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It\u2019s been a game-changer for both our team and our brand perception.","quote_author":"","quote_author_description":"Direct Consumer Manager"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Enhanced efficiency, engagement, and cohesive brand management<\/h2>\n<p>Those efficiencies have also translated to the top manufacturer of baby and toddler products&#8217; consumer care teams, who not only collaborate closely with Platt\u2019s social media team but also use AI sentiment and Emplifi\u2019s platform intelligence engine to make sure messages are routed to the correct team.<\/p>\n<p>\u201cNow our team has one tool that they can log in to and answer most social media-related questions,\u201d the Direct Consumer Manager said. \u201cThat makes it so much easier for them to collaborate with our social media team and respond faster and more efficiently.\u201d<\/p>\n<p>For the Direct Consumer Manager, the results are clear. Not only has she seen increased efficiency, but she\u2019s also able to get a clear picture across digital, social, and care using Emplifi\u2019s unified analytics.<\/p>\n<p>\u201cI have visibility into all of these different areas,\u201d they said. \u201cBy looking at what content impacted data and what tactics were driving growth, we can take a step back, look at what we\u2019re doing, and make sure we\u2019re planning for the future.\u201d<\/p>\n<p>And those efficiencies have translated into real results. After implementing UGC, the brand saw not only a 1.6x increase in average order volume, but customers were twice as likely to purchase. 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