342.png","medium_large-width":768,"medium_large-height":342,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1024x455.png","large-width":1024,"large-height":455,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1536x683.png","1536x1536-width":1536,"1536x1536-height":683,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-2048x911.png","2048x2048-width":2048,"2048x2048-height":911,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-1920x1062.png","fullscreen-width":1920,"fullscreen-height":1062,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-24x11.png","menu-24x24-width":24,"menu-24x24-height":11,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-36x16.png","menu-36x36-width":36,"menu-36x36-height":16,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-13.50.03-48x21.png","menu-48x48-width":48,"menu-48x48-height":21}},"navatic_hover_text":"See AI listening summarizations in-action in this interactive demo ","navatic_embed":"<iframe src=\"https:\/\/capture.navattic.com\/cmevqlmw3000004l57cwkgp7p\" style=\"border:none;width:100%;height:100%;\" data-navattic-demo-id=\"cmevqlmw3000004l57cwkgp7p\" allow=\"fullscreen\"><\/iframe>"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p data-start=\"101\" data-end=\"208\"><strong data-start=\"143\" data-end=\"208\">Click the image to explore an interactive tour of AI-powered listening summaries!<\/strong><\/p>\n<p>Rather than following a straight line, today\u2019s CPG buyer moves fluidly across platforms, with social influencing multiple touchpoints before purchase. By using a unified platform, brands can distribute content, listen to their audience, and consolidate reviews across channels, making it easier to understand where content is having the most impact.<\/p>\n<h2>Building a strategic foundation, beyond brand awareness<\/h2>\n<p>Reach and impressions are key metrics for brand awareness. But on their own, they don\u2019t tell you whether your brand is winning or just making noise in the CPG space.<\/p>\n<p>Looking past <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-kpis\/\" target=\"_blank\" rel=\"noopener\">surface-level metrics<\/a> can help you understand if your brand is standing out amongst your competitors, and how your audience is truly feeling about your products.<\/p>\n<p>That means tracking:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Share of Voice (SOV):<\/strong> To see how often your products show up in social conversations compared to competitors across key categories, campaigns, and seasonal moments.<\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">Brand sentiment<\/a>: <\/strong>Monitor sentiment in real time during launches, promotions, or recalls to spot quality concerns, packaging issues, or misinformation early, and respond before they escalate.<\/li>\n<li aria-level=\"1\"><strong>Customer satisfaction:<\/strong> Tools like Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/solutions\/consumer-service\/\" target=\"_blank\" rel=\"noopener\">Voice of Customer<\/a> offer out-of-the-box surveys to reveal how shoppers actually experience your products \u2014 from taste and texture to packaging and value \u2014 across the full lifecycle.<\/li>\n<li aria-level=\"1\"><strong>Ratings and reviews:<\/strong> Solutions such as Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/product\/online-customer-reviews\/\" target=\"_blank\" rel=\"noopener\">Ratings &amp; Reviews<\/a> capture verified product feedback at the point of purchase, helping CPG brands increase conversion by 30%, and surface recurring product insights that inform formulation, packaging, and merchandising decisions.<\/li>\n<\/ul>\n<p>Emplifi\u2019s competitor benchmarking and AI-powered sentiment analysis can help your team monitor brand health in real time, <a href=\"https:\/\/emplifi.io\/resources\/blog\/real-time-crisis-management\/\" target=\"_blank\" rel=\"noopener\">spot emerging risks early<\/a>, and understand how campaigns are landing across markets, all from one unified view.<\/p>\n<h3>How CPG brands can segment audiences for video marketing strategies<\/h3>\n<p>Video is the top medium for social posts right now with <a href=\"https:\/\/emplifi.io\/resources\/state-of-social-media-marketing-report-2026\/\" target=\"_blank\" rel=\"noopener\">73% of marketers<\/a> saying short-form video will dominate their content strategy in 2026.<\/p>\n<p>Standing out on the digital shelf means meeting each audience with video content that feels native to how they scroll, search, and decide.<\/p>\n<p>But rather than relying on demographic data that separates your audience simply by age or location, it can be helpful to dig deeper and segment by platform behavior, purchase triggers, and content preferences for a more personalized experience.<\/p>\n<p>For instance:<\/p>\n<ul>\n<li aria-level=\"1\">Household decision-makers on Facebook and Instagram may be more likely to engage most with practical, utility-led videos like quick recipes or family routines that reinforce repeat purchase, such as this short video from Barilla Pasta:<\/li>\n<\/ul>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DUS3txEDEzY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DUS3txEDEzY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Barilla (@barilla)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">Health-conscious millennials may respond strongly to lifestyle-driven video on Instagram and Pinterest, where education, ingredients, and everyday wellness moments feel authentic, like this Reel from Alpro:<\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DUXZBhrDtN0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DUXZBhrDtN0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DUXZBhrDtN0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Alpro (@alpro)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/emplifi.io\/resources\/generational-differences-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">31% of Gen Z consumers<\/span><\/a><span style=\"font-weight: 400;\"> are most likely to purchase when humor is used. They expect to see creators, and culture-first storytelling on TikTok and Snapchat &#8211; content that blends into the feed, not ads that interrupt it, like this video from Tony\u2019s Chocolonely. <\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tonyschocolonely_us\/video\/7566740039795789077\" data-video-id=\"7566740039795789077\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@tonyschocolonely_us\" href=\"https:\/\/www.tiktok.com\/@tonyschocolonely_us?refer=embed\">@tonyschocolonely_us<\/a> oops.. guilty \ud83d\ude0c <a title=\"tonyschocolonely\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tonyschocolonely?refer=embed\">#tonyschocolonely<\/a> <a title=\"chocolatelover\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chocolatelover?refer=embed\">#chocolatelover<\/a> <a title=\"relatable\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relatable?refer=embed\">#relatable<\/a> <a title=\"wholefoods\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wholefoods?refer=embed\">#wholefoods<\/a> <a title=\"chocolate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chocolate?refer=embed\">#chocolate<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vanity Fair\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7527344711036619550?refer=embed\">\u266c original sound - Vanity Fair<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>The biggest challenge comes in <a href=\"https:\/\/emplifi.io\/resources\/blog\/video-marketing-success\/\" target=\"_blank\" rel=\"noopener\">managing these videos<\/a> and audiences at scale. Choosing social media software that can help you manage multiple pieces of content across multiple channels is key.<\/p>\n<p>Emplifi allows CPG teams to publish content simultaneously across platforms like Facebook, Instagram, and TikTok, while keeping analytics unified, so it\u2019s easy to see where you\u2019re having the most impact.<\/p>\n<p>With <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">Emplifi Publisher<\/a>, you can:<\/p>\n<ul>\n<li aria-level=\"1\">Publish platform-specific content in two minutes, with custom timing for each channel<\/li>\n<li aria-level=\"1\">Track sentiment and share of shelf across channels to understand audience behavior<\/li>\n<li aria-level=\"1\">Maintain brand consistency across multiple product lines with AI copywriting support<\/li>\n<\/ul>\n<h2>Edu-tainment and \u201chow-to\u201d work best for CPG brands on social media<\/h2>\n<p>In CPG, edu-tainment and utility beats polish. Consider content like:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Recipes and \u201chow-to\u201d videos:<\/strong> These show products in real use, answering practical questions like \u201cWhat can I make with this?\u201d or \u201cHow does it actually work?\u201d<\/li>\n<li aria-level=\"1\"><strong>Snack or product taste tests:<\/strong> Taste tests reduce hesitation by surfacing honest reactions, especially in comments, where viewers compare flavors and preferences.<\/li>\n<li aria-level=\"1\"><strong>Unboxings and first impressions:<\/strong> These videos replicate the in-store moment online, helping shoppers understand packaging, product quality, and perceived value.<\/li>\n<li aria-level=\"1\"><strong>Everyday \u201clife hack\u201d content:<\/strong> Utility-led clips position products as part of daily routines, not special occasions, reinforcing repeat purchase behaviour.<\/li>\n<\/ul>\n<p>For example, this TikTok video, with over 17,000 saves, shows creator Morgan Chomps trying all the Oreo muffins available at Walmart.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@morganchompz\/video\/7469098272838176046\" data-video-id=\"7469098272838176046\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@morganchompz\" href=\"https:\/\/www.tiktok.com\/@morganchompz?refer=embed\">@morganchompz<\/a> TRYING EVERY OREO ITEM IN WALMART\u2019S BAKERY! \ud83d\udda4\ud83e\udd5b what have you tried? @OREO <a title=\"oreo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/oreo?refer=embed\">#oreo<\/a> <a title=\"walmartfinds\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walmartfinds?refer=embed\">#walmartfinds<\/a> <a title=\"groceryhaul\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/groceryhaul?refer=embed\">#groceryhaul<\/a> <a title=\"newfood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newfood?refer=embed\">#newfood<\/a> <a title=\"dessert\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dessert?refer=embed\">#dessert<\/a> <a title=\"cookiesandcream\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cookiesandcream?refer=embed\">#cookiesandcream<\/a> <a title=\"oreocookies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/oreocookies?refer=embed\">#oreocookies<\/a> <a title=\"mousse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mousse?refer=embed\">#mousse<\/a> <a title=\"brownies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/brownies?refer=embed\">#brownies<\/a> <a title=\"browniebites\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/browniebites?refer=embed\">#browniebites<\/a> <a title=\"muffins\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/muffins?refer=embed\">#muffins<\/a> <a title=\"chocolate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chocolate?refer=embed\">#chocolate<\/a> <a title=\"walmarthaul\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walmarthaul?refer=embed\">#walmarthaul<\/a> <a title=\"cookies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cookies?refer=embed\">#cookies<\/a> <a title=\"oreos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/oreos?refer=embed\">#oreos<\/a> <a title=\"snack\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/snack?refer=embed\">#snack<\/a> <a title=\"snackreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/snackreview?refer=embed\">#snackreview<\/a> <a title=\"tastetest\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tastetest?refer=embed\">#tastetest<\/a> <a title=\"foodreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodreview?refer=embed\">#foodreview<\/a> <a title=\"morganchomps\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/morganchomps?refer=embed\">#morganchomps<\/a> <a target=\"_blank\" title=\"\u266c original sound - Morgan Chomps\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7469098354623007530?refer=embed\">\u266c original sound - Morgan Chomps<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">Partnering with <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencers<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/ugc-creators\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">User Generated Content (UGC) creators<\/span><\/a><span style=\"font-weight: 400;\"> to further your reach can be hugely beneficial, with consumers being <\/span><a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2.4x more likely to make a purchase<\/span><\/a><span style=\"font-weight: 400;\"> if they\u2019ve engaged with UGC.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/emplifi.io\/customers\/dmc-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DMC<\/span><\/a><span style=\"font-weight: 400;\">, creators of the finest needlework materials in the world, used Emplifi to bring UGC and influencer content to life across their website. Customers that interacted with their influencer content were <\/span><b>1.6x more likely to convert.<\/b><span style=\"font-weight: 400;\">\u00a0Overall, <\/span><span style=\"font-weight: 400;\">the team has witnessed a <\/span><b>119% increase in AOV (average order value)<\/b><span style=\"font-weight: 400;\"> and a <\/span><b>105% increase in conversions with Emplifi.<\/b><\/p>\n"},{"acf_fc_layout":"quote","quote":"User-generated content puts inspiration and instruction in the forefront. Emplifi also gives us an opportunity to gain perspective on trends. With Emplifi, we discover user-generated content that features designs we don't offer on site. It helps inform the team where people\u2019s interests are, what's driving sales, and what we can use as inspiration for our development strategies","quote_author":"Tiffany Medina","quote_author_description":"Consumer Marketing Manager"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Social media community and care for CPG brands: Your 24\/7 focus group<\/h2>\n<h3>Reputation management is non-negotiable<\/h3>\n<p>For CPG brands, social media can act as a public feedback loop. Product quality complaints, packaging issues, or safety concerns can surface in comments and DMs at any time, and a single unresolved post can escalate quickly across platforms.<\/p>\n<p>The <a href=\"https:\/\/emplifi.io\/resources\/the-social-maturity-journey-guide\/\" target=\"_blank\" rel=\"noopener\">top 5% of CPG brands<\/a> respond to nearly 90% of customer inquiries on platforms like Facebook, highlighting how crucial it is to stay on top of feedback.<\/p>\n<p>With Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/solutions\/social-media-customer-service\/\" target=\"_blank\" rel=\"noopener\">social customer care software<\/a>, brands can stay ahead of issues by:<\/p>\n<ul>\n<li aria-level=\"1\">Detecting negative sentiment spikes as they emerge<\/li>\n<li aria-level=\"1\">Instantly moving sensitive conversations from public threads into private DMs<\/li>\n<li aria-level=\"1\">Routing messages to the right team or agent for specialized responses<\/li>\n<\/ul>\n<p>This ensures customers feel heard quickly, while protecting brand trust at scale.<\/p>\n<h3>Crisis prevention through social listening<\/h3>\n<p>Reputational risks can build quietly across comments, reviews, and mentions long before they snowball into a bigger crisis.<\/p>\n<p>AI-driven <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> helps CPG teams spot early warning signs, such as:<\/p>\n<ul>\n<li aria-level=\"1\">Repeated complaints about a specific product<\/li>\n<li aria-level=\"1\">Confusion around packaging, ingredients, or instructions<\/li>\n<li aria-level=\"1\">Misinformation or misleading claims gaining traction<\/li>\n<\/ul>\n<p>By surfacing patterns early, you can act fast to clarify messaging, escalate internally, or adjust communications before a small issue becomes a public crisis.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Driving commerce for CPG brands: From scroll to sale<\/h2>\n<p>Platforms like <a href=\"https:\/\/emplifi.io\/resources\/blog\/tiktok-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">TikTok Shop<\/a> and Instagram Shopping are collapsing the funnel, making it much easier for consumers to shop as they scroll.<\/p>\n<p>Lean into formats that make buying feel natural, not forced, including:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Shoppable recipes that<\/strong> link ingredients directly to purchase<\/li>\n<li aria-level=\"1\"><strong>Link-in-bio product collections<\/strong> that mirror how consumers browse in-store<\/li>\n<li aria-level=\"1\"><strong>Retail-linked campaigns<\/strong> such as \u201cAvailable now at Target\u201d or \u201cFind us at Walmart\u201d<\/li>\n<\/ul>\n<p>Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/solutions\/social-commerce\/\" target=\"_blank\" rel=\"noopener\">social commerce tools<\/a> help brands connect content to conversion seamlessly, turning everyday posts into measurable revenue drivers, without adding friction to the customer journey. Embedding genuine<a href=\"https:\/\/emplifi.io\/product\/online-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"> ratings and reviews<\/a> via Emplifi, for example, can double your conversion rate, and build trust with your customers.<\/p>\n<h3>How CPG can support retail partners without competing<\/h3>\n<p>Although it may seem that social media has completely replaced brick and mortar shops, it can actually help to amplify them. The strongest CPG strategies use social media to support retail partners and drive demand where products are actually sold.<\/p>\n<p>With the right setup, brands can:<\/p>\n<ul>\n<li aria-level=\"1\">Drive in-store foot traffic through geo-targeted social campaigns<\/li>\n<li aria-level=\"1\">Align content with retailer promotions, launches, and seasonal moments<\/li>\n<li aria-level=\"1\">Measure lift and engagement around key retail activations<\/li>\n<\/ul>\n<p>Connecting social performance with retail outcomes helps your team to prove the value of social beyond engagement, showing how it influences real-world sales and strengthens partner relationships.<\/p>\n<h2>Measurement &amp; AI optimization<\/h2>\n<h3>CPG-specific KPIs that matter<\/h3>\n<p>For CPG brands, success on social media is about understanding why people buy, hesitate, or switch brands. You should track KPIs that reflect real commercial and brand impact, including:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Intent-to-buy mentions<\/strong> across comments, DMs, and reviews<\/li>\n<li aria-level=\"1\"><strong>Coupon redemptions<\/strong> driven by social, linking engagement to purchase behavior<\/li>\n<li aria-level=\"1\"><strong>Influencer ROI and Earned Media Value (EMV) <\/strong>to identify which partnerships actually convert<\/li>\n<li aria-level=\"1\"><strong>Sentiment shifts<\/strong> during launches, promotions, or recalls, where perception can change quickly<\/li>\n<\/ul>\n<p>Because Emplifi unifies <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\" target=\"_blank\" rel=\"noopener\">engagement<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">listening<\/a>, and <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a>, your team can monitor these signals in real time, without stitching together data from multiple tools.<\/p>\n<h2>Future trends shaping CPG social media strategy<\/h2>\n<p>There are a couple of trends on the horizon for CPG social media, including:<\/p>\n<ul>\n<li aria-level=\"1\">Sustainability transparency: Consumers expect receipts, not empty promises. Social storytelling around sustainable sourcing, packaging, and ethics will become even more vital.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">AI-assisted creative variations: Using AI to create variations of your content can serve different visuals, messages, and formats to different audiences, without multiplying effort.<\/li>\n<\/ul>\n<h2>Final thoughts: Is your brand winning the digital shelf?<\/h2>\n<p>For CPG brands, a solid social media strategy must focus on discovery, reputation management, customer insight, and commerce, all at once.<\/p>\n<p>By unifying <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">analytics<\/a>, <a href=\"https:\/\/emplifi.io\/solutions\/social-commerce\/\" target=\"_blank\" rel=\"noopener\">commerce<\/a>, and <a href=\"https:\/\/emplifi.io\/solutions\/social-media-customer-service\/\" target=\"_blank\" rel=\"noopener\">care<\/a>, Emplifi gives CPG leaders the command center they need to:<\/p>\n<ul>\n<li aria-level=\"1\">Manage a high-volume of content across multiple platforms<\/li>\n<li aria-level=\"1\">Protect brand trust in real time with pre-approved messaging<\/li>\n<li aria-level=\"1\">Leverage UGC and influencer content to build trust with their audience.<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/emplifi.io\/product-tours\/\" target=\"_blank\" rel=\"noopener\">Take a virtual demo<\/a> to see how Emplifi could help your CPG brand build a social media presence to rival your competitors. <\/strong><\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"How to create a social media marketing strategy for CPG brands: Winning the digital shelf","hero_hide_subhead":false,"hero_button":{"title":"Take a product tour","url":"https:\/\/emplifi.io\/product-tours\/master-the-three-pillars-of-social-success-listening-community-and-care\/","target":"_blank"},"left_sidebar_add_cta":true,"sidebar_left_featured_resource":3419,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"How can CPG brands measure social ROI when selling through retailers?","content":"<p><span style=\"font-weight: 400;\">Direct checkout isn\u2019t always the goal for CPG brands, so ROI measurement needs to look beyond last-click attribution. High-performing teams track intent-to-buy signals, <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sentiment shifts<\/span><\/a><span style=\"font-weight: 400;\">, coupon redemptions, and traffic spikes around key campaigns or retail moments. By connecting these signals with campaign timing and content performance, brands can demonstrate how social influences purchase decisions, even when the final sale happens elsewhere.<\/span><\/p>\n"},{"title":"What\u2019s the best way to handle a product recall on social media?","content":"<p><span style=\"font-weight: 400;\">Speed and consistency are critical. Brands should centralize messaging, monitor sentiment in real time, and move sensitive conversations out of public comments and into private DMs as quickly as possible. Using a <\/span><a href=\"https:\/\/emplifi.io\/solutions\/social-media-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unified inbox and pre-approved responses<\/span><\/a><span style=\"font-weight: 400;\"> helps teams respond confidently, avoid misinformation, and protect trust while the issue is being resolved.<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"title":"How can legacy FMCG brands appeal to Gen Z on TikTok?","content":"<p><span style=\"font-weight: 400;\">Gen Z responds to authenticity, humor, and creator-led storytelling, not polished, ad-style content. Successful FMCG brands lean into trends, cultural moments, and <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UGC<\/span><\/a><span style=\"font-weight: 400;\"> that feels native to the feed. Treat TikTok as a place to participate in culture and conversation, rather than simply broadcasting brand messages.<\/span><\/p>\n"},{"title":"What\u2019s the difference between influencer marketing and UGC for CPG?","content":"<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is often used to drive reach and awareness at scale, particularly during launches. <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">User-generated content<\/span><\/a><span style=\"font-weight: 400;\">, on the other hand, builds trust by showing real people using real products in everyday situations. The most effective CPG strategies combine both, using influencers to spark discovery and UGC to drive credibility and conversion.<\/span><\/p>\n"},{"title":"How do brands manage social media across multiple sub-brands?","content":"<p><span style=\"font-weight: 400;\">Managing multiple product lines and regions requires centralized governance with local flexibility. Brands need <\/span><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shared analytics<\/span><\/a><span style=\"font-weight: 400;\">, consistent workflows, and brand-safe approvals, without slowing teams down. A unified platform makes it easier to maintain consistency, spot performance differences across sub-brands, and scale content without creating operational chaos.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":15855,"left_sidebar_cta_headline":"See how leading CPG brands use social listening, community management, and care to turn conversations into loyalty.","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Take a product tour","url":"https:\/\/emplifi.io\/product-tours\/master-the-three-pillars-of-social-success-listening-community-and-care\/?utm_source=emplifi&utm_medium=organic-search&utm_campaign=blog-article-cta&utm_term=global&utm_content=product-tour","target":"_blank"},"hero_image":{"ID":20620,"id":20620,"title":"EMP1042-Blog How to create a SM Strategy for CPG Brands Feature 1","filename":"EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1.png","filesize":1247854,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1.png","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy-for-cpg\/emp1042-blog-how-to-create-a-sm-strategy-for-cpg-brands-feature-1\/","alt":"Image showing boxes for CPG brands","author":"45","description":"","caption":"","name":"emp1042-blog-how-to-create-a-sm-strategy-for-cpg-brands-feature-1","status":"inherit","uploaded_to":20619,"date":"2026-02-10 11:12:48","modified":"2026-02-10 11:13:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/02\/EMP1042-Blog-How-to-create-a-SM-Strategy-for-CPG-Brands-Feature-1-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"left_sidebar_type":"sticky"},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/20619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"up":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/20620"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=20619"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=20619"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=20619"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=20619"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=20619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}