{"id":17196,"date":"2025-09-24T19:25:00","date_gmt":"2025-09-24T19:25:00","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?page_id=17196"},"modified":"2025-11-18T21:20:40","modified_gmt":"2025-11-18T21:20:40","slug":"social-media-industry-benchmarks","status":"publish","type":"page","link":"https:\/\/emplifi.io\/social-media-industry-benchmarks\/","title":{"rendered":"Industry Benchmarks Archive"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":18181,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/industry-benchmark-archive.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-17196","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"hero_subhead":"QUARTERLY REPORTS","hero_headline":"Turn insights into action with industry benchmarks for social media","hero_text":"","archive_subhead":"Browse Reports","archive_headline":"Discover social media insights and benchmarks from across your industry","archive_text":"","remove_gtm":false,"hero_featured_resources":[{"resource":18511},{"resource":17657}],"callout_gray_group":{"show_section":true,"subhead":"","headline":"Unlock your social media potential","text":"

Discover how your brand\u2019s social presence compares to industry peers and where you can drive measurable gains with a free social media assessment<\/strong>. Uncover the trends and metrics shaping your results.<\/p>\n","button_1":{"title":"Get a free assessment","url":"https:\/\/emplifi.io\/free-social-media-assessment\/","target":"_blank"},"button_2":null},"faqs_group":{"show_section":true,"section_subhead":"FAQs","section_headline":"Want to learn more about our industry benchmarks for social media?","section_text":"

Want a quick overview of what\u2019s inside the Social Media Industry Benchmarks report? These FAQs explain how the report is built, which industries and regions are covered, how often the data is refreshed, and why certain brands may or may not appear.<\/p>\n","faqs":[{"title":"What are the social media industry benchmark reports?","content":"

These reports provide a clear, data-backed view of how your social media performance stacks up against industry and regional peers. They’re built from aggregated insights across thousands of brands in the Emplifi platform, helping you quickly see what \u201cgood\u201d looks like and where you can improve.<\/span><\/p>\n

 <\/p>\n"},{"title":"Which industries and regions are included?","content":"

We cover a wide range of industries \u2014 retail, eCommerce, travel, finance, media, and many more \u2014 along with global and regional breakouts so you can benchmark against what\u2019s most relevant to you.<\/span><\/p>\n"},{"title":"How often are these benchmarks updated?","content":"

The benchmarks are refreshed each quarter to ensure you always have the latest trends and performance insights at your fingertips. We provide overall benchmarks based on an annual report<\/a> to help provide guidance for the coming here for social media managers and digital marketing teams.<\/span><\/p>\n"},{"title":"Why don\u2019t I see my company included in these reports?","content":"

Not every brand appears in every benchmark. Sometimes it\u2019s due to data eligibility, industry categorization, or privacy and sampling requirements. If you\u2019re unsure why your company isn\u2019t included \u2014 or want to explore how your performance compares \u2014 reach out to your Customer Success Manager<\/a>. They can walk you through your strategy and help you get the most accurate view.<\/p>\n"},{"title":"How can I use these benchmarks to improve my social media strategy?","content":"

Use the data to identify gaps, spot opportunities, and refine your content and channel mix. Whether you\u2019re focused on engagement, audience growth, or paid performance, these benchmarks help you understand where to optimize and where you\u2019re already leading.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":true,"additional_faq_sections":[{"section_subhead":"Methodology","section_headline":"How we calculates industry benchmarks for social media in these reports","section_text":"

Understanding how each benchmark is calculated helps you get the most accurate picture of your social media performance. Below, we break down the data sources, definitions, thresholds, and calculations behind the Emplifi industry benchmarks for social media.<\/p>\n","faqs":[{"title":"How does Emplifi define Reactions on Facebook?","content":"

Reactions include the total number of Like, Love, Haha, Wow, Sorry, and Anger responses on Facebook posts. Because Facebook does not provide a separate count for \u201cCare\u201d reactions, these are grouped under Likes in Emplifi\u2019s methodology.<\/p>\n"},{"title":"What counts as an Interaction on Facebook and Instagram?","content":"

Interactions on Facebook include all Reactions, Comments, and Shares. On Instagram, interactions are defined as the sum of Likes and Comments on posts published during the reporting period.<\/p>\n"},{"title":"What does \u201cMedian Interactions\u201d mean in the report?","content":"

Median post interactions represent the middle value when ranking a Page or Profile\u2019s posts by engagement for the month. This helps remove the influence of unusually high or low-performing posts and provides a more accurate benchmark.<\/p>\n"},{"title":"What are Relative Median Interactions?","content":"

Relative Median Interactions use the same calculation as Median Interactions, but the values are normalized as a ratio against the maximum interaction value for that period. This makes it easier to compare performance trends over time.<\/p>\n"},{"title":"How is Audience Size calculated?","content":"

Audience size reflects the median number of Page Fans or Profile Followers recorded at the end of the quarter for the selected region or industry.<\/p>\n"},{"title":"How are Posts counted in the benchmark?","content":"

Post volume represents the median number of total posts published during the quarter, aggregated at the Page or Profile level for the selected segment.<\/p>\n"},{"title":"How does Emplifi distinguish Organic posts from Paid (Promoted) posts?","content":"

Cost per Click (CPC), Cost per Mille (CPM), and Click-Through Rate (CTR) are based on median performance across available ad accounts. Because Facebook and Instagram have different ad placement positions, the report highlights the top five positions by relative spend for each platform.<\/p>\n"},{"title":"What does \u201cRelative Spend by Platform Position\u201d mean?","content":"

Relative spend shows how an advertiser\u2019s budget is distributed across different placement positions. Values are normalized as percentages so you can clearly see where brands are investing most heavily.<\/p>\n"},{"title":"How fresh is the data used in each quarterly report?","content":"

All data reflects the state of Emplifi\u2019s database at the beginning of the quarter following the analyzed period. The dataset is pulled once and not modified afterward, ensuring consistent quarterly snapshots.<\/p>\n"},{"title":"Why do some categories show broader regional data instead of my selected segment?","content":"

If a region-and-industry combination does not meet the minimum threshold of 50 Instagram profiles and 50 Facebook Pages, the report automatically expands to a broader geographic level so the data remains statistically reliable.<\/p>\n"},{"title":"Are there minimum data thresholds for certain charts?","content":"

Yes. Some visuals require additional volume to ensure accuracy \u2014 for example, interaction distribution charts require at least 300 profiles, and ads benchmarks require at least 200 active ad benchmarks from the selected region or industry.<\/p>\n"},{"title":"Can I trust the accuracy of the engagement and ads benchmarks?","content":"

Yes. Emplifi uses normalized, median-based calculations and platform-specific detection methods (including a high-accuracy paid-promotion classifier) to ensure consistent, stable benchmarks across regions and industries.<\/p>\n"}],"disclaimer_text":"

Extended glossary available on docs.emplifi.io<\/a>. All data (unless specified differently) is first normalized on Profile\/Page\/Channel.<\/p>\n"}]}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/pages\/17196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/comments?post=17196"}],"version-history":[{"count":0,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/pages\/17196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=17196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}