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From rainy commutes to muddy parks, the brand\u2019s 100% waterproof shoes were created for everyday life, and their customers had plenty to say about how they performed.<\/p>\n<p>Instead of leaning on paid media, Vessi grew through community. Every comment, question, and request became part of the brand\u2019s story. But with only a two-person social team, keeping up with fast-moving conversations across TikTok, Instagram, and Facebook was a challenge. What mattered most? Which issues were urgent, which ideas were trends, and which voices needed to be heard?<\/p>\n<p>With Emplifi, Vessi found a way to transform that constant stream of chatter into clarity. Listening tools, tags, and streamlined workflows turned overwhelming volume into insight, cutting management time in half, guiding smarter content, and giving customers a direct role in shaping the brand.<\/p>\n<h2>A growing Community with no clear map<\/h2>\n<p>For a two-person team, the nonstop flow of conversation was both a gift and a challenge. Native platform analytics offered little more than surface numbers. It was hard to know what mattered most, what needed a same-day response, what could wait, and which themes were building into patterns. Entire days disappeared answering DMs, leaving little time to plan content or track strategy.<\/p>\n<p>The insights were there, but without sharper tools, they stayed buried in the noise.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Before Emplifi, we were going into things blind. The analytics in native apps were so limiting. We couldn\u2019t see volume, themes, or what really needed attention","quote_author":"Alexandra Olaizola","quote_author_description":"Social Media Coordinator at Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Turning noise into strategy<\/h2>\n<p>With Emplifi, Vessi\u2019s team finally gained visibility and control. Listening queries surfaced pain points like \u201cwet socks\u201d in real time, while tags transformed endless comments into trackable themes, from size requests to product praise. Shared notes and saved replies captured years of customer knowledge, making collaboration seamless and responses faster.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vessi\/video\/7413811389657107717\" data-video-id=\"7413811389657107717\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@vessi\" href=\"https:\/\/www.tiktok.com\/@vessi?refer=embed\">@vessi<\/a> Had to educate the team before we pop-up at the Eaton Centre sept 20 <a title=\"toronto\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toronto?refer=embed\">#toronto<\/a> <a title=\"eatoncentre\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eatoncentre?refer=embed\">#eatoncentre<\/a> <a title=\"popupshop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/popupshop?refer=embed\">#popupshop<\/a> <a title=\"waterproofshoes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/waterproofshoes?refer=embed\">#waterproofshoes<\/a> <a target=\"_blank\" title=\"\u266c original sound - Vessi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7413811426413038342?refer=embed\">\u266c original sound - Vessi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Emplifi\u2019s unified <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\">social media analytics<\/a> gave the team a compass. Instead of shallow native stats, they could now see which posts drove conversation, when to pivot content, and how they compared against competitors. A 90-day searchable archive of comments gave them instant proof for leadership and product feedback.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Emplifi has really helped us filter urgent things so we can respond when it matters, and the reporting capabilities are just chef\u2019s kiss. The insights don\u2019t just shape our strategy, they help us actually understand our customers.","quote_author":"Taylor Knight","quote_author_description":"Social Media Manager at Vessi"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Efficiency, engagement, and a community that talks back<\/h2>\n<p>The difference showed up quickly. Community management time was cut in half, giving the team back hours each day to focus on content that fuels growth. Instead of chasing messages, they now build campaigns with confidence, knowing which formats spark genuine conversation.<\/p>\n<p>A clear insight stood out: Vessi\u2019s audience prefers to comment, not just scroll past with a like. That depth of interaction sets them apart from bigger brands with broader reach but thinner engagement. Strategy now leans into posts that invite dialogue and participation.<\/p>\n<p>The tools also unlocked creativity. For April Fool\u2019s, Vessi spoofed customer requests for \u201cbarefoot shoes\u201d \u2014 backed by screenshots of real comments surfaced through Emplifi search. The joke landed precisely because it was rooted in authentic customer chatter.<\/p>\n<p>Operational wins added up too. Link-in-bio buttons now separate US and Canadian giveaway entries, keeping campaign data clean. Tags track product requests like half-sizes, giving product teams hard numbers instead of scattered anecdotes.<\/p>\n<p>\u201cIt feels like we know our customers way better now,\u201d said Taylor Knight, Social Media Manager at Vessi. \u201cEngaging with them feels like talking to a friend, not a faceless brand. 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