{"id":10622,"date":"2021-08-13T04:43:46","date_gmt":"2021-08-13T04:43:46","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/customers\/mercedes-benz-success\/"},"modified":"2025-03-04T20:49:18","modified_gmt":"2025-03-04T20:49:18","slug":"mercedes-benz-success","status":"publish","type":"customer_posts","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/","title":{"rendered":"Mercedes-Benz"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","customer_solutions_tax":[338],"customer_topics_tax":[339],"customer_industries_tax":[],"resource_visibility_tax":[],"class_list":["post-10622","customer_posts","type-customer_posts","status-publish","hentry","customer_solutions_tax-service-agenct-case-management-fr","customer_topics_tax-voice-of-the-customer-fr"],"acf":{"customer_card_logo":{"ID":9199,"id":9199,"title":"mercedesbenz_logo_color","filename":"mercedesbenz_logo_color.svg","filesize":23312,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_logo_color-2\/","alt":"mercedes benz logo","author":"46","description":"","caption":"","name":"mercedesbenz_logo_color-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:54","modified":"2025-02-19 18:25:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_color.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_logo_white":{"ID":9195,"id":9195,"title":"mercedesbenz_logo_white","filename":"mercedesbenz_logo_white.svg","filesize":22071,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_logo_white-2\/","alt":"mercedes benz logo","author":"46","description":"","caption":"","name":"mercedesbenz_logo_white-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:53","modified":"2025-02-19 18:25:01","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"customer_card_description":"Mercedes-Benz elevated the online experience for their website visitors using targeted insights and feedback collected using Emplifi VoC.","customer_card_subhead":"Case Study","customer_card_headline":"Mercedes-Benz puts customers in the driver\u2019s seat for site changes","customer_card_quote":"Within hours of having a hypothesis about a problem, we\u2019re able to identify the issue quickly and get the information into the right hands to fix the problem\u2014instead of taking much longer to form a focus group","customer_card_quote_author":"Craig Chaplick","customer_card_quote_author_title":"Supervisor of Digital Marketing and Customer Relationship Mgmt, Mercedes-Benz","customer_card_stats":false,"customer_card_button_text":"Read the full story","customer_card_cover_image":false,"hero_customer_group":{"image":{"ID":9187,"id":9187,"title":"mercedesbenz_hero","filename":"mercedesbenz_hero.webp","filesize":2485640,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_hero-2\/","alt":"mercedez benz car parked on a city street","author":"46","description":"","caption":"","name":"mercedesbenz_hero-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:51","modified":"2025-02-19 18:25:16","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"60","subhead":"Case study","headline":"Mercedes-Benz puts customers in the driver\u2019s seat for site changes","text":"<p>Mercedes-Benz elevated the online experience for their website visitors using targeted insights and feedback collected using Emplifi VoC.<\/p>\n","button_1":"","button_2":"","video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":9195,"id":9195,"title":"mercedesbenz_logo_white","filename":"mercedesbenz_logo_white.svg","filesize":22071,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_logo_white-2\/","alt":"mercedes benz logo","author":"46","description":"","caption":"","name":"mercedesbenz_logo_white-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:53","modified":"2025-02-19 18:25:01","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2025-08-15 14:19:23","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}},"customer_hero_clone":{"hero_customer_group":{"image":{"ID":9187,"id":9187,"title":"mercedesbenz_hero","filename":"mercedesbenz_hero.webp","filesize":2485640,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_hero-2\/","alt":"mercedez benz car parked on a city street","author":"46","description":"","caption":"","name":"mercedesbenz_hero-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:51","modified":"2025-02-19 18:25:16","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-300x169.webp","medium-width":300,"medium-height":169,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-768x432.webp","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-1024x576.webp","large-width":1024,"large-height":576,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-1536x864.webp","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","2048x2048-width":1920,"2048x2048-height":1080,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero.webp","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-24x14.webp","menu-24x24-width":24,"menu-24x24-height":14,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-36x20.webp","menu-36x36-width":36,"menu-36x36-height":20,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_hero-48x27.webp","menu-48x48-width":48,"menu-48x48-height":27}},"dark_image_overlay_percent":"60","subhead":"Case study","headline":"Mercedes-Benz puts customers in the driver\u2019s seat for site changes","text":"<p>Mercedes-Benz elevated the online experience for their website visitors using targeted insights and feedback collected using Emplifi VoC.<\/p>\n","button_1":"","button_2":"","video_modal_group":{"add_video":false,"button_text":"","video_type":"youtube","vimeo_embed":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/339430037?h=d982fc6177&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"logo_1":{"ID":9195,"id":9195,"title":"mercedesbenz_logo_white","filename":"mercedesbenz_logo_white.svg","filesize":22071,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/mercedes-benz-success\/mercedesbenz_logo_white-2\/","alt":"mercedes benz logo","author":"46","description":"","caption":"","name":"mercedesbenz_logo_white-2","status":"inherit","uploaded_to":10622,"date":"2025-02-19 18:24:53","modified":"2025-02-19 18:25:01","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1,"height":1,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","medium_large-width":768,"medium_large-height":1,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","1536x1536-width":1,"1536x1536-height":1,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","2048x2048-width":1,"2048x2048-height":1,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","fullscreen-width":1,"fullscreen-height":1,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-24x24-width":1,"menu-24x24-height":1,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-36x36-width":1,"menu-36x36-height":1,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2021\/08\/mercedesbenz_logo_white.svg","menu-48x48-width":1,"menu-48x48-height":1}},"logo_2":{"ID":4184,"id":4184,"title":"emplifi-logo-full-white","filename":"emplifi-logo-full-white.svg","filesize":4075,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","link":"https:\/\/emplifi.io\/fr\/customers\/salomon\/emplifi-logo-full-white-2\/","alt":"","author":"1","description":"","caption":"","name":"emplifi-logo-full-white-2","status":"inherit","uploaded_to":16481,"date":"2024-12-04 15:26:52","modified":"2025-08-15 14:19:23","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":220,"height":49,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","thumbnail-width":150,"thumbnail-height":33,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium-width":300,"medium-height":67,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","medium_large-width":768,"medium_large-height":171,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","large-width":1024,"large-height":228,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","1536x1536-width":220,"1536x1536-height":49,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","2048x2048-width":220,"2048x2048-height":49,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","fullscreen-width":220,"fullscreen-height":49,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-24x24-width":24,"menu-24x24-height":5,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-36x36-width":36,"menu-36x36-height":8,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2024\/10\/emplifi-logo-full-white.svg","menu-48x48-width":48,"menu-48x48-height":11}}}},"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"stats_clone":{"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false}},"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Pumping the brakes on tool redesign<\/h2>\n<p>Mercedes-Benz USA (MBUSA) offers drivers the most diverse line-up in the luxury segment with 14 models. After MBUSA launched a redesigned website full of rich media, it didn\u2019t take long for it to identify and fix glitches to ensure a positive shopping experience for its customers, the company says.<\/p>\n"},{"acf_fc_layout":"quote","quote":"We had just relaunched our web site, and we felt it was critical that we got it right","quote_author":"Eric Jillard","quote_author_description":"Manager of the Digital Marketing and Customer Relationship Management Department, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>The carmaker noticed soon after the relaunch, for example, that its build-your-own vehicle configurator was not as easy to use as site designers had expected. But before it directed its web developers to rebuild the build-your-own tool, it used Emplifi to determine exactly how site visitors were using the tool and get their feedback.<\/p>\n<p>Mercedes also uses Webmetrics Inc.\u2019s analytics technology to determine how these visitors clicked through the site before and after seeing the videos. But the analytics alone wouldn\u2019t provide as comprehensive an understanding of what visitors think of the Mercedes-Benz brand.<\/p>\n<h2>Customer insights drive same day solutions<\/h2>\n<p>Emplifi\u2019s unique intercept survey technology presents a pop-up window to randomly selected site visitors asking them to take a site usability survey; visitors who agree are presented with a survey window as they leave the site. Survey results, including ratings as well as comments by participating site visitors, are instantly available for review on a dashboard accessed through its SaaS portal.<\/p>\n<p>Focus groups are one way to gather this type of information, but Mercedes figured this approach would take too long. Instead, Emplifi enabled Mercedes to get the confirmation it needed and begin developing a fix the same day.<\/p>\n<p>Hatton was able to quickly run a report on the voice-of-customer data to show specific comments visitors had made about using the build-your-own tool, she says. She then passed that on to the web development team to update the tool\u2019s functionality.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Within hours of having a hypothesis about a problem, we\u2019re able to identify the issue quickly and get the information into the right hands to fix the problem\u2014instead of taking much longer to form a focus group.","quote_author":"Craig Chaplick","quote_author_description":"Supervisor of Digital Marketing and Customer Relationship Mgmt, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Improving the customer\u2019s on-site experience<\/h2>\n<p>Once developers addressed the problems with the configurator tool, Mercedes-Benz then was able to see through ongoing customer feedback that visitors were reporting an improved site experience.<\/p>\n<p>Mercedes has worked with Emplifi in other ways as well. When a competitor suffered a rash of negative publicity last year over news about drivers who experienced problems with car accelerators, Mercedes-Benz built on its own reputation for safety with a video series that highlighted the positive reports it had received from customers about their personal experiences with Mercedes-Benz vehicles.<\/p>\n<p>The carmaker then posted those videos on its web site and ran a TV ad that directed viewers to its site to view the videos. Mercedes then used Emplifi to survey the customer response to the videos. The luxury carmaker learned that the TV ad was an effective means of driving repeat visitors to MBUSA.com, and that those who viewed the videos on MBUSA.com thought better of the car maker\u2019s brand compared to site visitors who did not watch the videos.<\/p>\n<h2>The takeaway<\/h2>\n<p>MBUSA manufactures luxury vehicles that offer comfort and high-end technology, and the carmaker wanted to ensure that users have a similar experience when visiting their website. MBUSA worked with Emplifi to engage customers for their feedback with responsive, secure, and accessible survey technology. By understanding the customers&rsquo; needs, expectations, and perceptions of their experience on MBUSA.com, Mercedes-Benz was able to make critical decisions to improve the site redesign.<\/p>\n<p>Do you need help understanding your customers\u2019 paint points? How can you boost customer satisfaction? If you\u2019d like to get customer feedback to help elevate experiences,\u00a0<a href=\"https:\/\/emplifi.io\/demo\/\">schedule a demo<\/a>\u00a0with an Emplifi expert today.<\/p>\n"}],"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Pumping the brakes on tool redesign<\/h2>\n<p>Mercedes-Benz USA (MBUSA) offers drivers the most diverse line-up in the luxury segment with 14 models. After MBUSA launched a redesigned website full of rich media, it didn\u2019t take long for it to identify and fix glitches to ensure a positive shopping experience for its customers, the company says.<\/p>\n"},{"acf_fc_layout":"quote","quote":"We had just relaunched our web site, and we felt it was critical that we got it right","quote_author":"Eric Jillard","quote_author_description":"Manager of the Digital Marketing and Customer Relationship Management Department, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>The carmaker noticed soon after the relaunch, for example, that its build-your-own vehicle configurator was not as easy to use as site designers had expected. But before it directed its web developers to rebuild the build-your-own tool, it used Emplifi to determine exactly how site visitors were using the tool and get their feedback.<\/p>\n<p>Mercedes also uses Webmetrics Inc.\u2019s analytics technology to determine how these visitors clicked through the site before and after seeing the videos. But the analytics alone wouldn\u2019t provide as comprehensive an understanding of what visitors think of the Mercedes-Benz brand.<\/p>\n<h2>Customer insights drive same day solutions<\/h2>\n<p>Emplifi\u2019s unique intercept survey technology presents a pop-up window to randomly selected site visitors asking them to take a site usability survey; visitors who agree are presented with a survey window as they leave the site. Survey results, including ratings as well as comments by participating site visitors, are instantly available for review on a dashboard accessed through its SaaS portal.<\/p>\n<p>Focus groups are one way to gather this type of information, but Mercedes figured this approach would take too long. Instead, Emplifi enabled Mercedes to get the confirmation it needed and begin developing a fix the same day.<\/p>\n<p>Hatton was able to quickly run a report on the voice-of-customer data to show specific comments visitors had made about using the build-your-own tool, she says. She then passed that on to the web development team to update the tool\u2019s functionality.<\/p>\n"},{"acf_fc_layout":"quote","quote":"Within hours of having a hypothesis about a problem, we\u2019re able to identify the issue quickly and get the information into the right hands to fix the problem\u2014instead of taking much longer to form a focus group.","quote_author":"Craig Chaplick","quote_author_description":"Supervisor of Digital Marketing and Customer Relationship Mgmt, Mercedes-Benz"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Improving the customer\u2019s on-site experience<\/h2>\n<p>Once developers addressed the problems with the configurator tool, Mercedes-Benz then was able to see through ongoing customer feedback that visitors were reporting an improved site experience.<\/p>\n<p>Mercedes has worked with Emplifi in other ways as well. When a competitor suffered a rash of negative publicity last year over news about drivers who experienced problems with car accelerators, Mercedes-Benz built on its own reputation for safety with a video series that highlighted the positive reports it had received from customers about their personal experiences with Mercedes-Benz vehicles.<\/p>\n<p>The carmaker then posted those videos on its web site and ran a TV ad that directed viewers to its site to view the videos. Mercedes then used Emplifi to survey the customer response to the videos. The luxury carmaker learned that the TV ad was an effective means of driving repeat visitors to MBUSA.com, and that those who viewed the videos on MBUSA.com thought better of the car maker\u2019s brand compared to site visitors who did not watch the videos.<\/p>\n<h2>The takeaway<\/h2>\n<p>MBUSA manufactures luxury vehicles that offer comfort and high-end technology, and the carmaker wanted to ensure that users have a similar experience when visiting their website. MBUSA worked with Emplifi to engage customers for their feedback with responsive, secure, and accessible survey technology. By understanding the customers&rsquo; needs, expectations, and perceptions of their experience on MBUSA.com, Mercedes-Benz was able to make critical decisions to improve the site redesign.<\/p>\n<p>Do you need help understanding your customers\u2019 paint points? How can you boost customer satisfaction? If you\u2019d like to get customer feedback to help elevate experiences,\u00a0<a href=\"https:\/\/emplifi.io\/demo\/\">schedule a demo<\/a>\u00a0with an Emplifi expert today.<\/p>\n"}]},"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"challenge","description":"After launching a redesigned website with rich media, Mercedes-Benz USA (MBUSA) faced glitches and usability issues with its build-your-own vehicle configurator."},{"icon":false,"title":"solution","description":"MBUSA used Emplifi's intercept survey technology to gather feedback from site visitors and determine the issues with the configurator tool."},{"icon":false,"title":"outcome","description":"MBUSA was able to improve the customer experience on their website, leading to ongoing positive customer feedback."}]},"customer_sidebar_clone":{"customer_sidebar_group":{"show_section":true,"sidebar_contents":[{"icon":false,"title":"challenge","description":"After launching a redesigned website with rich media, Mercedes-Benz USA (MBUSA) faced glitches and usability issues with its build-your-own vehicle configurator."},{"icon":false,"title":"solution","description":"MBUSA used Emplifi's intercept survey technology to gather feedback from site visitors and determine the issues with the configurator tool."},{"icon":false,"title":"outcome","description":"MBUSA was able to improve the customer experience on their website, leading to ongoing positive customer feedback."}]}},"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null},"callout_clone":{"callout_group":{"show_section":false,"image":false,"subhead":"","headline":"","text":"","button_type":"links","button_1":null,"button_2":null,"chat_button_text":"","fallback_button":null}},"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false}},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null}},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts\/10622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_posts"}],"about":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/types\/customer_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/media?parent=10622"}],"wp:term":[{"taxonomy":"customer_solutions_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_solutions_tax?post=10622"},{"taxonomy":"customer_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_topics_tax?post=10622"},{"taxonomy":"customer_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/customer_industries_tax?post=10622"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/fr\/wp-json\/wp\/v2\/resource_visibility_tax?post=10622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}