{"id":19860,"date":"2026-02-27T00:00:11","date_gmt":"2026-02-27T00:00:11","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=19860"},"modified":"2026-02-27T13:38:54","modified_gmt":"2026-02-27T13:38:54","slug":"social-media-updates","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/social-media-updates\/","title":{"rendered":"Blog: Social media updates for 2026: What you need to know"},"content":{"rendered":"","protected":false},"featured_media":19876,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[51],"resource_types_tax":[48],"resource_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-19860","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-social-media-management","resource_types_tax-blogs"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"As we move into 2026, platforms continue evolving with new features, policy shifts, and tech improvements that affect users, creators, and brands alike. Here\u2019s what you need to know to power your social media strategy and stay in the know.","hero_headline":"Social media updates for 2026: What you need to know","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">Welcome to your monthly social media updates roundup!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we move into 2026, platforms continue evolving with new features, policy shifts, and tech improvements that affect users, creators, and brands alike. Here\u2019s what you need to know to power your social media strategy and stay in the know.<\/span><\/p>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>March 2026<\/h2>\n<h3>X plans to combat AI-generated content while promoting Grok<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Update:<\/strong> X\u2019s leadership shared plans to <\/span><i><span style=\"font-weight: 400;\">strengthen policies and systems to limit harmful AI-generated content<\/span><\/i><span style=\"font-weight: 400;\"> on the platform, while continuing to develop and integrate its AI assistant <\/span><strong>Grok<\/strong><span style=\"font-weight: 400;\"> across the experience. This includes clearer moderation frameworks and efforts to balance safety with AI utility.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> As AI tools become more integrated into social platforms, refining how generated content is governed is critical for brand safety, community trust, and compliance, especially for social teams navigating AI-driven content strategies.<\/span><\/p>\n<p><strong>Source:<\/strong><a href=\"https:\/\/x.com\/nikitabier\/status\/2025712861650305512\"> <span style=\"font-weight: 400;\">X &#8211; Nikita Bier announcement<\/span><\/a><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">People come X to get a pulse on humanity. Because of that, the platform must make every effort to resist anything that misrepresents or adulterates that pulse.<br><br>There is nothing more unsettling than expecting you\u2019re reading the words of a human -- only to find it was a machine,\u2026<\/p>&mdash; Nikita Bier (@nikitabier) <a href=\"https:\/\/twitter.com\/nikitabier\/status\/2025712861650305512?ref_src=twsrc%5Etfw\">February 22, 2026<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Instagram emphasizes Reels in new design update<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> Instagram introduced a <\/span><i><span style=\"font-weight: 400;\">new design that places greater emphasis on Reels<\/span><\/i><span style=\"font-weight: 400;\">, including updated navigation that opens more directly into short-form video content while still providing feed filtering options for <\/span><i><span style=\"font-weight: 400;\">Following<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Latest<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">Saved<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> This shift underscores Instagram\u2019s ongoing prioritization of short-form video, meaning Reels performance and creative optimization should be central to content strategies this quarter.<\/span><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-emphasizes-reels-in-new-design-update\/812912\/\"><span style=\"font-weight: 400;\">Social Media Today<\/span><\/a><\/p>\n<h3>Emplifi releases 2026 Social Media Benchmarks Report<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> Emplifi published its <\/span><a href=\"https:\/\/emplifi.io\/resources\/social-media-benchmark-report\/\"><b>2026 Social Media Benchmarks Report<\/b><\/a><span style=\"font-weight: 400;\">, analyzing performance data from thousands of global brand accounts. The report found that <\/span><strong>TikTok led audience growth (200% YoY median follower increase)<\/strong><span style=\"font-weight: 400;\"> and delivered the highest engagement rates, generating more than twice the median interactions of Instagram and significantly outperforming Facebook. Instagram Reels and Carousels continued to outperform static image posts, while LinkedIn and Facebook Live showed steady engagement gains.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> The benchmarks provide data-driven guidance for social media managers planning content and media investments, reinforcing the importance of short-form video, platform-specific strategies, and aligning spend with engagement trends.<\/span><\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/emplifi.io\/resources\/social-media-benchmark-report\/\"><span style=\"font-weight: 400;\">Emplifi 2026 Social Media Benchmark Report\u00a0<\/span><\/a><\/p>\n<h3>LinkedIn shares insights into evolving professional AI usage<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> LinkedIn published <\/span><strong>AI trends for B2B marketers in 2026<\/strong><span style=\"font-weight: 400;\">, reporting that AI tools are now used weekly by most marketing teams, with opportunities for deeper strategic impact through segmentation, predictive audiences, and AI-assisted creativity.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> Understanding AI adoption trends and capabilities on LinkedIn helps social media managers refine professional content strategies and better leverage LinkedIn\u2019s AI-enhanced targeting and insight tools for audience discovery and campaign performance.<\/span><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/big-insight-ai-b2b-marketing-skills-data-creativity\"><span style=\"font-weight: 400;\">LinkedIn Business Marketing Blog<\/span><\/a><\/p>\n<h3>Meta updates Graph API and Marketing API (v25.0) for metrics &amp; developer tools<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> Meta rolled out <\/span><strong>Graph API v25.0 and Marketing API v25.0<\/strong><span style=\"font-weight: 400;\">, introducing new measurement standards like the <\/span><i><span style=\"font-weight: 400;\">Page Viewer metric<\/span><\/i><span style=\"font-weight: 400;\"> (replacing legacy reach metrics by mid-2026), updates to error reporting, and requirements for webhook certificate updates, along with deprecation of older metrics and campaign types.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> For social media teams using analytics dashboards, reporting tools, or automated workflows via Meta\u2019s APIs, these changes affect how reach and performance are measured and should drive planning for measurement migration and dashboard updates.<\/span><\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2026\/02\/18\/introducing-graph-api-v25-and-marketing-api-v25\/\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><\/p>\n<h3>TikTok Shop introduces bulk editing and category-level improvements<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21734 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting.webp\" alt=\"\" width=\"1200\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting.webp 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-300x176.webp 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-1024x602.webp 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-768x451.webp 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-24x14.webp 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-36x21.webp 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-March-Supporting-48x28.webp 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> TikTok Shop continues enhancing the commerce experience with efficiency tools like <\/span><strong>bulk product editing and category templates<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> enabling sellers and brand partners to <\/span><i><span style=\"font-weight: 400;\">update product catalogs and classifications at scale<\/span><\/i><span style=\"font-weight: 400;\"> more efficiently.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> Savvy social media managers working with commerce can streamline product catalog workflows, reduce manual admin time, and improve product discovery, aligning TikTok Shop operations with social selling content plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><strong>Source:<\/strong> <a href=\"https:\/\/seller-uk.tiktok.com\/university\/essay?btm_pre_unit_params=%7B%22outreach_task_id%22%3A%225531444093207%22%2C%22outreach_channel_type%22%3A3%2C%22outreach_message_category_type%22%3A3020000%2C%22outreach_message_mapping_id%22%3A%224a3a1761-4d9f-4911-acf2-793c13c7aaac%22%7D&amp;course_type=1&amp;from=search&amp;identity=1&amp;knowledge_id=3192591462074134&amp;role=1\"><span style=\"font-weight: 400;\">TikTok Shop Academy\u00a0<\/span><\/a><\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>February 2026<\/h2>\n<h3>Meta tests new premium AI feature subscriptions (Instagram, Facebook, WhatsApp)<\/h3>\n<p><strong>Update:<\/strong> Meta announced that it\u2019s testing premium subscription plans across Instagram, Facebook, and WhatsApp that will offer expanded AI-powered tools and enhanced features beyond what free accounts get, including creative and productivity enhancements.<\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> Moving AI capabilities behind paid plans signals an evolving monetization strategy for social platforms, where advanced features might no longer be fully free, potentially impacting how creators, brands, and everyday users adopt AI tools.<\/span><\/p>\n<p>Source: <a href=\"https:\/\/www.theverge.com\/news\/868439\/meta-premium-subscription-ai-facebook-instagram-whatsapp\"><span style=\"font-weight: 400;\">The Verge<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>Instagram expands \u201cYour Algorithm\u201d controls &amp; manual topic tuning<\/h3>\n<p><strong>Update:<\/strong> Instagram rolled out its \u201cYour Algorithm\u201d controls globally to English-speaking users, letting people manually fine-tune what appears in their Reels and feed based on interests and topic preferences.<\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> Giving users more control over algorithmic recommendations reflects a broader trend of platforms responding to demands for personalization and transparency, helping users see more of what matters to them.<\/span><\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"text-post-media\" data-text-post-permalink=\"https:\/\/www.threads.com\/@mosseri\/post\/DTdelJPj3yC\" data-text-post-version=\"0\" id=\"ig-tp-DTdelJPj3yC\" style=\" background:#FFF; border-width: 1px; border-style: solid; border-color: #00000026; border-radius: 16px; max-width:650px; margin: 1px; min-width:270px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <a href=\"https:\/\/www.threads.com\/@mosseri\/post\/DTdelJPj3yC\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; font-family: -apple-system, BlinkMacSystemFont, sans-serif;\" target=\"_blank\"> <div style=\" padding: 40px; display: flex; flex-direction: column; align-items: center;\"><div style=\" display:block; height:32px; width:32px; padding-bottom:20px;\"> <svg aria-label=\"Threads\" height=\"32px\" role=\"img\" viewBox=\"0 0 192 192\" width=\"32px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M141.537 88.9883C140.71 88.5919 139.87 88.2104 139.019 87.8451C137.537 60.5382 122.616 44.905 97.5619 44.745C97.4484 44.7443 97.3355 44.7443 97.222 44.7443C82.2364 44.7443 69.7731 51.1409 62.102 62.7807L75.881 72.2328C81.6116 63.5383 90.6052 61.6848 97.2286 61.6848C97.3051 61.6848 97.3819 61.6848 97.4576 61.6855C105.707 61.7381 111.932 64.1366 115.961 68.814C118.893 72.2193 120.854 76.925 121.825 82.8638C114.511 81.6207 106.601 81.2385 98.145 81.7233C74.3247 83.0954 59.0111 96.9879 60.0396 116.292C60.5615 126.084 65.4397 134.508 73.775 140.011C80.8224 144.663 89.899 146.938 99.3323 146.423C111.79 145.74 121.563 140.987 128.381 132.296C133.559 125.696 136.834 117.143 138.28 106.366C144.217 109.949 148.617 114.664 151.047 120.332C155.179 129.967 155.42 145.8 142.501 158.708C131.182 170.016 117.576 174.908 97.0135 175.059C74.2042 174.89 56.9538 167.575 45.7381 153.317C35.2355 139.966 29.8077 120.682 29.6052 96C29.8077 71.3178 35.2355 52.0336 45.7381 38.6827C56.9538 24.4249 74.2039 17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z\" \/><\/svg><\/div><div style=\" font-size: 15px; line-height: 21px; color: #000000; font-weight: 600; \"> View on Threads<\/div><\/div><\/a><\/blockquote>\r\n<script async src=\"https:\/\/www.threads.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">Source: <a href=\"https:\/\/www.threads.com\/@mosseri\/post\/DTdelJPj3yC\">Adam Mosseri via Threads\u00a0<\/a><\/span><\/p>\n<h3>LinkedIn adds AI-powered conversational search<\/h3>\n<p><strong>Update:<\/strong> LinkedIn launched AI-powered conversational search, allowing users (initially Premium members in the U.S.) to use natural language phrases like \u201cfind experts in regulatory tech in Berlin\u201d to find people, posts, and pages without relying on traditional filters.<\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> This significantly modernizes professional discovery and networking, shifting a core function from rigid filters to intuitive language, and hints at how AI is reshaping search across social platforms.<\/span><\/p>\n<p><strong>Note:<\/strong><span style=\"font-weight: 400;\"> The rollout may still be phased by region and subscription tier.<\/span><\/p>\n<p>Source: <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-ai-powered-conversational-search\/805511\"><span style=\"font-weight: 400;\">Social Media Today\u00a0<\/span><\/a><\/p>\n<h3>TikTok updates U.S. privacy policy following corporate restructuring<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> TikTok introduced an updated U.S. privacy policy following the creation of its new U.S.-based corporate entity. The changes clarify how TikTok collects and uses certain types of data, including location information (when enabled by users) and interactions with AI-powered features, as part of broader efforts to align with regulatory expectations and improve transparency.<\/span><\/p>\n<p><strong>Why it matters:<\/strong><span style=\"font-weight: 400;\"> As platforms evolve their AI capabilities and operate under increasing regulatory scrutiny, clearer disclosures around data use help set expectations for users, partners, and advertisers, while supporting TikTok\u2019s continued operation and growth in the U.S. market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.wired.com\/story\/tiktok-new-privacy-policy\/\"><span style=\"font-weight: 400;\">Wired<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>Pinterest launches built-in Media Planner to simplify campaign planning<\/h3>\n<p><strong>Update:<\/strong><span style=\"font-weight: 400;\"> Pinterest introduced a new <\/span>Media Planner tool directly within its Ads Manager<span style=\"font-weight: 400;\">, designed to streamline the creation and modelling of brand awareness and consideration campaigns. The tool lets advertisers <\/span>explore audiences, estimate key metrics (like impressions, reach, CPM, clicks, and CPC), and model different budget and scenario outcomes<span style=\"font-weight: 400;\"> \u2014 all without needing external tools or spreadsheets. Planners can also save and share campaign plans with collaborators.<\/span><\/p>\n<p><strong>Why it matters:<\/strong> This gives advertisers and brands a more centralized and intuitive way to plan and forecast their Pinterest campaigns, improving efficiency and strategic oversight. By consolidating audience insights, budget projections, and scenario modelling into one place, Media Planner helps teams make better-informed decisions and optimize spend, which is especially valuable as Pinterest expands its advertising ecosystem.<\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/business.pinterest.com\/en-au\/blog\/campaign-planning-just-got-easier-with-media-planner\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>January 2026<\/h2>\n<h3>Instagram on authentic vs AI content<\/h3>\n<p><strong>Update:<\/strong> Instagram CEO Adam Mosseri shared on Threads that as AI-generated content becomes more realistic and widespread, the platform may need to rethink how it handles trust and authenticity, potentially <i>labeling real human content<\/i> and using signals beyond simple AI tags to help users know what\u2019s genuine.<\/p>\n<p><strong>Why it matters: <\/strong>This highlights how social platforms are preparing for an era where distinguishing real from synthetic media becomes increasingly difficult and could change how content is surfaced and trusted.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19866 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2.png\" alt=\"\" width=\"1200\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-300x176.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-1024x602.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-768x451.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-24x14.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-36x21.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-2-48x28.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.theverge.com\/news\/852124\/adam-mosseri-ai-images-video-instagram\"><span style=\"font-weight: 400;\">The Verge<\/span><\/a><\/p>\n<h3>LinkedIn \u2013 AI search enhancements<\/h3>\n<p><strong>Update:<\/strong> LinkedIn <i>has launched AI-powered conversational search functionality<\/i> that lets users type natural language search queries like \u201cfind people with these skills\/role combinations.\u201d<\/p>\n<p>LinkedIn\u2019s Senior Director of Product Management confirmed the AI search experience rolling out to Premium users in the U.S., with broader rollout expected soon.<a href=\"https:\/\/www.techradar.com\/pro\/linkedin-is-making-it-easier-to-search-for-people-with-ai?utm_source=chatgpt.com\">\u00a0<\/a><\/p>\n<p><strong>Why it matters: <\/strong>LinkedIn is enhancing how professional discovery works using conversational language, a shift toward AI-driven networking and search.<\/p>\n<p><i>Note: LinkedIn has not posted a formal press release URL of this announcement in its official newsroom at the time of this writing. The reporting above is from tech news sources with verified quotes from LinkedIn leadership.<\/i><\/p>\n<p>Source: <a href=\"https:\/\/www.techradar.com\/pro\/linkedin-is-making-it-easier-to-search-for-people-with-ai\">TechRadar<\/a><\/p>\n<h3>Meta tests charges for Business Pages posting links<\/h3>\n<p><strong>Update:<\/strong> Meta is testing limits on how often business Pages and professional accounts can post external links on Facebook. Some non-Meta Verified accounts are reportedly restricted to just two link posts per month unless they subscribe to Meta Verified.<\/p>\n<p><strong>Why it matters: <\/strong>This signals a potential shift toward monetizing organic link distribution, which could significantly impact brands that rely on Facebook for referral traffic.<\/p>\n<p><i>Note: Meta has confirmed this is a limited test affecting a small group of accounts, and no formal rollout timeline has been announced.<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19871 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1.png\" alt=\"\" width=\"1200\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-300x176.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-1024x602.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-768x451.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-24x14.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-36x21.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2026\/01\/EMP1001-Blog-Prospect-NL-January-Supporting-1-48x28.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-considering-charging-business-pages-to-post-links\/808099\/\"><span style=\"font-weight: 400;\">Social Media Today <\/span><\/a><\/p>\n<h3>France\u2019s proposed social media age restrictions<\/h3>\n<p><strong>Update:<\/strong> France\u2019s government presented a bill proposing a ban on social media access for children under age 15, expected to be debated in early 2026. This is a legal\/regulatory development affecting platforms like Instagram, TikTok, Snapchat, and others.<\/p>\n<p><strong>Why it matters:<\/strong> While not an announcement from the platforms themselves, this is a significant regulatory development that platforms will need to implement and respond to in 2026.<\/p>\n<p>Source: <a href=\"https:\/\/www.lemonde.fr\/en\/pixels\/article\/2026\/01\/02\/ban-on-social-media-for-under-15s-what-we-know-about-the-government-s-plan_6749022_13.html\">Le Monde<\/a><\/p>\n<h3>TikTok takes more action to protect shoppers from fraud<\/h3>\n<p><strong>Update:<\/strong> TikTok is stepping up enforcement to protect its in-app shoppers, expanding its Intellectual Property Removal Request reporting, ramping up proactive takedowns, and removing millions of pieces of content tied to counterfeit or fraudulent goods as part of broader marketplace safety efforts.<\/p>\n<p><strong>Why it matters:<\/strong> Enhanced safety measures help build trust in TikTok Shop, improve the shopping experience, and support continued growth of social commerce on the platform.<\/p>\n<p>Source: <a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-takes-more-action-to-protect-shoppers-from-fraud\/808690\/\">Social Media Today<\/a><\/p>\n<p><strong><i>Stay tuned for more updates next month. If you\u2019re not already subscribed and want these updates delivered straight to your inbox, be sure to subscribe below.<\/i><\/strong><\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":52,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"Social media updates for 2026: What you need to 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